Lauren Bauser Email & Phone Number

Princeton, New Jersey, United States

• Created, staffed, and lead internal startup team to conduct new product discovery, including market sensing, concept and solution ideation, and iterative testing of prototypes with customers to find product-market fit.
• Analyzed and assessed over 20 new product ideas and potential acquisitions which culminated in the acquisition of GradSchoolMatch.com, a digital software-as-a-service (SAAS) product serving the graduate higher.
• Successfully integrated new product into ETS’ current product portfolio. Lead product team, product teams onboarding, platform upgrades, product training, partner with marketing to develop external marketing and.
• Lead product owner and development team in post-acquisition efforts to enhance product while engaging with and supporting existing institutional customers through the transition; met customer retention targets.
• Analyze customer and product data including adoption models and revenue forecast to meet company goals.

Princeton, New Jersey, United States

• Led product development effort to launch HEIghten, a completely new and complex General Education product composed of 5 unique assessment modules, into market; included working with a cross-functional team of test.
• Defined, developed, and launched digital credentials for the ETS Proficiency Profile, the first ETS product to offer a digital credential for learners
• Served as Subject Matter Expert for assessment products providing sales and technical support; account management; conference and webinar presentations; conducting data analyses on customer usage and buying to identify.
• Led a cross functional team to improve accessibility of College Programs assessments for students requiring testing accommodations pursuant to the Americans with Disability Act

• Created content for hundreds of pages on the ETS website in support of the revised GRE General test, the largest redesign in the test’s 75-year history; provided support and training materials to account management and.
• Led cross-functional product team to update GRE test preparation materials including the review, editing, and publishing of a new GRE test prep book that included coordinating work with an external publisher, ensuring.

Lawrence, New Jersey, United States

• Led the planning and executing of annual marketing plans to achieve business and sales goals; plans included collaborating with cross-functional teams on content development, developing communications for customers.
• Successfully launched and led marketing initiatives for new products including the launch and promotion of an online college planning portal for high school students; created a registration and usage incentive program.

Master Of Business Administration (M.B.A.)

Bachelor Of Arts (B.A.), Psychology