Leonie Massre Email & Phone Number

Greater New York City Area

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

• Leads client communication in support of agency recommendations in regards to paid & organic social, SEO/SEM and outreach and remarketing efforts
• Advises and guides the Media planning, Social and Search teams in strategy of monthly and yearly media plans, campaign recommendations, reporting and recaps
• Worked with teammates internally to create a proxy for in-store sales to help measure the client's ROI
• Trains, supervises and manages day-to-day responsibilities of four junior account team members to ensure deliverables are completed accurately and in a timely manner
• Counsels and maintains relationships with outsourced vendors and partners, as well as internal project management team
• Consistently works to find better processes for efficiency leading to improved productivity

Miami/Fort Lauderdale Area

• Reviewed and analyzed data and created weekly reports for specialized campaigns
• Lead in maintaining team integration to ensure strategy was executed and optimized towards success
• Served as the promotional deliverables project manager on all Display, Search and Social initiatives and worked directly with print team to ensure concepts and strategies were consistent for the entire brand
• Became the direct report for two junior employees
• Assisted with client's corporate re-branding initiative to drive new business development including brand identity, website structure and social content creation

Miami/Fort Lauderdale Area

• Quickly promoted and entrusted to handle agency's largest print client
• Direct liaison between Account Service and Creative to strategically plan product market placement, promotional campaigns and product line extensions
• Worded side-by-side Account Service to maintain all print, TV and radio timelines to meet all vendor and network deadlines
• Managed and oversaw a junior employee, guaranteeing the completion of projects specific to their due dates
• Administered and prioritized all creative projects through their lifespan

Orlando, Florida Area

• Created and reviewed press releases and press kits in relation to all clientele and upcoming client events
• Experience in research specifically to support clients or communications functions
• Composed and drafted social media content for launch and client engagement