Liza Ortegón Email & Phone Number

The Netherlands, Amsterdam

The European Association for International Education (EAIE) is the European center for expertise, networking, and resources in the internationalization of higher education. In summary, the EAIE is dedicated to promoting and advancing responsible international education within and outside Europe.Among my main responsibilities as Senior Events Coordinator are:-Strategy, planning, organization, and execution of various projects, both virtual and in-person, in line with the overall strategic objectives of the EAIE.- Logistic coordination of the EAIE Annual Conference and Exhibition, which attracted over 6,000 participants from around the world in 2022.- Planning and production of the conference's branding plan.- Planning and execution of the conference's security scheme.- Coordination of the hotel booking platform for over 6,000 participants, in collaboration with the Accommodation Management Agency.- Planning of 15+ Networking events (with attendance ranging from 80 to 300 participants) and responsibility for logistical coordination in collaboration with the Destination Management Company (DMC).- Planning and coordination of Field Visits conducted during the conference to various local Higher Education institutions and government agencies (300-400 participants).- Inspection visits and benchmarking- Collaboration with internal stakeholders at different levels of seniority within the association.- Negotiation with external vendors.- On-site logistical coordination and supervision.- Direct reporting to the Leader of the Events and Experience Team.Highlighted projects:EAIE Annual Conference & Exhibition, Toulouse (2024)EAIE Annual Conference & Exhibition, Rotterdam (2023)EAIE Annual Conference & Exhibition, Barcelona (2022)

Amsterdam, Países Bajos.

Flowbox is Visual Marketing and Commerce Platform (SaaS) that enables brands to collect, use and understand owned, paid or user generated content (UGC) across all digital channels. By doing so, brands significantly increase engagement, conversion and sales.As Account Executive my responsabilities were:- Mainly generating turnover through the recruitment of new customers, including relationship management. - Recommending (new) products and developing the Flowbox product.- Planning and developing opportunities in the Spanish and LATAM markets.- Realizing new sales and cross sells opportunities.

Barcelona Area, Spain

Ágora Events is an agency specialized in scientific, corporate and social events. As Event Manager, I was in charge of accounts from the Spanish pharmaceutical sector and performed the following functions:- Planning and execution of events and congresses- Follow-up meetings with clients (brief and debrief)- Direct contact and problem-solving assistance to end costumer- Team support and collaboration through the creative process- Scouting, site inspections and benchmarks- External suppliers negotiation- Shoulder to shoulder work with the financial department for payment process anbd budget control- Logistics supervision- On-site coordination- Reporting-Direct report to Executive Director--> Remarkable projects:-6th Intermultidisciplinary Course on Iron Deficiency, Lisbon (2018)-3ra Edición Curso Residentes Neurología, Sitges (2018-2019)

Barcelona Area, Spain

BnBeezz is a Dutch company specialized in the management of touristic properties. I helped running the commercial strategy to support the opening process in Barcelona. Amongst my main responsibilities I was in charge of:- Business presentations- Direct contact with property owners- Direct contact with business key suppliers: Laundry services and cleanning companies representatives- Direct and immediate costumer service (problem solving at disposal) over the phone and via on-line platforms.- Properties portfolio management- Liaising with both tenants and landlords- Ensuring properties are properly mantained- Managing suppliers and third party contractors- Scheduling laundry services according to check-in/out calendar- Ensuring that services are delivered to agreed timescales and KIP’s- Budgets and reports- Report to founding partner

Bogotá D.C, Area Colombia

Procolombia is the Agency of the Colombian Government in charge of the promotion of international tourism, direct investment, non-traditional export products and Colombia Country brand. As a Senior Account Executive for the Colombia Country Brand Department, I managed different projects with the aim of enhancing Colombia’s brand positioning in international audiences. My main functions were:- Marketing and communication strategies- Country brand marketing activations to increase brand awarness- External suppliers negotiation- Follow up and execution of BTL marketing global strategy- Execution and measurement of brand activations and campaigns- Brief design and reporting- Direct report to Marketing Director->Remarkable projects:- Colombia’s Tall Ship ARC Gloria. Voyage around Europe, 2015/2016 (50.000 impacts)- Colombia House Rio 2016 Olympics

Bogotá D.C, Area Colombia

As part of the Corporate Events team, I was in charge of the scenography and logistics management of Business Matchmaking Forums and networking events with the aim of showcasing the exportable offer of Colombia. Amongst the projects I managed, I was in charge of:- Planification and execution of the set up and development of major business events with the assistance of 400 to 1.000 colombian entrepreneurs, international investors and buyers (Exports and Tourism sectors).- Site inspections and budgets- Staff coordination - Brief design and reporting- Event marketing strategies- Coordination and supervision of logistic services (transfers, F&B, accommodation cocktail receptions)- Direct report to Events Director-> Remarkable projects:- Business Matchmaking Forum, Brazil 2011- Business Matchmaking Forum, Mexico 2011- Business Matchmaking Forum, Canada 2011- Colombia Travel Mart 2011, 2012, 2013- Business Matchmaking Forum, New York 2012- Business Matchmaking Forum, Miami and the Caribbean 2013- Business Matchmaking Forum, Pasadena 2012- Business Matchmaking Forum ,Chicago 2013- Pacific Alliance Business meeting, Cali 2013- Andean Business Meeting, Guayaquil 2012- Andean Business Meeting, Bogotá 2013

Bogotá D.C, Area Colombia

- Customer service staff for corporate and networking events- External suppliers contact and communications support- Budget and final reports- Report to Events Director and Account Managers

Bogotá D.C, Area Colombia

Bogotá D.C, Area Colombia

- Costumer service staff (registration and access control)- Database update for venues and logistic services suppliers (catering, audiovisuals, transfers and ephimeral architecture). - Report to Events Director and Account Managers

Emotional Intelligence In The Workplace, Organizational Leadership, Posgraduate Course

Degree Project: Research of the Emotional Profile of the Volunteers of Jane Goodall Institute in Spain

Master In Corporate Communications, Communications, Master

Social Communicator, Business/ Corporate Communications, Social Communicator Specialized In Corporate Communications

Activities and Societies: ACECS (Asociación Colombiana de Estudiantes de Comunicación Social) Capítulo Pontificia Universidad Javeriana.

Corporate Communications, Communications