Leanne Manchanda Email & Phone Number

Qatar

Qatar

- Managed all Marketing and Communications activities for the HIA project- Liaised with external stakeholders such as Qatar Civil Aviation Authority, Qatar Airways, contractors and consultants- Implemented several successful pre-launch events for the Steering Committee, including press conferences, receptions for high-level Qatari guests, inaugural events etc.- Managed film projects documenting the progress of the project- Directed the creation of various publications… Show more - Managed all Marketing and Communications activities for the HIA project- Liaised with external stakeholders such as Qatar Civil Aviation Authority, Qatar Airways, contractors and consultants- Implemented several successful pre-launch events for the Steering Committee, including press conferences, receptions for high-level Qatari guests, inaugural events etc.- Managed film projects documenting the progress of the project- Directed the creation of various publications documenting the project ranging from coffee table books to simple brochures- Created presentations and progress reports on the project - Managed the Marketing budget Show less

Qatar

• Embedded within Qatar Development Bank (QDB)• Guided QDB through a successful relaunch of the brand and corporate identity• Developed a new suite of collateral for all departments that were consistent with the new guidelines and positioning• Managed 360 degree advertising campaigns (strategic and tactical) for various products and services • Managed launch event of new online service from QDB, in conjunction with IFC/World Bank

Qatar

Managed all Marketing, Advertising, Branding and Promotional activities for the LOC including - Strategy and development of various campaigns(branding, tactical, awareness etc)- Development and implementation of sophisticated media plans for Qatar and the GCC region utilising digital, television, OOH, print, radio- Implementation of successful events for the launch of the Countdown Clock, the Mascots, etc.- Development of collateral- Management of City Dressing, Stadium and… Show more Managed all Marketing, Advertising, Branding and Promotional activities for the LOC including - Strategy and development of various campaigns(branding, tactical, awareness etc)- Development and implementation of sophisticated media plans for Qatar and the GCC region utilising digital, television, OOH, print, radio- Implementation of successful events for the launch of the Countdown Clock, the Mascots, etc.- Development of collateral- Management of City Dressing, Stadium and Venue dressing and signage- Conceptualization and operation of the FanZone- Management of merchandise including free giveaways, VIP/VVIP gifts, mascot merchandise etc- Development of concept and implementation of the theme song Show less

Qatar

Managed the Marketing function for HSBC in Qatar with an annual budget in excess of US$ 5 million Conceptualised and implemented effective marketing strategies for the Bank's products/services after conducting market and competitor studies Contributed to increasing new-to-bank business and cross-sell ratio through several high impact Above-the-line and Below-the-line campaigns Launched new products in the Bank's Credit Card portfolio, re-launched enhanced service offerings to the… Show more Managed the Marketing function for HSBC in Qatar with an annual budget in excess of US$ 5 million Conceptualised and implemented effective marketing strategies for the Bank's products/services after conducting market and competitor studies Contributed to increasing new-to-bank business and cross-sell ratio through several high impact Above-the-line and Below-the-line campaigns Launched new products in the Bank's Credit Card portfolio, re-launched enhanced service offerings to the Bank's focus target segments of HNWI individuals, and re-postitioned several existing products in order to improve penentration among target market segment. Developed business by sourcing local strategic alliances in order to enhance and add value to HSBC's product offerings Directly contributed to business growth of nearly 50% in product sales and over 30% in value. Show less

Qatar

Managed all financial requirements for the company including accounts receivable, accounts payable and payroll Developed project plan and market strategy for installation and marketing of the new Personnel Tracking System application

Usa

Managed the Paperholders Mortgage Services and online Mall (JWJonesMall.com) and sourced new business leads through public domain information, and worked on converting those leads into business. Conceptualized new business expansion, worked on grant application and business plan for the expansion.

India

Was part of the core launch team for the portal, handling customer acquisition strategy and business development. Contributed to growing the customer base from 0 to 10,000 registered users within 3 months.

India

• Single-handedly set up and ran a centralized Advertising Sales Support department for MTV in India. Set up and maintained processes and procedures for tracking sales revenues for all three regional offices in India. Acted as liaison point between sales executives and regional management, preparing regular reports on revenue, targets, and sales performance. Liaised with all national offices and supported a sales team of more than 20 persons

India

Worked on the initial plan to launch Direct-to-home digital television in India Conceptualized launch advertising campaign and events Participated in several aspects of the initial Market research study including data collection, field interviews and data analysis Acted as liaison point for all Advertising Sales departments across India • Kept track of inventory of airtime sold on all STAR TV channels

Mba, International Management

Activities and Societies: Beta Gamma Sigma

Ms, International Marketing

Ba, English And Psychology