Leslie Bodnar Email & Phone Number

Texas, United States

Dallas, Texas, Us

Derry, Uk, Ie

Plano, Texas, Us

Transformed marketing to drive significant pipeline and revenue growth across SMB and enterprise markets, delivering ~75% marketing sourced-influenced pipeline value and ~70% marketing sourced-influenced bookings including 30% reduction in closed-lost opportunities. Contributed to the integration of four acquisitions and to doubling the size (revenue) of the company.• Built a marketing team and demand generation engine to drive new pipeline and bookings; in FY22, generated ~$80m in new pipeline, including 17% cash revenue growth and 21% cash EBITDA growth. • Expanded go-to-market process by establishing a multi-channel strategy and integrated marketing and sales programs to reach a broader set of buyers and target segments.• Aligned marketing and sales teams through sales enablement and content to drive an accelerated sales process.• Built marketing and sales funnel models and a marketing and sales measurement framework to track and analyze funnel efficiency, attainment vs goal, and return on marketing investment.• Delivered a higher quality funnel resulting in 30% reduction in closed-lost opportunities• Developed and executed Account Based Marketing programs to deliver higher pipeline value across Enterprise markets.• Rebranded the company to position it as a leader in the Workforce Management industry and align target markets with expanding portfolio of solutions.• Created and activated a product marketing and product management interlock and product launch process for more impactful go-to-market results.• Established a new brand architecture and brand strategy for current and future acquisitions.

Westlake, Texas, Us

Significantly elevated global marketing while driving complete “interlock” alignment with all go-to-market functions within this highly acquisitive private equity held global software organization, ultimately delivering double-digit growth and profitability.• Built a modern marketing organization focused on developing and deploying aligned, integrated, and measured multi-channel go-to-market infrastructure leveraging full-faceted global marketing campaigns to meet company business goals and strategic initiatives.• Achieved 80%+ marketing-originated pipeline and marketing-originated bookings within the first year. • Created and activated a first-ever company-wide digital marketing strategy to drive multi-channel demand generation to reach and re-target new prospects and accelerate pipeline growth.• Built an analytics and tracking infrastructure from the ground up to measure the effectiveness and ROI of all marketing program activities, including events, digital, campaigns, etc, across a significant product portfolio spanning five divisions.• Designed and deployed new company-wide lead process to drive higher quality leads, attribution, measurement, and reporting. • Developed and executed a comprehensive brand and PR strategy, with new brand positioning and refreshed brand identity to establish competitive differentiation and brand awareness to amplify the company and product brands through targeted media coverage, awards, and speaking engagements.

Newport Beach, Ca, Us

Responsible for global marketing strategy and execution for $200M+ engineering simulation software and services company including product and services marketing, go-to-market and product launch planning, development and execution, major marketing program development and execution, brand strategy, marketing communications, lead generation, and inside sales.

Newport Beach, Ca, Us

Developed product strategies, business plans, roadmaps, and go-to-market programs for new and existing products within the company portfolio. Responsible for definition of market requirements, market opportunity assessment development, packaging, pricing, positioning, and global sales/marketing execution.

Newport Beach, Ca, Us

Led the company into new marketplace (Product Lifecycle Management) and new manufacturing industries (Non-transportation) by developing global business strategies, regional sales/marketing plans, and preparing global sales teams to position and sell solutions that increased cross-selling opportunities within the customer base and into expanded regions. Achieved growth in corporate brand awareness and software/services revenue, including 10X pipeline growth.

Vélizy-Villacoublay, Fr

Directed product strategies, core product positioning and promotional campaigns across expansive software product portfolio. Linked together complementary technologies that enabled sales teams and business partners to reach new industries with value-added solutions.

Master Of Business Admininstration (Mba), Business And Marketing Strategy

Bachelor Of Science (B.S.), Human Resource Management