Laura Parker Email & Phone Number

California, United States

United States

• Led and developed digital loyalty campaigns, set creative direction, and designed compelling assets from initial ideation to execution.• Set design direction for digital campaigns developed by the Digital Strategy Manager and created data-driven designs and animations for all tactics.• Used campaign analysis learnings to inform design direction and determine tactics that will best communicate to the audience.• Led a project that vetted 16 different digital asset management vendors… Show more • Led and developed digital loyalty campaigns, set creative direction, and designed compelling assets from initial ideation to execution.• Set design direction for digital campaigns developed by the Digital Strategy Manager and created data-driven designs and animations for all tactics.• Used campaign analysis learnings to inform design direction and determine tactics that will best communicate to the audience.• Led a project that vetted 16 different digital asset management vendors to find software that will save the team nearly 462 hours per year in search time.• Collaborated with the Social Media Specialist to develop a monthly organic social media calendar. Brainstormed strategy, and designed static/animated assets on Facebook, Instagram, Twitter and LinkedIn.• Collaborated with the Social Media Specialist to develop an organic social media style guide to be used by over 10 designers and copywriters.• Played a vital role in advancing LMCU’s Instagram from 24th Best Credit Union on Instagram (thefinancialbrand.com) to the 5th Best Credit Union on Instagram in 3 months.• Managed a project to overhaul our current How-To video series on YouTube and Help Center web page. Established a design template and animated over 30 videos. Show less

United States

• Led and developed digital loyalty campaigns, set creative direction, and designed compelling assets from initial ideation to execution.• Set design direction for digital campaigns developed by the Digital Strategy Manager and created data-driven designs and animations for all tactics.• Used campaign analysis learnings to inform design direction and determine tactics that will best communicate to the audience.• Led a project that vetted 16 different digital asset management vendors… Show more • Led and developed digital loyalty campaigns, set creative direction, and designed compelling assets from initial ideation to execution.• Set design direction for digital campaigns developed by the Digital Strategy Manager and created data-driven designs and animations for all tactics.• Used campaign analysis learnings to inform design direction and determine tactics that will best communicate to the audience.• Led a project that vetted 16 different digital asset management vendors to find software that will save the team nearly 462 hours per year in search time.• Collaborated with the Social Media Specialist to develop a monthly organic social media calendar. Brainstormed strategy, and designed static/animated assets on Facebook, Instagram, Twitter and LinkedIn.• Collaborated with the Social Media Specialist to develop an organic social media style guide to be used by over 10 designers and copywriters.• Played a vital role in advancing LMCU’s Instagram from 24th Best Credit Union on Instagram (thefinancialbrand.com) to the 5th Best Credit Union on Instagram in 3 months.• Managed a project to overhaul our current How-To video series on YouTube and Help Center web page. Established a design template and animated over 30 videos. Show less

Grand Rapids, Michigan, United States

• Placed Google Ads buys and optimization for 20+ campaigns• Created monthly social strategies including weekly posts, original artwork, quarterly contests, and weekly Facebook Ad buys for 10+ clients• Prepared analytic reports and conduct monthly meetings with clients to determine KPI’s and campaign ROI• Developed organic SEO strategy and implementation including keyword research, on page SEO content, and blog writing

• Provide graphic design services including brand identity, print and web design for a range of industries including the retail, finance, media, medical and industrial sectors.

• Established social media platforms and develop content strategies for businesses on Facebook, LinkedIn, Google+, and Pinterest• Created content for social media including articles, contests, events, and ad campaigns• Created Facebook and LinkedIn ad campaigns to increase web traffic, brand awareness and lead generation• Managed email campaigns for promotions including copy writing and graphics• Developed and maintain professional websites on Wordpress and… Show more • Established social media platforms and develop content strategies for businesses on Facebook, LinkedIn, Google+, and Pinterest• Created content for social media including articles, contests, events, and ad campaigns• Created Facebook and LinkedIn ad campaigns to increase web traffic, brand awareness and lead generation• Managed email campaigns for promotions including copy writing and graphics• Developed and maintain professional websites on Wordpress and Squarespace• Created Adwords campaign and monitored SEO engagement through Google Analytics Show less

• Used Design Thinking to create curriculum for product/graphic design classes to at-risk Jr. High School students.• Led various field trips to Herman Miller and Disher Design.

• Created and maintained interactive PDF documents to ensure they stay compliant through Adobe LiveCycle Designer• Kept database current for dynamic form fields • Interviewed clients to determine designs that would improve user experience