- Leveraged Excel and Tableau to analyze data and identify the most wasteful products and accounts- Developed and implemented a waste reduction program that focused on the best ordering practices, most wasteful products, and most wasteful accounts achieving a 10% waste reduction in OTS (On The Streets) accounts from periods 6-7, saving $5,000- Collaborated with managers at grocery local chain, Martin’s, to identify opportunities for 4 new displays- Partnered with creative team to develop POP (points of purchase) collateral and supervised the installation of promotions in store

- Established marketing plan that consisted of advertising strategy, campaign planning, and monitoring post analytics to support ongoing, relevant content- Instructed the Lake Breeze Organics team on social media promotion strategy using self-made templates in Canva that highlighted what was new to the Evanston Farmer’s Market that week- Reviewed social media strategy weekly with an internal stakeholder using Trello

-Advertised Purdue’s research-based classes by creating infographics to post on the Research Department’s social media accounts like Instagram, Facebook, and Twitter which increased student enrollment by 10%-Developed a marketing plan that consisted of a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and end of year presentation that the Research Department adopted and applied to their future advertising needs-Promoted the Summer 2022 Undergraduate Research Symposium on the Research Department’s social media accounts by introducing researchers and highlighting their projects-Collaborated at weekly marketing team meetings to refine campaign plans based on audience engagement, discuss upcoming projects, and gather feedback on new content ideas