Meagan Kato Email & Phone Number

Over my 20+ year career in strategy, research and insights, I have developed my expertise in several categories and have had the opportunity to partner with these terrific brands: CPG: Totino's, Nature Valley, Yoplait, Thomas', Crystal Farms, Simply Potatoes, Raised Real, Trolli, Freschetta, Propel, Febreze, Scott's Miracle Gro, Kimberly-ClarkHOME/HOME IMPROVEMENT: Valspar, HGTV Home by Sherwin-Williams, Krylon, Benjamin Moore, KohlerRETAIL: Target, Walmart, Taubman, The Home DepotHEALTH CARE: United Healthcare, Children's Minnesota, Stanford Health CareI figure out the “why” behind the “what.” I find patterns and connect the dots. I make sense of what is happening with consumers, categories, culture and society to understand the impact and identify opportunities for companies and brands. As a constantly curious business and brand strategist and consumer researcher, I have built my diverse career with strategic experience in consumer- and brand-focused roles on the client-side, in advertising agencies and in marketing services.I have expertise in consumer learning and believe it is central to building successful strategies. I have a talent for uncovering opportunities through analysis and application of trends, secondary research and existing client consumer research and data. I am also well-versed in modern approaches to qualitative and quantitative research, whether for foundational audience learning or for testing ideas for brand strategy, creative communications, innovation and more.I am as adept at developing growth-driving strategies for Fortune 500 brands as I am at helping small, entrepreneurial brands chart their strategic course. With my depth of experience, I am able to seamlessly step into teams for a wide range of industries and brands and provide strong strategic leadership and inspiration. I thrive on solving familiar brand problems in fresh ways through my focus on people-centered brand building, future-forward thinking and strategic thought leadership.As a freelance strategist and strategic consultant, the core capabilities I provide my clients are audience research + insights, brand framework/brand positioning, brand strategy, business strategy, creative strategy, packaging design strategy and new product innovation. No matter the challenge before me, I apply a combination of analysis, empathy and intuition to solve my clients’ strategic problems and to fuel their brand and business growth.

Listed skills include Customer Insight, Strategy, Market Research, Integrated Marketing, and 29 others.