Lee Cerier Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

As part of Superhuman's leadership team, I focused on growing our strategy group, strategic services, and how we practice the craft. I helped C-suite leaders sharpen their vision, brands define what they stand for, organizations maintain and create new equity through change, and fragmented teams unite. I represented strategy in all new business conversations and elevated how we position the agency to resonate with prospects from PE-owned technology companies to consumer brands to local non-profits.Agency–Evolved the agency’s value proposition to “we build brands that unite companies in times of change”–Created a results philosophy and introduced results into agency case studies–Developed a philosophy on brand’s ability to guide how organizations communicate, connect, create, and change–Wrote evergreen presentations on The Tools of Effective Activation and Decoding the Modern Brand PlaybookTeam–Evolved how Superhuman presents strategic thinking as well as its brand strategy framework and campaign brief–Codified a new way of helping organizations understand who they serve and formalized the agency’s approach to category creation–Introduced a communications architecture and helped the agency understand how this tool can flex to many opportunities–Crafted new strategy team valuesClients-Led Truvia in determining the branding approach that would help them successfully expand into new categories–Repositioned and modernized Stamps.com following its $6.6 billion acquisition by Thoma Bravo–Transformed Twin Cities in Motion into a purpose-driven brand and regularly engaged with the board to align them with the vision of TCM’s staff–Inspired organizations to create or align to a new category including Pacvue (Commerce Acceleration) and Clarivate (Transformative Intelligence)–Tied a thread throughout our client’s organizations through new Mission, Vision, Values (Metrc), reimaged sales storytelling decks (Khoros), and internal rollout strategies (Auctane)

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

Sherwin-Williams (Valspar, Krylon, Dutch Boy, HGTV Home by Sherwin-Williams), Campari Group (SKYY Vodka)I helped activate some of the world's most valuable brands at MONO, and many others find new footing. I'm most proud of launching SKYY Vodka's new positioning and first global campaign, helping Walmart reimagine their food marketing approach, grounding Valspar paint in a new brand purpose, and reframing the agency's philosophy "Simple Always Wins." I collaborated with world-class creatives and led workshops, primary research, brand POVs, and key pitches.

Greater Minneapolis-St. Paul Area

Walmart, Google (Grow with Google, Google Shopping, Google One), Molson Coors (La Colombe Hard Cold Brew Coffee), First Avenue

Greater Minneapolis-St. Paul Area

Lenovo, Blue Cross Blue Shield Association, Comcast Spotlight, Marshfield Clinic Health System, North States IndustriesI practiced all shades of strategy under the sun at Yamamoto, often working with clients to answer fundamental questions about their brands down to how they come to life on specific channels. I had the privilege of tackling a range of assignments; building the Marshfield Children's Hospital brand from the ground up, creating a journey map that unlocked $200k of new Lenovo work, repositioning a leading baby gate company, and crafting a potent POV on why emotive beats rational advertising every time.

Minneapolis, Minnesota

Bronson Health, Freschetta, Kemps, TrolliIn my final year, I helped build a new comms planning discipline obsessed with the where, when, and why behind people and brands interacting. I worked with a range of clients from Trolli Candy to Bronson Health to deepen understanding of audience mindsets and behaviors then bridge the gap that often exists between brand strategy, media, and creative. Beyond client work, I was part of an internal education initiative that spun culture, tech, and platform news into actionable opportunities for the entire agency.

Greater Minneapolis-St. Paul Area

Arctic Cat, Buffalo Wild Wings, GLUKOS, KempsFor three years, I acted as the strategy voice on social business and worked closely with account, creative, analytics and media teams to make social happen. The day-to-day varied from analyzing online conversation to briefing creatives and writing social playbooks to doing community management. But, engaging fans for B-Dubs during the largest sporting events of the year like March Madness, Super Bowl 50 and the 2016 Citrus Bowl took the cake.

Greater Minneapolis-St. Paul Area

Out of college, I applied my eager mind at a startup working to change the way germs are killed. Any skill brought to the table was utilized and I led all social activities and our digital agency in development of three websites, shot product photography, and designed marketing and sales materials.

Management

Participated in a 12-week online course led by ten renowned professors. Modules include leadership, decision analysis, financial.

Bachelor Of Business Administration (B.B.A.), Business, Music Business

Earned a BBA with majors in Business and Music Business, combining courses in strategy, management, marketing, and finance.

Education record

Activities and Societies: DECA, drumline (captain), percussion ensemble, spirit band, jazz band, youth activities leader