Sasha Lee Email & Phone Number

Kirkland, WA, US

Seattle, Washington, United States

Regularly contribute blog articles covering topics faced by nonprofit organizations including but not limited to digital marketing, community engagement, tech and software, as well as program design & evaluation.

Greater Seattle Area

At Essentia, we pride ourselves on helping nonprofit clients re-engineer organizational strategy to drive greater, measurable impact. We understand the desires of nonprofits as social impact centers, as well as their equally important needs as a business and brand. Through building and leveraging relationships with business and civic leaders.

Project: Design and execute digital + content marketing strategy to increase followership and in-person attendance to civic events for a small midwest nonprofit, focused on equipping underserved communities with the necessary tools to be civically engaged, healthy, financially literate, and scholarly.Solution: Crafted a themed campaign consisting of posts.

Project: Design a series of workshops for a professional sports team to teach (1) the history of sports and activism, (2) how to efficaciously use their public platform for meaningful social and political change, and (3) developing key partnerships with local leaders, orgs & other corporate entities.Solution: Combined digital literacy and traditional.

Federal Way, Washington, United States

• Successfully earned Toby’s Hope media coverage on ARC Seattle, Federal Way Mirror, and KNWN Radio (Puget Sound Now) via strategic press releases and social media engagement.
• Created and led the communications strategy for a multichannel seed funding campaign, conducting A/B testing to optimize audience engagement.
• Developed customer segmentation strategies, targeting specific demographics to improve donor retention.
• Designed and executed content strategy for financial assistance recipients and donors, addressing their concerns and optimizing narratives to drive engagement across platforms.
• Crafted and communicated Toby’s Hope’s mission through emotionally compelling storytelling across multiple channels, resulting in a 20% increase in content engagement.
• Hand-designed client’s logo, fonts, and brand colors for consistent use across digital platforms including websites, LinkedIn, Facebook, and Instagram

Seattle, Washington, United States

• Developed and executed content-driven marketing campaigns, weaving the museum’s mission into engaging stories that captivated target audiences and increased brand visibility.
• Managed and mentored a team of five nonprofit professionals, successfully executing a digital marketing plan resulting in a 200% increase in website referral traffic.
• Drove the adoption of customer segmentation strategies, improving targeted campaigns and contributing to a 30% reduction in website bounce rates.
• Implemented A/B testing across email campaigns, increasing click-through rates by 20% and reducing unsubscribes by 10%.
• Utilized project management tools like Trello, Asana and Monday.com to track campaign progress, deadlines, and team responsibilities.
• Deepened engagement across social media platforms (Facebook, Instagram, & LinkedIn) by an average 70% within a 3-month time period through increased comments, shares and likes/favorites.

Seattle, Washington, United States

• Design and execute a 10-week curriculum teaching democratic histories, community organizing and digital activism with over 20 guest speakers
• Led and mentored a team of 15 college interns and a media consultant in developing storytelling strategies across all digital platforms, using data-driven narratives to highlight the impact of civic engagement and.
• Developed customer targeting and segmentation techniques to better address key demographics and improve engagement by 10%.
• Managed a $250,000 programming budget, coordinating with stakeholders to ensure alignment of messaging and content.
• Monitored industry trends, particularly in DEI and policy, to create data-informed communications and legislative strategies that resonated with target audiences.Liaising and maintaining relationships with a portfolio.
• Enhanced lifecycle management by developing and executing marketing programs that fostered young voter engagement across various stages of the civic mobilization journey.

Washington, District Of Columbia, United States

• Research high impact cities and regions to develop targeted programming for community based public safety organizations
• Collaborate in writing sections of reports, briefs, press releases and special studies on policing, public health initiatives, defunding/relocation efforts and crime statistics
• Oversee the hiring and supervision of undergraduate interns--maintaining records on assignment completion and acting as liaison/mediator between the undergraduate students, colleges/universities, and the Collective
• Peer review state, federal and corporate grant applications for local and national public safety initiatives

Greater Seattle Area

• Cultivated and manage internship pipeline with multiple local and regional organizations for majors to complete their departmental internship requirement, including Common Power and the Innocence Project
• Planned and executed a range of departmental events including the annual graduation ceremony for 500 guests, smaller scale (30-50 people) quarterly career panels, alumni engagement events, the annual departmental Day.
• Advised and consulted with 300 majors and approx. 500 prospective students.
• Managed competitive quarterly admissions, including hosting application workshops, advising deciding committee members, and leading new admit orientations
• Design and execute the pillar LSJ Alumni Mentorship program, hosting over 50 pairs of students/alumni in its inaugural launch
• Co-managed and advised the Disability Studies Program including, honors, community events and advising practices

Seattle, Washington, United States

• Develop outreach strategy for building relationships with local high schools to effectively recruit American exchange students for outbound programs (Japan and Germany).
• Co-facilitate workshops for both students and host families assisting in program requirements as well as cultural adjustment.
• Assist in planning quarterly events including regional conferences, staff workshops, and student orientations.

Erfurt, Thuringia

• Building awareness and generate interest in voting and civic literacy in the European Union
• Design and lead public education programs and public speaking engagements for high school and college students
• Coordinate and oversee community events including “Europawahl” and “Weg im Ausland” that targeted communities with low youth civic engagement.
• Manage daily office activities and communications between participating schools, universities, nonprofits and the EIZ.
• Translated German grant applications to submit to English supranational organizations for funding

Erfurt Area, Germany

• Established several local business partnerships resulting in increased funding by 20% within one quarter
• Recruited & trained 15 college students that created an internship pipeline and established a partnership with the University of Erfurt
• Redesigned all social media platforms and utilized data analytics to increase membership, intern applications and social footprint
• Co-mediated community partnerships and drafted cooperation contracts in both English and German languages.
• Led grant writing campaigns at local and state level

Bachelor Of Arts - Ba, Law, Societies & Justice, Cum Laude

Activities and Societies: Phi Beta Kappa | Student Senate Nominated Class Speaker at Departmental GraduationLaw, Societies, and Justice.

Associate Of Arts And Sciences (A.A.S.)

Activities and Societies: Associated Student Government (ASG), Vice President of Student Affairs and Pluralism, Black Student Union (BSU).

Certificate Of International Exchange, International Relations And Affairs

Attended one semester of study as a Congress Bundestag Exchange Fellow, researching European/international affairs, German political.