With more than 30 years of experience in the technology, marketing, information, and advertising industries, Lee has a demonstrated track record of delivering value for his clients. At Persuasive Brands, Lee works with companies to define and position their brands, create awareness, establish trust and drive trial and sales. Lee's area of expertise is marketing--with a particular focus upon the online environment. He crafts actionable strategies that deliver measurable and proven results using search engine marketing, online advertising, market research and custom website development activities.Before starting Persuasive Brands and its parent company, i-decide, Lee was the founder, President, COO, and acting CEO of InsightExpress, a leading technology-enabled online market research firm. As the executive-in-charge, Lee developed the strategic vision, increased revenue by 600%+ achieving sustained profitability, and established the firm as a top 10-visited Internet domain and one of the 50 largest market research companies in the US.As an Associate Board Member of the Interactive Advertising Bureau, Lee promoted the benefits of the online medium to advertisers and agencies. Lee's innovative ideas and business practices have been recognized - awarding him four U.S. patents. Lee holds an MBA in marketing and finance from Carnegie Mellon University's Tepper Business School. He also holds a Bachelors of Science in Computer Science from The Pennsylvania State University.Specialties: Financial and P&L management; organizational building; company and product strategy; product development; competitive analysis; sales and sales management; intellectual property development; partnership development; public speaking;