Leif Welch Email & Phone Number

Walnut Creek, Ca, Us

Walnut Creek, California, Us

• JamLoop is an OTT/CTV advertising platform that helps brands reach streaming TV audiences watching shows, movies, and live sports content. • We are self-funded, profitable and growing quickly. We are hiring in Sales, Engineering, Product, and Operations.

Mobile display and video ad network. The precursor to JamLoop's OTT/CTV platform business.

New York, Ny, Us

• Launched and owned P&L for Cox Media Group's mobile display ad network business.• Built and managed team that included Media Sales, Publisher Development, Strategic & Data Partnerships, Ad Operations and Client Services.• Partnered with local Cox sales teams to bring them local mobile products.

New York, Ny, Us

• Responsible for acquiring and developing publisher relationships by leveraging Cox’s industry-leading ad management and audience-targeting platform. Engaged in highly-consultative sell focused on publisher monetization strategies.• Publisher footprint included 7,000 vertical content sites and 2,500 local media sites, with total reach of 148M UV's. Key clients included Disney, Rodale, NBCU, Belo, NCM, Cox Media Group.• Own platform licensing revenue for the Cox ad serving & network management platform.• Managed team of 16 professionals in NY and CA, including Enterprise Sales, Business Development, Publisher Development and Platform Support Services.

San Bruno, Ca, Us

• Owned revenue for Adify's core commercial business of licensing display ad network technology and services to enterprise media and specialty content publishers.• Managed team of 17 professionals, including Enterprise Sales & Business Development, Strategic Partnerships, Integration Engineers, Data Analysts and Client Support & Services. • Responsible for development and execution of sales strategies across Adify’s publisher platform.

San Bruno, Ca, Us

• Licensed vertical ad network platform to online media and infrastructure companies;

• Led revenue for AdMission, a 30-person dynamic display ad technology company with $4.5M in 2007 revenue; personally negotiated 70% of company revenue stream.• Developed platform licensing deals for AdMission’s database-driven display ad platform featuring “live” product inventory. • Target market included leading automotive and real estate search/portals, local search and online directories, online broadcasters and newspaper classifieds;• Key customer deals personally negotiated include AutoTrader.com, Cars.com, Microsoft Live, Yellowpages.com, Hearst, MRIS, Apartments.com;• Responsible for strategic partnerships and vendor relationships;• Managed business development, direct sales, indirect sales, sales support and ad ops teams (7 total);• Drove market analysis, strategy and product pricing with executive team;• Active on industry panels and PR circuit. Sample: http://www.automotivedigest.com/include/4507.html

• Co-founded AdMission following management buyout of company division assets from IPIX (see below);• Identified emerging market opportunities and negotiated platform licensing deals for AdMission’s ad platform;• Served as primary catalyst in evolving AdMission from “classified ad technology provider” to “dynamic display ad platform provider.”

Pl

• Developed platform licensing opportunities for IPIX’s patented self-serve rich media ad placement technology;• Target market included publishers of classified and directional advertisements, including eBay, newspapers, yellow pages & directories, local search, online real estate and autos classifieds;• Managed the end-to-end sales process, from deal sourcing and needs assessment to deal structure, term negotiation, contract drafting and relationship management;• Managed two direct reports.

Pl

• Negotiated strategic & technology licensing deals for company.

• Negotiated content and search service licensing deals to drive revenue, customer acquisition and branding for this Top 10 Internet site;• Negotiated several multi-million dollar contracts and closed 18 deals; • Managed relationships with product development, marketing, engineering, legal and account management functions to drive successful deal implementation.

Global, Us

• Performed strategic and business process redesign work; managed cross-functional client teams to design, structure and implement new company business processes;

Master Of Business Administration - Mba, Marketing, Behavioral Organization

Bse, Engineering

Ba, Economics