Lea Howland Email & Phone Number

Product Evangelism and Enablement empowers partners to effectively understand our current go-to-market initiatives, and be able to sell and implement Optimizely’s product suite. It involves providing partners with the necessary resources, training, and thought leadership to ensure a successful partnership.- Supported the creation and execution of partner enablement strategies to make sure partners were up-to-date with recent releases, product information, and company strategy.- Crafted engaging and informative product content and collateral by distilling complex concepts into easily digestible formats, enabling audiences to grasp intricate topics more easily.-- Commons topics I created content for: Experimentation, Commerce, Personalization, Headless Architecture, product services, and partner-related company projects.Orchestrated and executed events and webinars to ensure our partners are knowledgeable and clearly understand our tech stack.- Provided cross-team collaborative support and internal enablement. Was commonly asked my perspective on company initiatives and to share my thoughts on how to market our tools and provide collateral to other internal marketing teams.- Served as a trusted subject matter expert for our customers.-- Presented at our annual conference (~1100 attendees) on the topic of Personalization.- Cultivated relationships with partners, acting as a point of contact, and regular support for their needs.

I managed the largest key client account for a full-service digital marketing agency. I was responsible for the development and success of all marketing projects from inception to implementation.- Developed integrated marketing strategies to increase revenue, customer acquisition, and retention.- Oversaw website development and content strategy.-- Was the Digital Strategist for a $1M website redesign and multiple product launches. - Designed complex email programs to make sure best practices are met while driving revenue and interest for customer satisfaction.-- Supported an email program that garnered over $50M of revenue in 2019.- Helped develop a customer retention program that became so successful that other lines of business, across the entire company, started replicating the work.- Created web and email content to make sure their brand is current and ROIs are met.- Increased efficiencies by creating project plans and manage resourcing to stay profitable yet keep the relationship successful. - Manage reporting and data analysis to be able to provide actionable goals based on data-backed decisions.- Successfully work across teams to collaborate and provide the best solutions for clients.- Assist Sales Team on bringing in new clients through thoughtful relationships and digital marketing expertise.

I managed the email and website strategy for one of my company’s largest clients. This allowed me to work on projects that are challenging yet very rewarding. I was responsible for making sure my client’s marketing plans are met with success and handle the implementation from beginning to end. This included email and website content, reporting, market research, marketing program planning/implementation, and a myriad of other tasks that keep my client's ROIs profitable and the relationship successful.

Chantilly, Virginia

As a Digital Account Coordinator I managed the coding, execution, and reporting on all email campaigns for one of our largest clients (~100 emails a month). On a weekly basis I helped manage, design, and code multiple large-scale email campaigns for two key business units for the client though the use of Adobe Dreamweaver and Salesforce Marketing Cloud. I was responsible for reporting, handle data projects, run client management calls, advise on future planning, and have become their go-to for email problem solving. I provided best-practice recommendations and made sure all goals were met in a timely manner.

Bethesda, Md

As a Partnership Coordinator I helped to coordinate and oversee the development and retention of 451 Global Digital Infrastructure Alliance partnerships. I assisted in the administration of the partnership program, including engaging and interacting with potential partners, going over partnership contracts, and maintaining relationships with current partners. This included a myriad of responsibilities and daily tasks. Some of these tasks included, but were not limited to, email design and application programming using the Adobe Creative Suite, as well as designing reports, postcards, and other marketing design materials as needed. I also maintained our website and regularly sent an in-depth analysis of our program to C-level executives, as well all other duties to keep the program successful. I also played a key role in the Membership Retention program, including engaging and nurturing members, reactivating non-participating members, maintaining tracking systems and the website. This included assisting with all of aspects of membership management - profile verification, database maintenance/updates/quality control, analytics, customer service, scheduling webinars, etc.

Bethesda, Md

As a Junior Analyst Intern I handled a wide range of membership and recruitment services for the 451 Global Digital Infrastructure Alliance. This included formulating and analyzing a variety of projects and reports to the leadership team as well as various administrative duties to maintain the database system.I then became involved in the development of the 451 Alliance Partnership program and ultimately would play a key role in growing the program to what it is today.