Léa Basin Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam

EAIE: European Association for International Education. The EAIE is the European centre for expertise, networking and resources in the internationalisation of higher education. We are dedicated to promoting and driving responsible international education in Europe and beyond. Leading the Marketing & Communications department : - Lead of EAIE's Marketing and Communications strategy - Responsible for MarCom annual plan and oversee execution - Direct management of MarCom team (8-persons : marketers, graphic designers, copywriters, editors) - Scope : Global

Amsterdam, North Holland, Netherlands

- Lead of Marketing strategy and drive annual operating plan - Lead of Metabolics & Epilepsy Business Unit (cross-functional team) - Direct management of Marketing and Sales teams (7-person) - Oversee sales force field execution- Scope : Benelux market

Amsterdam Area, Netherlands

Danone group, Nutricia Specialized Nutrition. Drive introduction of Epilepsy category in the Netherlands, while managing Metabolics category marketing activities in the Benelux:- Direct management and coaching of Junior brand manager / Marketing interns- Understanding and leveraging patient insights - Developing & implementing brand strategy and plans- Developing communication strategies and messaging to healthcare professional - Developing direct to patient communication strategies and services (including digital activation)- Driving execution of the agreed support plan - Leading innovation & renovation projects with the cross-functional team - Monitoring portfolio performance & analyzing effectiveness of executed plans

Région De Bruxelles, Belgique

Danone group, Nutricia Specialized Nutrition. Contribute to Metabolic category growth in Benelux market by developing, implementing and evaluating marketing activities towards specialized healthcare professionals and patients : - Ensure a clear understanding of the drivers and inhibitors of the portfolio's performance- Identify new opportunities to drive the portfolio through a clear understanding of the market- Lead portfolio innovation and renovation of existing products (in collaboration with Global)- Increase brand awareness and loyalty through online presence and marketing activities- Work closely with our sales and medical teams to ensure infield execution of marketing plans- Identify growth opportunities within different disease areas (E.g. Epilepsy)

Région De Amsterdam, Pays-Bas

Danone group, Specialized Nutrition - Allergy category. Key responsibilities: -New Product development projects-Global brand marketing projects in collaboration with local units-Global congress presence-Internal online communication tools management (salesforce.com) -Cross-functional projects with internal & external stakeholder

Amsterdam, The Netherlands

Danone group, Specialized Nutrition - Paediatric Category.Key responsibilities: - Global brand performance monitoring- Cross-functional projects w/ local business units and agencies - Global website improvement - Competitor toolkit for business units - Preferred point of contact to countries - Best practices sharing

Paris , France

DiabetesCare Category :Mission: - Product management- Cross-functional projects and agencies - Marketing & sales tools- Competitive analysis

Specialized Master (Ms) Strategy Marketing, Fmcg, Graduated With Class Honors

Master'S Degree (Msc) In Marketing Communication, Minor International Business In Exchange Programme With Hogeschool Utrecht, The Netherlands

Bachelor'S Degree In Business Administration, Option Management

Activities and Societies: President, Art Mod Association