- Analyzed 4+ indirect and direct competitors through key products, offerings, and revenue generation methods.- Synthesized research into strategic insights and recommendations for Expedia Group's Media Solutions.- Developed foundational knowledge of digital advertising, retail media networks, and advertising products.

- Crafted 3 product enhancement recommendations to increase consumer loyalty and brand relevance.- Interviewed and gathered qualitative data from 5+ international consumers for brand communication analysis.- Analyzed macro consumer trends and assessed brand competitive positioning in Gen Z target audience.

- Suggested 4 targeted strategies for genre development and international collaboration to increase user acquisitions.- Synthesized market insights to inform expansion initiatives on creator economy from the US, South Korea, Japan.- Identified and analyzed 10+ creators on YouTube and Instagram for optimal alignment with brand’s offerings.- Customized outreach emails based on creators’ persona and audience interaction for 30% boost in engagement.

• Offered excellent academic assistance for ‘Global Corporate Analysis’ course: Clarified course content and addressed concerns for 50+ students 5 hours a week. • Course covers fundamental business concepts, international corporate and supply chain structures, branding, accounting (10Q, 10K), and ethical/ESG practices.• Improved students’ professional Excel skills for data analysis, visualization, and presentation.• Provided professors with insights on class experience and students’ performance for suitable adjustments.

Executed tailored plans and events to connect with three (3) biggest international student associations (VSA, DASU, DISA) on campus.• Consulted with management on client experience, technical workshops, and outreach plans weekly.• Contributed to outreach projects, events by setting up venues, advertising and giving constructive insights.• Improved academic communication skills of multilingual students through personal sessions.• Established an effective temporary scheduling system for students and other consultants to set up meetings.• Facilitated inclusive cultural exchange events between domestic and international students.

• Provided exceptional customer experience service to students and parents, handling inquiries, and addressing concerns.• Maintained accurate records using Excel, ensuring the seamless management of schedules, meetings, and data.• Designed and collaborated on 10+ eye-catching posters to promote residential programs and events.• Demonstrated strong daily organizational skills - successfully prioritizing, and managing responsibilities.• Facilitated the administration and outreach of community engagement programs from 60+ Resident Assistants.

Partnered with clients’ executives to define scope, identify issues, and present deliverables in 10-11 weeks.Past clients included Land-Grant Brewing Co., Bath & Body Works, and Denison Sustainability Office.• Collaborated with cross-functional teams of 4 to 10 in weekly meetings for solution hypotheses, data analysis.• Conducted relevant market research for clients in logistics, retail, branding, energy, electric vehicles.• Analyzed large datasets with R and Excel (pivot tables, VLOOKUP’s), supporting operational and financial decisions. • Initiated a 25% increase in inventory capacity through visiting manufacturing site and gaining employee insights.• Enhanced branding and customer retention objectives by streamlining digital and physical retail experiences.• Assumed role of Client Communication Manager, Project Manager, then Senior Consultant after first two projects.• Served as strong point-of-contact, building consistent communication and high-value relationships with clients.• Developed management and design-thinking skills with advisors from Deloitte, McKinsey.

Gathered market insights including market and competitive analysis under the International Business department.• Created two (2) proposals delivering short and long-term suggestions for targeted business expansion in Vietnam.• Conducted throughout market research and current operations analyses with SWOT analysis and Excel.• Proofread and translated 30+ international telecommunication trade contracts and invoices with partners such as China Telecom, Vodafone UK, Singtel, etc.

Explored nationalism in public discourse around international trade through 2020 ban of Huawei equipment in the UK’s 5G network.• Executed textual discourse analysis of news sources from China and the UK in Chinese and English.• Identified nationalistic differences in two countries’ politics reflected in media and global trade.• Enhanced project management skills to ensure consistent productivity as project was mainly individual.• Presented findings in the final symposium to other Summer Scholars and university faculty.

Delivered tailored insights and strategic solutions, boosting customer base by 15% through targeted engagement strategies.• Drove brand engagement through campaigns on Facebook and Instagram pages of 16,000+ followers with 100,000+ reach.• Generated tailored content and posting schedule for targeted market niche based on Facebook Analytics.• Consulted in official website design, enhancing UX/UI experience, and leveraging SEO.• Cultivated leads via 2000+ cold calls, contributing to sales pipeline metrics and facilitating handover to consultants.

Leveraged position at Princeton English to facilitate collaboration between two organizations; combined Princeton’s goal to expand customer outreach with event’s need for funding.• Co-managed budget of $10,000 to execute events for 800+ students, teachers, and parents of the graduating class.• Directed production of 700+ yearbooks: facilitated photoshoots, reviewed contents, coordinated production.• Oversaw content on event’s Facebook and Instagram pages of 3,000+ followers with posts reaching 20,000+ accounts.

• Spearheaded a team of 8 to administer $1,500+ budget, strategically crafting annual financial plan to optimize fiscal operations.• Successfully negotiated with sponsors and school administration, securing $800+ in funds • Supported the production of 3 magazine editions and maintenance of podcast and website• Managed Facebook and Instagram pages with 22,000+ followers, enhancing digital presence and engagement.• Maintained consistent member contributions through fair commissions, and incentives.• Fostered team cohesion and enhancing club morale through carefully planned activities.