Lee Bartram Email & Phone Number

London, England, United Kingdom

Direct responsibility for planning and implementing Trade Marketing activations to drive additional sales through our authorised retail locations globally. Working directly with the EVP sales and CMO on ensuring all activities and campaigns are within the guidelines to achieve end goal. Active reporting on sales data both from source and to end user ensuring that analysis is received to adjust planning and product portfolio. Key executive in global marketing and sales planning including implementation and follow up Management and development of in store merchandisers, international sales people (EU and US based) and inside reps to ensure sales and marketing plans are adhered to and goals reached Responsible for all trade elements of marketing planning including retail experience, merchandising, display and consumer interaction.  Full global P&L management including review processes to ensure ROI and success.  Planning and implementation of all trade and consumer messaging and interaction in line with sales goals, 12 month calendar design and implementation with focus on retail and press. Management and development of creative teams and category leaders

London, United Kingdom

• Responsible for developing and implementing consumer marketing activity across all international territories and brands• Management and approval of regional marketing budgets including ROI monitoring• Act as 'Brand' Champion internationally ensuring each brand and consumer audience is communicated and understood• Position and identify routes to market for potential new business opportunities• Leverage the brand in support of the global businesses• Help to formulate and develop marketing plans and key deliverables• Responsible for designing and producing a range of marketing collateral for the business including exploration of innovation at retail• Create and manage release schedules for new products.• Managing business marketing plans/calendar: create a Marketing plan for each manufacturing division –Scheduling activities for the reporting year

• Responsible for trade marketing through branding, product development and customer experience• Development of brand representation and product placement within Gibson channel partners• Design and implementation of trade programs to encourage increased business• Management of internal dealer approval systems• Management of internal ordering and product forecasting• Design and implementation of training programs for channel partners and their retail locations• Product development and R&D within Gibson manufacturing divisions• Monitoring and reporting on production plans and forecast• Assist Gibson channel partners on all aspects of sell through including design and implementation of value added programs• Design and implementation of dealer events to maximize consumer experience and generate new fans for the brand.• Management of education initiatives to bring the brand to new markets

London, Uk

United Kingdom

• Responsible for Business Development in UK Gibson Authorised stores as well as Ireland distributor.• Monitor and report on sell-thru of products and highlight improvement areas. • Development of store product portfolio enabling the customer to gain the best possible retail experience.• Set targets for individual stores and work with them to ensure all efforts are focused in achieving said targets.• Highlight marketing opportunities and work with the dealer to get them in place, this would either be for the benefit of individual products, brands or the store• Involved in the set-up and running of international and domestic trade shows• Promote individual products to dealers which include full specs and unique selling points, these are also designed around individual stores requirements and business needs.• Stock monitoring of product and highlight slow movers and work with dealers to highlight opportunities to increase the potential of these products• Organise and hold numerous in store events, campaigns and promotions leading to success for retail partners• Work closely with UK marketing department to highlight key markets and opportunities. This includes store events, point of sales materials and artist involvement.• Work directly with manufacturing divisions to highlight market requirements and assist with product development and R&D.

United Kingdom

• Overseeing productive and proactive team responsible for the logistical processes of the company• Set processes and procedures for the team as well as internal and external sales force.• Main contact for Far-East suppliers as well as customers based in the UK, Europe and Middle East.• Highlight possible new markets and products to the sales team and issue them with information that would assist with sales. • Assist the sales team with business development and advise of sales plans and strategies. • Assist with setting of sales targets and budgets

Uk

• Responsible for the management of 8 internal and external sales team members• All aspects of business management including payroll, finances, budget planning, sales and production target setting• Liaison with manufacturing facilities in China and the far east• Manufacture planning including scheduling, processing and monitoring• Quality control• Internal system development including Sage line 50 as well as bolt on reporting

Uk - Nationwide

• Responsible for operational duties• Management of 120 staff and team members• Stock control, monitoring, ordering and training• Training and development of all staff members• Main customer contact including enquiries, information and complaints• Youngest person at that time to become site manager