Lee Hooper Email & Phone Number

Doncaster, Gb

Heading the Trends Department at Team Outrageous, a Challenger Brand Innovation Agency. Driving brand and product strategy ideation through desk research and qualitative insights for global brands (Coca-Cola, Pepsi-Co, JDE, Arla, KFC, Unilever, Pizza Express).Expertise in desk research, social listening, brand research, auditing. Developed in-house generational trends for Gen-Z, Millennials, and Gen-X.Leadership and management of an expert trends team.Creation of proprietary IP and tools to translate trends into actionable strategies, including exploration into generative AI.

London

Delivered modules on the B.A. Fashion and Photography course, focusing on research, visual intelligence, and professional practice. Played a key role in shaping the next generation of professional photographers and fostering industry collaborations.- Led research modules: Visual Intelligence, Method & Enquiry, Looking & Making.- Taught Professional Practice and Photography 2 and 3.- Launched Eight Magazine (4 editions).- Fostered industry collaborations.- Facilitated industry collaborations and partnerships.

London

Working across sectors, I have helped my clients with a range of methodological disciplines to get closer to their consumer to create ROI. Brands include: Danone, Google, Reckitt Benckiser portfolio (Durex, Nurofen and Dettol), Les Girl, Les Boys, Coke, Red Bull, AMD, Diageo, Lenovo, British Cancer Research and Bicester Village.As a freelancer I’m a really solid support member who can provide a number of services having worked across sectors and disciplines including;Consumer trends - macro & micro - Unpicking societal drivers that will affect and influence the role brands can play for consumersBrand communication auditsDesk research, data analysis and expert insights - Leading-edge, emergent behaviours Gathering emergent insights to help brands disrupt, gain competitive advantage and steer into new spaces and directions Leading edge interviews / recruitment and spec. definition / cultural analysis Category understanding - A broad view of category drivers and dynamics, distilling the big picture rules vs. nuances and opportunity spaces Brand audit / retail audit / category trends and industry desk research / discourse analysis (via social listening / primary research where required) Workshop and synthesis - Playing a supporting role in transforming insights into actionable strategies for brandsDefining workshop flow / logistics / planning / support and theatre / sub-team lead

London, United Kingdom

https://www.prote.in/My primary function was a consultant for bespoke client projects - which involved delivering primary & secondary qualitative research, foresight strategy and workshop presentations. Project spanned from luxury services, apparel, beverages to automotive.Produce quant research and analyst outcomes from both within the Protein network and external agenciesProtein Audience Survey report (online and report) - contributing editor, researcher, planner and quantitive analysis Identifying and defining the annual macro and vertical reports for Protein’s purchasable reports and online membership site

London, United Kingdom

Consultancy to a wide range of clients including Orange, Shell, Amex Qualitative researcher - consumer, business and cultural trend forecasting – from analysingLead consultant for key external partners from EyeEm, Apple and FlickrPlanning content strategy and brand positioning for the EMEA marketQuantitate analysis from Getty’s extensive internal customer data Insight analysis from a broad range of sources advertising campaigns to identifying micro and macro trends Key competitor analysis reportsAuthor of Getty’s annual trend forecasting publication, as well as writing articles and planning content marketing Support Sales and Marketing teams through communicating to customers around visual trends and Getty content offering. Conducting webinars, client visits and speaking at events to our global agency and corporate clients Client list:From Orange, Shell, Barclays, Apple.Special projects: Lean In Collection http://leanin.org (Covering female empowerment, LGBTQ inclusivity and modern men representation) Partnerships: EyeEm to CulturaSpeaking at eventsFinancial Service Forum: Presenting new CSR trends https://www.thefsforum.co.uk/knowledge-centre/event/the-power-of-image/Design Lab's Tomorrowism Seminar: Visual trend presentation http://nathan-dudman-1wv4.squarespace.com/

London

London, United Kingdom

Working as Trend Editor for the online fashion and trend-forecasting agency, delivering trend analysis and forecasts for the fashion and creative industry.My role as a Trends Editor involves working in all trend areas from think tank, catwalk, retail, trade shows and street style analysis. Identifying Seasonal Colour Trends, forecasting Fast Fashion 'Must have' items of the season and helping maintain the Seasonal Forecast Theme Stories & Emerging Trends. Along with adding in the production of emerging trend content production and fast early trend and macro ideas.With the principle responsibilities involving the below;- Researcher (Innovations, Editorial, catwalk, trade show, mood imagery etc)- Global trend analysis including researching and forecasting of the key colours, surface design, silhouettes and material for the coming years.- Retail product research including producing reports on the seasonal retail must haves in clothing, colour, surface design and accessories. - Delivering personalised consultancy for brands.

London, United Kingdom

Working for trendwatching.com the world’s leading consumer trend firm, delivering trends, insights and related hands on innovations to over 160,000 business professionals in more than 180 countries.- Client consultancy - Research, creation and coordination of monthly trend briefings including Newish, 12 crucial consumer trends for 2012 and Made Better in China. - Trend presentations and seminars across 9 international cities.

London

Insight and research consultant for GRML agency working for client projects from Louis Vuitton, Eastpak and Nokia. Conducting secondary research to produce brand and retail audits, understanding category and industry trends. As well as gathering emergent insights into new spaces and directions for brands.

London

- Guest lectures to 3rd year B.A. photography students. - Critique sessions with 2nd year B.A. photography students.

London, United Kingdom

The Stool Pigeon was an independent bi-monthly free UK music newspaper, printed in the format of a Victorian tabloid. Circulation 50,000 plus.Responsibilities- Sourcing and commissioning imagery for the publication.- Creative direction- Photographer

London, United Kingdom

- Content producer- Creative direction

M.A.

Activities and Societies: Final Project exhibited in the MAP10 Show Tuesday 23rd to Monday 29th November 2010

B.A. (Hons), 1St

Activities and Societies: The final piece of work 'Me and You' exhibited in June at AVA showcase and Free range, Brick Lane 2009

H.N.D., Marketing, Distinction