• Translate children's and young adult books from English to Vietnamese, ensuring content accuracy, cultural relevance, and preservation of original tone and style.• Conduct thorough subject research and consult specialists to deliver high-quality, culturally authentic translation.

• Collaborated with authors, translators, designers, and marketing teams to develop and promote publications across multiple platforms, including online newspaper, social media, and publisher website.• Managed manuscript selection, editing, and fact verification to ensure high-quality content.• Led content-driven initiatives such as launching book podcasts, resulting in a 12% increase in literary book revenue during the COVID-19 pandemic.

• Crafted engaging and SEO-optimised content for websites, social media platforms, press releases, and marketing materials, enhancing visibility and driving traffic.• Developed conversion-focused copy, aligning with marketing goals to boost brand engagement and audience growth.

• Led strategic direction and content strategies that articulated the clinic's innovative treatments, contributing to a 50% increase in revenue and a 60% reduction in advertising costs within 2 months.• Conducted market research to generate insights that enhanced customer experience and supported profitability.• Positioned Kathari as a pioneer in mesotherapy through targeted content marketing and thought leadership.

• Planned and executed marketing campaigns, increasing social media reach by 156% in 5 months.• Created engaging content and coordinated the development of merchandising and catalogues, contributing to the successful launch of new restaurants and services.• Collaborated with cross-functional teams to optimise campaign performance and enhance content effectiveness.

• Created and supported strategic content that led to a 36% increase in social media engagement.• Conducted market research to identify business expansion opportunities that aligned with organisational goals.

• Developed creative content for advertising campaign concepts, tailored to clients’ brand identities.• Crafted engaging copy that secured approvals for high-profile ad campaigns.• Collaborated with the Creative and Account teams to present campaign ideas at client annual operating plan meetings.

• Composed press releases and newsletters for clients, which were subsequently distributed to news reporters.• Oversaw media monitoring across various mediums (print, online, broadcast), provided media clipping services to notable clients such as ROSATOM, Sirtex Medical, and Nike. Sent clients comprehensive weekly media reports accompanied by thorough analysis.• Coordinated press conference introducing Yttrium-90 for Sirtex Medical, while establishing and managing press kits.