Lee Deline Email & Phone Number

Waterloo, Ontario, Canada

Waterloo, Ontario, Canada

Toronto, Canada Area

• Reporting directly to the CEO with a mandate to help companies and individuals shape their journey towards equity, diversity and inclusion.
• Responsible for overseeing, planning and directing the day-to-day sales, marketing and overall corporate operations of the organization, to develop and implement a comprehensive marketing, communications and brand.
• Developed all sponsorship and co-branding opportunities with private and public sector clients.
• Drove increased satisfaction and revenue through extensive use of digital & social strategies, earned media, CRM, public relations, and events nationally and regionally.

500 King Street North, Waterloo ON

• Reporting to the SVP - Chief Marketing Officer, directed and managed the internal creative agency team for Manulife including designers, writers, communications, multimedia, content and production staff in Waterloo.
• Championed branding initiatives through global branding transformation, guideline creation, execution and implementation in the business areas as well as collaboration on creative campaigns incorporating brand.
• Developed the Brand Hub - a digital branding resource area accessible by stakeholders worldwide.
• Managed overall project workflow demands from competing business areas to ensure appropriate processes were followed including scopes of work, creative briefs, workback schedules, staffing assignments, planning and.
• Developed and collaborated on marketing initiatives to consumers and advisors, managing outside vendor relationships on behalf of business units for creative, media and production - from the national strategy on to its.
• Partnered with communications, digital and social teams to ensure marketing and creative strategies were an essential core component of each plan, coordinating deadlines with overall integrated campaigns.

• Reporting to the President, rebranded new home divisions and grew market share by researching demographics, land-use research, market trends and creating numerous sales programs - doubling growth targets in site visits.
• Handled all aspects of budget planning, paid and earned media, direct marketing and implementation of advertising plans including creative strategy and direction.
• Coached and developed the award-winning in-house sales and creative teams.
• Championed building science in the homebuilding sector by working with Sales, Construction, Purchasing and Design, including speaking at conferences as an industry leader across North America on environmental sales and.
• Awarded Energy Star for New Homes Champion of the Year for my personal efforts and achievements for the environment and sustainability in the home building industry, as well as Best Green Sales & Marketing Campaign.

• On behalf of clients, created branding audits and constructed research on brand health, revitalizing their brands or recreating them completely.
• Reporting to the President, clients included Manulife, Ontario Youth Apprenticeship Program (OYAP) and Chapman’s Ice Cream.
• Led the agency team of Creative Director, Designers, Copywriters, Media Buyers and Production.
• Increased billings with existing clients by approximately $15M and worked with teams that developed $2M in new business.

Toronto, Canada Area

• Led and developed the advertising and media campaigns for Wendy’s Restaurants of Canada Ltd., Hyundai Canada and Royal Ontario Museum.
• With senior leadership, developed Account Executive training for Account Services team, emphasizing workflow process, working with agency business areas and building trusted relationships with clients.

Western Canada

• Rebranded and developed market share/audience for radio stations, managed marketing and promotions staff in all markets, budget planning and the creation and implementation of all advertising plans.
• Developed creative briefs and managed all external advertising and media vendors. Created the PR and communications plan for entry into the television market, a critical component for license approvals.

Western Canada

• Led and influenced the advertising creation and media campaigns for McDonald’s Restaurants of Canada Ltd., Manitoba Milk Producers and Canada Safeway Ltd.

• Led and influenced the advertising creation and media campaigns for Chrysler Canada Ltd. and Apple Canada.