Professional with a strong analytical capacity and comprehensive data skills, possessing over 14 years of experience and multidisciplinary strategic training in market research, segmentation, loyalty plans, brand marketing, life cycle management, and product development. I have high commercial and negotiation skills both inside and outside the organization. I am capable of leading market-oriented processes to meet the organization's objectives, and I have the ability to implement innovative ideas in complex situations, structured in the domain of information technologies and communications using quantitative and qualitative methods as tools for analysis, control, and monitoring.