Pavel Lebedev Email & Phone Number

United Kingdom

London, England, United Kingdom

Social Intelligence and Analytics

I have built a social media listening (SML) practice from scratch and now supervising 3 teams (20+ employees) IT team, Data science team, SML analytics team.I've implemented SML analytics across all marketing processes at Sber (trend watching, campaign evaluation, product launches, products/services improvements).

I did lectures, seminars and learning curriculum on 3 courses:- Methodology of marketing research - Social media data analytics - Digital celebrities

As a social media exchange (SMX) practice lead, I was responsible for two branches of business: market research online communities, and social media listening. I set up an SMX team from scratch (from being only one person responsible for the practice till five researchers before the quit).Key achievements- х3.5 times annual turnover growth from 2016 to.

Superjob is a job board with 10 mn MAU works in Russia and CIS countries.As a head of research and analytics department, I was responsible for the team of 3 researchers and 3 analysts, and maintained internal and external analytical processes.Key achievements - Complete rearrangement of an internal research and analytical projects to support marketing.

- Working together with small team (2 analysts and a group of freelancers) I developed and launched several analytical products for different business goals (marketing, PR, HR, market research) based on the social media listening platform.- Despite a strong competition on a market and low platform maturity I succeeded in attracting several huge contracts.

- Relaunch (from data collection methodology to final report template) and supervising the ongoing tracking of new subscribers in 5 CIS countries - Armenia, Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan. - Ongoing organization and control of tracking and ad-hoc research projects (segmentation, U&A, conjoint, product test) in CIS countries, support.

- Developed a line of revenue-producing research products ("Internet in Russia," "Internet in Regions," "E-Commerce,") and public research materials. Attracted new clients from the Internet and telecom business: (Yandex, VK, Ozon, Mastercard, MTS, Beeline)- Developed a new methodological approach for online focus groups / online research communities, which.

As a project assistant at marketing research department, I made quantitative (mass polls, hall-tests) and qualitative (in- depth interviews, focus groups) research projects (questionnaires, FGI guides, data processing, analytical reports, and presentations).

Master Of Arts - Ma

Doctor Of Philosophy (Ph.D.)

Master Of Arts (Ma)

Bachelor'S Degree

Executive Education