Leeli Taylor Email & Phone Number

Alpharetta, Ga

• Partner with business functions to drive strategic messages, campaigns, and storytelling across the organization.• Strengthen employee awareness of company vision, strategy, goals and values by developing consistent, effective internal communications.• Create and ensure clear and consistent messaging and positioning via strategic communications advice to designated corporate functions and business units.• Deliver special projects including strategy, execution and support, driving positive results, on time and on budget

Alpharetta, Ga

• Home-Based business in Health/Wellness sector – independent consultant, one-to-one coaching, team-building, personal branding, social media marketing, customer service and direct sales • Copywriter and Research Assistant – TeamWorks Online Fundraising and Myrick Recruiting LLC

Atlanta, Ga

• Responsible for managing and executing experiential marketing campaigns to help bring brands to life • Directed new product launches, sampling programs, mobile tours and educational initiatives for Coca-Cola brands – distributed over 2 million samples and generated over 5 million impressions through various programming tactics • Oversaw all Coca-Cola USA on-site activations and Coca-Cola global system employee programs for the ATHENS 2004 Olympic Torch Relay presented by Coca-Cola • Executed grassroots marketing program for Banquet Homestyle Bakes in three test markets – exceeded target touch goals by 42% and decreased cost per sample by $.88/ea • Account management included staff supervision, graphic design development, equipment sourcing, and merchandising / POS creation • Assisted with new business / project selling, partner alliances and existing client portfolio growth • In-house company brand manager to build and expand company identity including collateral, internal communications, company newsletter and SOP’s

Atlanta, Ga

• Directed integrated marketing accounts focusing on brand building, strategic positioning and creative execution • Responsible for managing budgets, supervising account staff and generating new business • Developed promotional concepts and creative collateral to support client sales objectives • Facilitated advertising campaigns involving consumers, cable operators and trade • Designed international look and on-site presence for UPS at the 2000 Olympic Summer Games in Sydney

Atlanta, Ga

• Responsible for managing event marketing accounts and supervising project staff • Event Marketing Manager for the 1997 Ali Cup International Amateur Boxing Tournament in Louisville, KY, the 1998 USA Track & Field Indoor Championships in Atlanta, GA and multiple MLB Spring Training events in FL and AZ • Coordinated event operations, promotions, hospitality, media partnerships, press conferences, collateral development and vendor relations • Teamed with Merv Griffin Productions to produce a 10,000 seat entertainment event including headlining performances by Natalie Cole, James Earl Jones and Muhammad Ali

Greater Atlanta Area

• Coca-Cola USA media relations executive for consumer marketing initiatives, product announcements, promotions and special events to build awareness for multiple brands • Positioned Coca-Cola as an omnipresent sponsor of the 1996 Centennial Olympic Games through strategic presence planning, global publicity tactics and targeted promotions for Coca-Cola’s Olympic City property • Handled promotional advertising and NFL Player interviews for the 1997 Sega Sports NFL Players Party (New Orleans)