Lester Lim Email & Phone Number

Singapore

Singapore

Singapore

Manage all DrGL retail channels - sales, merchandising and marketing Oversee all product launches, campaigns and events including planning 360 campaigns from online to offline channels, ATL and BTL marketing, digital marketing, social media marketing, etcOversee all PR and media related activities including corporate interviews for C-suites to press eventsOversee social media influencer engagement locally Manage corporate branding and branding of DrGLEstablish brand presence in new markets such as HK and GermanyOversee content marketing with a team of content producersManage overseas trade shows and exhibitions

Singapore

Oversee all product launches, campaigns and events including planning 360 campaigns from online to offline channels, ATL and BTL marketing, etcOversee all PR and media related activities including corporate interviews for C-suites to press eventsOversee social media influencer engagement locally Manage corporate branding and branding of DrGLEstablish brand presence in new markets such as HK and GermanyOversee content marketing with a team of content producersManage overseas trade shows and exhibitions

Developed and presented proposals for business pitchesWithin first three months, successfully pitched for two accounts: Global Beauty International and Guinot SingaporeManaged retainer and project-based clienteleDeveloped strategic PR plans for established lifestyle, beauty and fashion brandsCrafted press releases, formulated creative press kits, pitched and coordinated interviews and photoshootsGarnered media interests, product features, brand stories through creative pitchesFacilitated media queries and requests for spokesperson interviews Planned and oversaw media/influencer events, product launches, store openings and press conferencesDeveloped social media strategies for influencer engagementSourced and secured sponsorship opportunitiesMonitored media across traditional and digital media platformsClientele includes:KANEBO, RMK, Lunasol, Kate Tokyo, FANCL, Guinot Singapore, Global Beauty International, LEEKAJA Beauty Salon (Beauty)Golden Village, FitnessFest (Lifestyle) Liberty Insurance (Corporate)Spectacle Hut (Fashion)

Developed and presented proposals for business pitchesLed the team in managing retainer and project-based clienteleDeveloped strategic PR plans for established lifestyle, beauty and fashion brandsCrafted press releases, formulated creative press kits, pitched and coordinated media loans and shootsGarnered media interests, product features, brand stories through creative pitchesPitched for spokesperson interviews on print, radio and broadcast Facilitated media queries and requests Planned and executed press events and store openingsDeveloped social media strategies for influencer engagementTrained and developed interns and Accounts Coordinators Monitored media across traditional and digital media platformsClientele includes: Longchamp, iROO (Fashion)Bausch + Lomb, Reckitt Benckiser, Merck (Healthcare & Lifestyle)CP Food, Nando's (Food)

Singapore

Developed proposals with PR manager Generated press releases, formulated creative press kitsPlanned press conferences and fashion showsMonitored media across traditional and digital media platformsUpdated media rate cards and media databaseClientele includes:Triumph, Nike Running, Uniqlo, Fide Fashion Week 2012 (Fashion)Remy Cointreau Group, Christofle (Luxury)