Sonja Lee

Sonja Lee Email and Phone Number

Senior Marketing Professional I Consumer Packaged Goods I Internationally Experienced @ Independent Marketing Consultant
Sonja Lee's Location
New York, New York, United States, United States
Sonja Lee's Contact Details

Sonja Lee work email

Sonja Lee personal email

About Sonja Lee

Senior Marketing Professional in CPG Food & Beverage, Beauty, Personal Care, Consumer Healthcare and Household Cleaning.****************Energetic, driven and highly accomplished senior consumer brand marketer, relocated from Australia with over 14 years of CPG (FMCG) industry experience working on global icon brands for Fortune 500 companies. I have unique, well rounded skills and experience in Brand Marketing, Trade (Customer) Marketing, Consumer Insights, Strategy & Innovation with an in-depth understanding and skills in all aspects of the total marketing mix. My industry experience includes Food and Beverage (F&B), Beauty, Personal Care, Consumer Healthcare and Household Cleaning categories with channel experience in Grocery, Mass Market, Drug Stores, Department Stores, Convenience, Food Service and B2B.I'm considered a strategic and innovative thinker with a strong commercial acumen, the ability to challenge the status quo and a proven track record of consistently delivering increased revenue, market share and brand equity. In addition, I'm an inspirational leader with 10 years of people management experience as well as the ability to build, foster and nurture high performing teams.I am a proven self-starter and leader with a Bachelor's degree in Marketing and strengths in:- Brand Marketing | Brand Management- Trade Marketing | Category Marketing- Shopper Insights | Shopper Marketing- Consumer Insights | Market Intelligence- Market Research | Market Analysis - Innovation | Strategic Marketing(Please note that I am U.S. employment authorized)

Sonja Lee's Current Company Details
Independent Marketing Consultant

Independent Marketing Consultant

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Senior Marketing Professional I Consumer Packaged Goods I Internationally Experienced
Website:
infobit.com.br
Employees:
100
Sonja Lee Work Experience Details
  • Independent Marketing Consultant
    Director | Marketing Strategy And Branding Consultant
    Independent Marketing Consultant May 2014 - Present
    New York, New York
    Independent consultant providing brand strategy, marketing, innovation and consumer insights in 3-6 month projects for diverse clients: Retail (e-commerce), Hospitality, Consumer Goods, Music & Entertainment and Non-Profit.- Provided thought leadership to clients aiming to achieve best practice in the areas of innovation, point of sale marketing and effective go-to-market strategies.- Developed 3-5 year strategic business and marketing plans to drive sales growth and profitability.- Developed and managed brand and product/service launch campaigns for clients including; digital/social media, editorial/PR, event management and product sampling.- Conducted post analysis on marketing campaigns and provided insights and recommendations on future activities. - Developed digital marketing launch campaign for hospitality client including; Facebook promoted posts, landing pages, e-mail retention campaign, Google AdWords and creative content.
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  • Daymon Worldwide
    Senior Manager, Marketing Strategy And Global Branding, Client Management
    Daymon Worldwide Nov 2013 - Apr 2014
    Greater New York City Area
    - Led, developed, presented and managed marketing strategies and retail solutions for leading U.S and International retailers across all channels and categories to profitably grow and strengthen their Private Brand business.- Managed and developed communication, branding and packaging strategies and solutions to increase consumer awareness and shopper engagement in and out of store based on insights, trends and an in-depth understanding of client business needs.- Led and managed brand positioning and product innovation projects from start to finish for multiple clients across a wide variety of categories including food and beverage, beauty, healthcare and general merchandise.- Proactively responded to clients needs with value-added consumer/shopper insights and creative solutions to build strong consultative partnership.- Identified opportunities to grow existing client business including developing new business pitches.- Managed an Associate Marketing Manager.
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  • Kraft Foods
    Consumer Insights Strategy Innovation Manager | Confectionery | Contract
    Kraft Foods Nov 2011 - Nov 2012
    Melbourne, Australia
    Provided consumer insights recommendations for Cadbury, Toblerone and Cote d'Or chocolate brands by developing and guiding strategy, optimizing brand portfolio and driving competitive advantage via marketing initiatives, marketing communications and strategic business planning.- Developed research-based consumer insights to identify whitespace opportunities and brand stretch.- Identified and developed innovation platforms for subsequent ideation and new product development.- Developed product and packaging concepts and product formula/ingredients, prototypes with R&D and manufacturing.- Led cross-functional teams across all stages of identifying, chartering, developing and launching new products.- Presented viability for launch and commercialization strategies (brand architecture, brand and product positioning, segmentation, product ranges, pricing, packaging formats, sales and volume forecasting, financial feasibility, sell story creation and consumer launch plans).- Designed and managed qualitative and quantitative research projects (focus groups, online surveys, consumer and shopper immersions, home in-use tests, product and pack concept tests, advertising and copy tests, brand equity and health, brand awareness and advertising tracking, usage and attitude studies.
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  • S.Lee Marketing Consulting
    Director | Marketing Strategy And Branding Consultant
    S.Lee Marketing Consulting Jan 2009 - Jun 2011
    Sydney, Australia
    Independent marketing consultant providing marketing and consumer insights in 6-12 month projects for diverse consumer goods clients: health & beauty, baby, apparel, grocery, general merchandise, hospitality and IT software/hardware clients.- Responsible for product portfolios of up to $450 million, budgets of up to $8 million and small client teams.- Developed and managed marketing, merchandizing, promotional activity and in-store events to increase sales, consumer awareness, shopper traffic and conversion and profit maximization for Coles Supermarkets, Australia's #1 grocery retail chain.- Leveraged consumer and shopper insights, trends, market/sales data and consumer feedback to develop category and shopper marketing plans to drive business growth and competitive advantage.- Developed and managed brand and product launch media campaigns for clients including; print ads, advertorials, brochures, direct mail, event management, telemarketing, digital and social.
  • Beiersdorf
    Senior Trade Marketing Manager | Total Nivea Brand
    Beiersdorf Jan 2007 - Jul 2008
    Sydney, Australia
    Provided strategic direction in the development of trade and customer marketing strategies and retail initiatives for the entire Nivea brand and categories across all retail customers for the Australia and New Zealand market including:- Led, developed and managed point of purchase (POP) programs and in/out of store events such as promotional pricing, promotional packs, gift with purchase, display and merchandising, product sampling and demonstrations, new product launches, coupon vehicles, consumer promotions and trade shows.- Led, developed and managed all point of sale (POS) and visual merchandizing operations and solutions including Nivea brand concept stores and merchandizing displays/units.- Conducted post-promotion analysis and ROI across each retailer and Nivea brand portfolio.- Utilized shopper research to define insight based shopper marketing programs that achieved the goals of customers and the Nivea brand.- Responsible for managing Australia and New Zealand Trade Marketing budgets.- Managed a team of 5 Trade/Customer Marketing Managers.
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  • Beiersdorf
    Group Brand Manager | Nivea Skin Care
    Beiersdorf Oct 2005 - Dec 2006
    Sydney, Australia
    Managed the flagship brands in the Nivea portfolio. Key responsibilities included:- Led the development of the 3-5 year brand vision plan, innovation, communications and competitive brand marketing plans to drive growth, share and profitability of the Nivea skincare portfolio.- Portfolio management of P&L/Financials: brand budget, cost savings, profitability, pricing, cost of goods, forecasting, optimizing sales and market share.- Managed and briefed agencies on strategy and creative development for TV advertising, consumer promotions, print, digital, social, sponsorships and public relations campaigns.- Managed 2 Brand Managers and 1 Marketing Intern.
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  • Sc Johnson
    Senior Brand Manager | Household Cleaning
    Sc Johnson Sep 2003 - Sep 2005
    Sydney, Australia
    Managed the flagship brands in SC Johnson cleaning portfolio. Key responsibilities included: - Led the 3-5 year strategic brand and innovation plans to grow sales, share and profitability for the household cleaning business.- Managed and briefed creative and media agencies on brand communication and integrated marketing campaigns including; TV advertising, print, radio, digital, social, consumer promotions, promotional packs, sponsorships and public relations.- Financial/P&L portfolio management (brand budget, cost of goods, profitability, cost savings, pricing, forecasting, optimizing sales, share and return on investment).- Managed 2 Associate Brand Managers.
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  • The Clorox Company
    Brand Manager | Home Care Cleaning
    The Clorox Company Jan 2001 - Aug 2003
    Sydney, Australia
    Managed Clorox flagship brands in the homecare cleaning portfolio. Key responsibilities included leading 3-5 year brand strategy and innovation plan and managing the portfolio (budgets, forecasting, margin and profit optimization, category range reviews and new product launches).- Briefed and managed creative and media agencies on brand communication campaigns (TV advertising, print, radio, sponsorships and public relations) and in-store activation plans to drive trial and repeat purchase (consumer promotions, pricing, promotional packs, point of sale).- Managed an Assistant Brand Manager.
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  • Allergan
    Associate Brand Manager | Consumer Eye Care
    Allergan Jul 1999 - Dec 2000
    Sydney, Australia
    Responsible for managing the Consumer Eye Care portfolio which included developing 3 year strategic marketing plans, implementing media and key account promotional activation plans, launching new products and line extensions (product launch kits, trade presenters and POS) and financial/P&L management (budgets, forecasting, pricing, sales, share and profitability).
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  • Goodman Fielder
    Assistant Brand Manager | Chilled Meals | Contract
    Goodman Fielder Jan 1999 - Jun 1999
    Sydney, Australia
    Responsible for all product launch activities including new product development, product packaging, event management, in-store demonstrations and product sampling, point of sale materials, implementing in/out store promotional programs in key retail accounts.
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  • General Mills
    Assistant Brand Manager | Fresh Pasta And Sauces
    General Mills Oct 1996 - Dec 1998
    Melbourne, Australia
    Responsible for all aspects of the marketing mix for fresh pasta and sauces portfolio including; new product development and launches, market research (focus groups, consumer product and sensory testing), packaging development, event management, sponsorships, in-store and out of store product demonstrations and product sampling, developing and managing point of sale materials, consumer promotions and market/sales portfolio analysis.
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Sonja Lee Skills

Marketing Strategy Brand Development Brand Architecture Digital Marketing Trade Marketing Customer Insight Product Launch Strategic Planning Cross Functional Team Leadership Fmcg Cpg Industry Marketing Management Brand Management Product Management People Management Leading Cross Functional Teams Product Development Innovation Development Product Launches Consumer Insights New Product Ideation Global Brand Development Brand Communication Brand Equity Brand Essence Strategic Brand Positioning Business Planning Launch Strategies Category Development Merchandising Shopper Marketing Visual Merchandising Point Of Purchase Digital Strategy Event Management Budget Management P&l Financial Management People Training Consumer Insight Generation Consumer Behavior Category Insights Product Innovation Nielsen Data Iri Mintel Euromonitor Homescan Marketing Communications Management Budgets

Sonja Lee Education Details

Frequently Asked Questions about Sonja Lee

What company does Sonja Lee work for?

Sonja Lee works for Independent Marketing Consultant

What is Sonja Lee's role at the current company?

Sonja Lee's current role is Senior Marketing Professional I Consumer Packaged Goods I Internationally Experienced.

What is Sonja Lee's email address?

Sonja Lee's email address is sl****@****ail.com

What schools did Sonja Lee attend?

Sonja Lee attended Macquarie Graduate School Of Management, Monash University.

What are some of Sonja Lee's interests?

Sonja Lee has interest in Portfolio Optimization, Fast Moving Consumer Goods (Fmcg), Brand Development, Product Differentiation, Health, New Product Development, Brand Equity, Children, Advertising Strategy And Media, Education.

What skills is Sonja Lee known for?

Sonja Lee has skills like Marketing Strategy, Brand Development, Brand Architecture, Digital Marketing, Trade Marketing, Customer Insight, Product Launch, Strategic Planning, Cross Functional Team Leadership, Fmcg, Cpg Industry, Marketing Management.

Who are Sonja Lee's colleagues?

Sonja Lee's colleagues are Joanna Shantz, Robert Ramsey, John Vitagliano, Deanna Hodge, Rohan Tomlinson, Barbra Alexander, Maja Landeker, Mba.

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