Dualled is an independent consultancy firm founded by two seasoned entrepreneurs with extensive business ownership experience. Specialising in delivering impartial assessments, constructive challenges, and hands-on support for commercial, digital, and marketing strategies and production.

Working with the incredibility talented team of UI/UX Consultants and Developers, leading in the implementation of their strategic direction, innovation, business development and growth. Duties:• Guiding, consulting and formulating business model and strategies• Defining Intrface’s Value Proposition and Competitive Advantage• New Business Strategies and Implementation• Productisation of Services and Systemisation of Delivery• General counsel for HR, Finance and Legal… Show more Working with the incredibility talented team of UI/UX Consultants and Developers, leading in the implementation of their strategic direction, innovation, business development and growth. Duties:• Guiding, consulting and formulating business model and strategies• Defining Intrface’s Value Proposition and Competitive Advantage• New Business Strategies and Implementation• Productisation of Services and Systemisation of Delivery• General counsel for HR, Finance and Legal responsibilities. Show less

After a successful acquisition of NC Creative by Cogent Elliott, and wkdcode to Hermitage Innovation Group in June 2018. I remained onboard as the Strategic Business Director on a two-year fixed-term contract. My role was to transform wkdcode’s business model away from third-line agency support, to having its own direct client base, focusing on business-critical application development and support. Duties:• Identifying, developing and directing the implementation of a transition… Show more After a successful acquisition of NC Creative by Cogent Elliott, and wkdcode to Hermitage Innovation Group in June 2018. I remained onboard as the Strategic Business Director on a two-year fixed-term contract. My role was to transform wkdcode’s business model away from third-line agency support, to having its own direct client base, focusing on business-critical application development and support. Duties:• Identifying, developing and directing the implementation of a transition strategy• Strategically generated revenue opportunities and client growth• Maintained operational efficiency with proactive oversight and corrections• Planning and delivering activities to achieve sales and business targets• In charge of leading, motivating and developing the management team• Managing multi-disciplined teams and resolving any conflicting priorities• Improving margins and maintaining a high-quality service to clients• Develop innovative products and processes to improve efficiency• Building client relationships that result in revenue and profitability growth• Introduce Jira, Daily Scrums, Flexi-time and Remote Working.Highlights: Successfully achieving this to exceed expectations and converting some major direct client accounts with Snap-on and Mercedes. Increasing the turnover by 30% within 12 months, and growing the development resource to one of the largest in-house teams in the Midlands. Show less

Due to the successes of the joint venture, NC Creative asked me to consolidate my shares into the Group of companies and join the Board of Directors by becoming a group shareholder. My title would be Group Technical Director and along with managing the daily practice at wkdcode, I would act as a Board Member for the other companies within the group.Duties (Group):• Business Development Consultancy (Board Level)• New Business Development Consultancy (Board Level)• Digital… Show more Due to the successes of the joint venture, NC Creative asked me to consolidate my shares into the Group of companies and join the Board of Directors by becoming a group shareholder. My title would be Group Technical Director and along with managing the daily practice at wkdcode, I would act as a Board Member for the other companies within the group.Duties (Group):• Business Development Consultancy (Board Level)• New Business Development Consultancy (Board Level)• Digital Strategy Consultancy (Board Level)• Leading critical roles across many aspects of the businesses within the Group.Highlights: Effectively acting at Board level, leading critical roles across many aspects of the businesses within the group, and positively growing all businesses year on year. Show less

In 2013 I sold the majority share of wkdcode to NC Creative Group based in Solihull. NC Creative was a successful Social and PR based agency but wanted to diversify into digital. Being a joint venture initially, I focused on new business development, business growth, management and production. We successfully won and delivered projects for Mercedes Trucks, Volkswagen Finance, Volvo Buses, ABB, Bayer, and Pret.Duties:• Meeting all agreed sales targets assigned at Board Level•… Show more In 2013 I sold the majority share of wkdcode to NC Creative Group based in Solihull. NC Creative was a successful Social and PR based agency but wanted to diversify into digital. Being a joint venture initially, I focused on new business development, business growth, management and production. We successfully won and delivered projects for Mercedes Trucks, Volkswagen Finance, Volvo Buses, ABB, Bayer, and Pret.Duties:• Meeting all agreed sales targets assigned at Board Level• Provided managerial leadership over senior projects and clients• Maintained operational efficiency with proactive oversight and corrections• Develop, prepare and articulate key metric reporting for Board meetings• Collaborating with and maintaining effective relationships with key clients• Consulting and training client management teams on project management and development• Conducting appraisals, setting objectives and managing KPI’s. Highlights: Moving the business forward from a small ‘full stack’ team of developers to one of the largest, most respected team of senior specialist developers in Northamptonshire. Show less

In 2007 I founded my own digital agency, established to support other digital agencies with website development and consultancy. During which time, we successfully delivered hundreds of projects for Jaguar Land Rover, Porsche China, Bella Italia, and Santander. We collaborated with some of the leading agencies within the UK, such as: RBH, WAA, OPEN Health, 383, Big Dog, CAB, First10, Clarity, and Grapple.Duties:• Identifying, developing and directing the implementation of business… Show more In 2007 I founded my own digital agency, established to support other digital agencies with website development and consultancy. During which time, we successfully delivered hundreds of projects for Jaguar Land Rover, Porsche China, Bella Italia, and Santander. We collaborated with some of the leading agencies within the UK, such as: RBH, WAA, OPEN Health, 383, Big Dog, CAB, First10, Clarity, and Grapple.Duties:• Identifying, developing and directing the implementation of business strategy• Cultivating the company’s reputation in the market and with customers• Planning and delivering activities to achieve sales and business targets• In charge of leading, motivating and developing the management team• Managing multi-disciplined teams and resolving any conflicting priorities• Improving margins and maintaining a high-quality service to clients• Reviewing, refining and developing the strategy and direction of the company• Building client relationships that result in revenue and profitability growth• Keeping control of business expenditure, ensuring it's within agreed budgets.Highlights: Successfully building my own business from the ground up, working with some industry leaders, and delivering some noteworthy projects for the likes of Mercedes, Jaguar Land Rover, Porsche China, ABB, Bayer, Audi, Pret, Bella Italia, and Santander. Show less

In 1996 I started my career in a digital agency as their website designer. The in-house team of 3 grew into a team of 12 over 10 years, at which point I was managing the output of 2 designers and 3 developers. We were delivering projects for Siemens, PDSA, Royal Doulton, and AVIS, and I held the title of Creative Director.Duties:• Responsible for all UI/UX output for major accounts and mentored junior teams• Lead as their main HTML/CSS developer for all system/website… Show more In 1996 I started my career in a digital agency as their website designer. The in-house team of 3 grew into a team of 12 over 10 years, at which point I was managing the output of 2 designers and 3 developers. We were delivering projects for Siemens, PDSA, Royal Doulton, and AVIS, and I held the title of Creative Director.Duties:• Responsible for all UI/UX output for major accounts and mentored junior teams• Lead as their main HTML/CSS developer for all system/website interfaces• Assist with the creation of project specifications and design requirements• Support with client meetings and requirement scoping• Planning and managing project deliverables to achieve milestones.Highlights: Managing the design and build process of websites and intranets for brands such as Siemens, PDSA, Royal Doulton, and AVIS. Show less