As a Martech Solutions Specialist at SAS, my role involves leading product growth strategies for the Brazilian market, with a special focus on the Customer Data Platform (CDP) domain. I work closely with the business team to identify market needs within the context and challenges of the Digital Marketing world.The goal is to ensure that the chosen solutions meet specific business requirements, particularly regarding the efficient and effective collection, integration, and data activation

As the leader of CRM strategies for Acquisition, Activation, and Loyalty, I coordinated personalization strategies for campaigns and data integration projects within Martech solutions with the aim of centralizing information and targeting accuracy. I conducted tests alongside the team to optimize conversion rates, aiming to reduce Customer Acquisition Cost (CAC) and increase Customer Lifetime Value (LTV). I developed omnichannel journeys and collaborated with the technical team to ensure database governance.

• Responsible for structuring and implementing the CRM plan for leads and clients;• Responsible for structuring and implementing the Inbound Marketing plan to capture new leads, considering business approach, frequency and content according to the funnel stages;• Responsible for configuring marketing automation campaigns & rules using Sales Force (Pardot) system;• Responsible for segmentation and engagement of the database, to define CRM strategies;• Responsible for developing and building relationship/nurturing automations focusing on engagement, loyalty and Cross/UpSell actions;• Responsible for analyzing the performance of communications considering: Deliverability, IP reputation, CRM KPI's (DT, OR, CTR, CTO, ROI, LTV);• Responsible for the development/maintenance of Lead Scoring;• Building data roadmap for building a mature CRM operation.

• Responsible for building strategies for costumers journeys according to their Lifecycle; • Responsible for marketing automation to improve our costumers experience;• Responsible for scheduling and building email activation calendar according to business needs; • Responsible for the segmentation and clustering of the database to send the next best offer;• Responsible for monitoring metrics, analysis of campaign and showing results to suggest new strategic actions/plans; • Development and presentation of reports for leadership and stakeholders.

▪ Responsible for Marketing analysis, focusing in Marketing Share gain and brand engagement to our clients;▪ Responsible for developing and implementation of CRM multichannel campaigns (SMS/E-mail) based on the journeys and customers lifecycle;▪ Preparation of management reports and presentations, showing perspectives according to business needs;▪ Execution of marketing campaigns; ▪ Collecting, consolidating and analyzing strategic information from the market to aggregate in business management with sell out/sell in data reports ▪ Elaboration and scope of dashboard in order to have real-time sell in, sell out information; ▪ Budget Control;▪ Internal team management;

▪ Strategic planning and execution of campaigns and promotions aimed at distributors and POS; ▪ Sales performance management report by region; ▪ Budget control, promotional calendar management and support actions; ▪ Inventory control and promotional logistics; ▪ Development of POS material, ▪ Training for retailers and distributors; ▪ Product launch tactics and marketing plan execution.

▪ Coordination, planning and execution of relationship/incentive campaigns for Red Bull; ▪ Structuring and activating promotional campaigns with key clients; ▪ Preparation of Kpi's, analysis and market projections; ▪ Planning and execution of campaigns to gain Sell-in/Sell-out ▪ Evaluation and measurement of results - ROI; ▪ Administration and planning of trade marketing budget, by channel, category and region.

▪ Commercial planning and execution of the trade marketing plan to maximizing results; ▪ Development and feasibility actions to speed up achievement of business objectives; ▪ Elaboration of the Trade marketing calendar; ▪ Analysis of the return on actions and other efforts made; ▪ Internal interface with communication, product, training, events and commercial to align strategies; ▪ Market study to propose new business opportunities; ▪ Preparation of presentations for the board.