Leif Welch

Leif Welch Email and Phone Number

Founder and CEO @ JamLoop
Walnut Creek, CA, US
About Leif Welch

Entrepreneur, advisor and digital media executive with deep industry expertise in digital advertising, programmatic media buying, and enterprise platform licensing. Kellogg MBA, U. Penn Engineering, Marketing and Strategy, Financial Analyst background.Extensive experience in driving advertising revenue, enterprise platform licensing, corporate development, strategic partnerships for emerging mobile and web-based technologies. Highly-developed skill set includes sales, team management and motivation, deal negotiation, marketing strategy, financial modeling, business plan development and public speaking at industry conferences. Musician | Songwriter | Entertainer who captures industry topics and trends through live performance: See http://youtu.be/tGW_ioHScx8

Leif Welch's Current Company Details
JamLoop

Jamloop

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Founder and CEO
Walnut Creek, CA, US
Website:
jamloop.com
Employees:
59
Leif Welch Work Experience Details
  • Jamloop
    Founder And Ceo
    Jamloop
    Walnut Creek, Ca, Us
  • Jamloop
    Founder & Ceo
    Jamloop Oct 2017 - Present
    Walnut Creek, California, Us
    • JamLoop is an OTT/CTV advertising platform that helps brands reach streaming TV audiences watching shows, movies, and live sports content. • We are self-funded, profitable and growing quickly. We are hiring in Sales, Engineering, Product, and Operations.
  • Jamloop Ad Network
    Founder & Ceo
    Jamloop Ad Network Apr 2013 - Oct 2017
    Mobile display and video ad network. The precursor to JamLoop's OTT/CTV platform business.
  • Cox Digital Solutions
    Svp And Gm Mobile
    Cox Digital Solutions Jan 2012 - Apr 2013
    New York, Ny, Us
    • Launched and owned P&L for Cox Media Group's mobile display ad network business.• Built and managed team that included Media Sales, Publisher Development, Strategic & Data Partnerships, Ad Operations and Client Services.• Partnered with local Cox sales teams to bring them local mobile products.
  • Cox Digital Solutions
    Svp Platform Sales & Publisher Development
    Cox Digital Solutions Jan 2011 - Jan 2012
    New York, Ny, Us
    • Responsible for acquiring and developing publisher relationships by leveraging Cox’s industry-leading ad management and audience-targeting platform. Engaged in highly-consultative sell focused on publisher monetization strategies.• Publisher footprint included 7,000 vertical content sites and 2,500 local media sites, with total reach of 148M UV's. Key clients included Disney, Rodale, NBCU, Belo, NCM, Cox Media Group.• Own platform licensing revenue for the Cox ad serving & network management platform.• Managed team of 16 professionals in NY and CA, including Enterprise Sales, Business Development, Publisher Development and Platform Support Services.
  • Adify
    Svp Platform Sales & Services
    Adify Jan 2010 - Dec 2010
    San Bruno, Ca, Us
    • Owned revenue for Adify's core commercial business of licensing display ad network technology and services to enterprise media and specialty content publishers.• Managed team of 17 professionals, including Enterprise Sales & Business Development, Strategic Partnerships, Integration Engineers, Data Analysts and Client Support & Services. • Responsible for development and execution of sales strategies across Adify’s publisher platform.
  • Adify
    Vp Platform Sales And Business Development - West Coast
    Adify Jan 2009 - Jan 2010
    San Bruno, Ca, Us
    • Licensed vertical ad network platform to online media and infrastructure companies;
  • Admission Corporation (Acquired By The Cobalt Group)
    Co-Founder & Chief Revenue Officer,
    Admission Corporation (Acquired By The Cobalt Group) Oct 2007 - May 2008
    • Led revenue for AdMission, a 30-person dynamic display ad technology company with $4.5M in 2007 revenue; personally negotiated 70% of company revenue stream.• Developed platform licensing deals for AdMission’s database-driven display ad platform featuring “live” product inventory. • Target market included leading automotive and real estate search/portals, local search and online directories, online broadcasters and newspaper classifieds;• Key customer deals personally negotiated include AutoTrader.com, Cars.com, Microsoft Live, Yellowpages.com, Hearst, MRIS, Apartments.com;• Responsible for strategic partnerships and vendor relationships;• Managed business development, direct sales, indirect sales, sales support and ad ops teams (7 total);• Drove market analysis, strategy and product pricing with executive team;• Active on industry panels and PR circuit. Sample: http://www.automotivedigest.com/include/4507.html
  • Admission Corporation
    Vice President Business Development, Co-Founder
    Admission Corporation Feb 2005 - Sep 2007
    • Co-founded AdMission following management buyout of company division assets from IPIX (see below);• Identified emerging market opportunities and negotiated platform licensing deals for AdMission’s ad platform;• Served as primary catalyst in evolving AdMission from “classified ad technology provider” to “dynamic display ad platform provider.”
  • Ipix
    Vice President Business Development
    Ipix Jan 2004 - Jan 2005
    Pl
    • Developed platform licensing opportunities for IPIX’s patented self-serve rich media ad placement technology;• Target market included publishers of classified and directional advertisements, including eBay, newspapers, yellow pages & directories, local search, online real estate and autos classifieds;• Managed the end-to-end sales process, from deal sourcing and needs assessment to deal structure, term negotiation, contract drafting and relationship management;• Managed two direct reports.
  • Ipix
    Director Of Business Development
    Ipix Jan 2002 - Dec 2003
    Pl
    • Negotiated strategic & technology licensing deals for company.
  • Altavista Company
    Business Development Manager
    Altavista Company Aug 1999 - Aug 2000
    • Negotiated content and search service licensing deals to drive revenue, customer acquisition and branding for this Top 10 Internet site;• Negotiated several multi-million dollar contracts and closed 18 deals; • Managed relationships with product development, marketing, engineering, legal and account management functions to drive successful deal implementation.
  • Csc Index (Computer Sciences Corporation)
    Management Consultant
    Csc Index (Computer Sciences Corporation) Oct 1998 - Jul 1999
    Global, Us
    • Performed strategic and business process redesign work; managed cross-functional client teams to design, structure and implement new company business processes;

Leif Welch Skills

Strategic Partnerships Online Advertising Digital Media Digital Strategy Entrepreneurship Digital Marketing Strategy Business Development Mobile Advertising Marketing Strategy Advertising Seo Start Ups New Business Development Online Marketing Mobile Marketing Product Management Mobile Devices Business Strategy Customer Acquisition Web Analytics Local Search Negotiation Rich Media Competitive Analysis Marketing Search Engine Optimization Vertical Search Fundraising Audience Development Team Building Contract Negotiation Selling Consultative Selling Monetization Display Advertising Ad Networks New Media Behavioral Targeting Ad Serving Cross Functional Team Leadership

Leif Welch Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Behavioral Organization
  • University Of Pennsylvania
    University Of Pennsylvania
    Engineering
  • University Of Pennsylvania
    University Of Pennsylvania
    Economics

Frequently Asked Questions about Leif Welch

What company does Leif Welch work for?

Leif Welch works for Jamloop

What is Leif Welch's role at the current company?

Leif Welch's current role is Founder and CEO.

What is Leif Welch's email address?

Leif Welch's email address is le****@****hoo.com

What is Leif Welch's direct phone number?

Leif Welch's direct phone number is +141533*****

What schools did Leif Welch attend?

Leif Welch attended Northwestern University - Kellogg School Of Management, University Of Pennsylvania, University Of Pennsylvania.

What are some of Leif Welch's interests?

Leif Welch has interest in Soccer, Vocals, Piano And Drums, Reading, Sports, Skiing, Electronics, Education, Science And Technology, Songwriter.

What skills is Leif Welch known for?

Leif Welch has skills like Strategic Partnerships, Online Advertising, Digital Media, Digital Strategy, Entrepreneurship, Digital Marketing, Strategy, Business Development, Mobile Advertising, Marketing Strategy, Advertising, Seo.

Who are Leif Welch's colleagues?

Leif Welch's colleagues are Adam Clark, Todd Donnelly, Ed Steenman, Aurora Freire, Dama Wagner, Rich Crone, Bob Latulippe.

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