Leslie Hernandez Email & Phone Number

Mcallen, Tx, Us

Mcallen, Texas, United States

Washington, District Of Columbia, United States

• Spearheaded the development of comprehensive project proposals and expressions of interest in both English and Spanish, directly contributing to new client acquisitions and contract negotiations.• Acted as the key liaison between cross-functional trams, ensuring seamless communication and resolution of operational challenges, leading to improved project efficiency. • Provided critical live translation services during high-level meetings, fostering clear communication between diverse stakeholders and ensuring all parties were aligned on project goals. • Monitored and enforced contract compliance, escalating issues proactively, which safeguarded against potential legal and financial risks for the organization.

Washington Dc-Baltimore Area

• Led the overhaul of marketing initiatives, including the design and execution of targeted email campaigns, achieving a 20% boost in client engagement and a 30% increase in email open and click rates. • Developed and executed a bilingual marketing strategy, utilizing market research to adapt content for English and Spanish-speaking audiences, contributing to broader global outreach and client acquisition. • Produced analytical blog content on key supply chain trends and global trade policy. Positioning CT Strategies as a thought leader in the field.

Edinburg, Texas, United States

• Designed and executed social media strategy campaigns to align with target audience resulting in engagement increasing by 320% in two months. • Completed competitive research and benchmarking to further understand target audience and goals resulting in reaching 375 new accounts in two months through the implementation of biweekly post and a weekly reel.

Washington Dc-Baltimore Area

Intern for the Reporting, Analytics, Monitoring, Prioritization, and Scheduling Team at CFPB's Office of Supervision Examinations.• Created Power BI dashboards that assess supervised entity risk scores by geographical locations. This dynamic dashboard allows OSE to conduct time-series modeling to evaluate entity and product line risk from a geographical perspective. • Transformed data stored in MS Dataverse to allow key entity profile data to become uniformly archived and rapidly harvestable for broader usage throughout the enterprise.• Assessed a process automation built in MS Power Automate that is used to consolidate 15 different MS Excel spreadsheets. Provided suggestions to make the process automation more efficient by researching and identifying industry best practices• Regularly interacted with key internal stakeholders throughout the project lifecycle phases of assigned tasks in order to ensure expectations were met and high-quality products were delivered.

Edinburg, Texas, United States

- Designed and executed a highly effective merchandising and selling guide for the Border region, resulting in a significant increase in sales revenue, totaling $2.5 million.- Analyzed regional sales reports meticulously to identify trends and opportunities, offering strategic recommendations to boost sales figures and enhance customer engagement.- Implemented innovative merchandising strategies based on insights from sales reports, resulting in a notable increase in product visibility and consumer interest within the Border region market.- Collaborated cross-functionally with sales and marketing teams to align merchandising efforts with overarching brand objectives, ensuring consistent messaging and brand representation across all channels.- Utilized data-driven approaches to optimize merchandising displays and product placements, resulting in increased product visibility and enhanced customer shopping experiences.- Assisted in the coordination and execution of promotional events and activations, ensuring seamless integration of merchandising strategies with marketing initiatives to drive sales and foster brand loyalty.- Conducted market research to identify emerging trends and consumer preferences, providing valuable insights to inform future merchandising and marketing strategies.- Contributed creative ideas and concepts to brainstorming sessions, actively participating in the development of innovative marketing campaigns and merchandising initiatives.- Demonstrated strong attention to detail and organizational skills in managing merchandising inventory and tracking marketing campaign performance, ensuring efficient operations and optimal resource allocation.

Edinburg, Texas, United States

•Increased social media presence on Instagram by 167% in the last four months. •Marketed campaigns on social media reaching 895 new accounts on Instagram and 175 on Handshake. •Designed promotions, email campaigns, and flyers using a graphic design platform and Handshake.

Edinburg, Texas, United States

•Collaborated with professors to bring students the most efficient and effective form of learning •Scheduled and ran tutoring sessions daily for Macro and Microeconomics students registered for summer 1 and summer 2•Worked daily with students in one-on-one sessions to create and customize a learning and study strategy that was best suited for them

Bachelor Of Arts - Ba, Economics, 3.6

Activities and Societies: Enactus, Mentor Collective, and AlpfaGraduated Cum laude from the University of Texas Rio Grande Valley..

Master Of Business Administration - Mba, Marketing