Laura Parker Email & Phone Number

California, United States

United States

• Led and developed digital loyalty campaigns, set creative direction, and designed compelling assets from initial ideation to execution.
• Set design direction for digital campaigns developed by the Digital Strategy Manager and created data-driven designs and animations for all tactics.
• Used campaign analysis learnings to inform design direction and determine tactics that will best communicate to the audience.
• Led a project that vetted 16 different digital asset management vendors… Show more
• Led a project that vetted 16 different digital asset management vendors to find software that will save the team nearly 462 hours per year in search time.
• Collaborated with the Social Media Specialist to develop a monthly organic social media calendar. Brainstormed strategy, and designed static/animated assets on Facebook, Instagram, Twitter and LinkedIn.

United States

• Led and developed digital loyalty campaigns, set creative direction, and designed compelling assets from initial ideation to execution.
• Set design direction for digital campaigns developed by the Digital Strategy Manager and created data-driven designs and animations for all tactics.
• Used campaign analysis learnings to inform design direction and determine tactics that will best communicate to the audience.
• Led a project that vetted 16 different digital asset management vendors… Show more
• Led a project that vetted 16 different digital asset management vendors to find software that will save the team nearly 462 hours per year in search time.
• Collaborated with the Social Media Specialist to develop a monthly organic social media calendar. Brainstormed strategy, and designed static/animated assets on Facebook, Instagram, Twitter and LinkedIn.

Grand Rapids, Michigan, United States

• Placed Google Ads buys and optimization for 20+ campaigns
• Created monthly social strategies including weekly posts, original artwork, quarterly contests, and weekly Facebook Ad buys for 10+ clients
• Prepared analytic reports and conduct monthly meetings with clients to determine KPI’s and campaign ROI
• Developed organic SEO strategy and implementation including keyword research, on page SEO content, and blog writing

• Provide graphic design services including brand identity, print and web design for a range of industries including the retail, finance, media, medical and industrial sectors.

• Established social media platforms and develop content strategies for businesses on Facebook, LinkedIn, Google+, and Pinterest
• Created content for social media including articles, contests, events, and ad campaigns
• Created Facebook and LinkedIn ad campaigns to increase web traffic, brand awareness and lead generation
• Managed email campaigns for promotions including copy writing and graphics
• Developed and maintain professional websites on Wordpress and… Show more
• Developed and maintain professional websites on Wordpress and Squarespace

• Used Design Thinking to create curriculum for product/graphic design classes to at-risk Jr. High School students.
• Led various field trips to Herman Miller and Disher Design.

• Created and maintained interactive PDF documents to ensure they stay compliant through Adobe LiveCycle Designer
• Kept database current for dynamic form fields
• Interviewed clients to determine designs that would improve user experience