Lee Barber Email & Phone Number

London, England, United Kingdom

Strategic lead on all things Asda...delivering a market first M&S Taste Match initiative to raise quality perceptions of the brand, getting Michael Buble to act as chief Quality Officer for Christmas, bringing some chocolate egg laying hens to Easter, creating a modern, dynamic brand world and tone of voice, getting Joe Wicks to help raise millions for British Primary Schools (with a little help from the kids)...generally getting the nation to say "That's more like it" whenever possible.

London, United Kingdom

Doing some strategy for global brands at the world's most awarded agency for effectiveness. Highlights include:The creation of Mind Popping platform for Pringles which helped drive double digit growth for the brand, picking up too many to mention creative and effectiveness awards at Cannes, D&AD, Effies and WARC, including winning the "biggie", the Grand Effie for Europe for our Frank the Zombie Campaign and unleashing a singing hamster on the world in a Wonderfully Different campaign for Pringles Multigrain. Transforming Helly Hansen into a social first, content led, modern brand Trusted By Professionals, a positioning that not only transformed communications but they way the entire organisation developed new products and did business.Leading a multi market, multi channel strategic process leading to a new brand positioning and architecture for Braun.Developing the pitch winning "For the Fans" strategy for SkyBet.

London, United Kingdom

Ultimate responsibility for all agency product. Setting the strategic and creative vision for the agency. Building and leading a team of 40 Creatives, Strategists, Designers, Producers and Technologists. Responsible for senior client contact and taking a lead role in all major agency pitches.

London, United Kingdom

Working with fellow Board Directors to develop, manage and direct the successful operation of an independent, integrated creative agency. Specific responsibility for agency brand, vision and positioning.

London, United Kingdom

Building, leading and developing a team of eight Creative Strategists across a wide range of disciplines including above the line, digital, CRM, experiential and shopper / retail. Final responsibility for all of the agency’s strategic output.

London, United Kingdom

Establishing the strategy capability at BD, building a team and creating a strategic approach for the agency. Evangelising this internally and with clients. Utilising our strategic strength as a key pillar for agency growth.

Glasgow And London

A whirlwind two years that started with me not really knowing what an agency did to ending up running the agency’s biggest account and being one of the team that set up BD’s London office.

Stirling

Graduate position for an Enterprise Trust initiative tasked with encouraging a successful start-up culture in Stirling and the surrounding areas.