Tam Le Email & Phone Number

San Francisco, CA, US

Tbrain is an agency focused on delivering high-quality, cost-effective data labeling and training services for AI. Leveraging a team of skilled, on-site professionals offshore and a U.S. office to support client communication, we specialize in providing data solutions across coding, data science, mathematics, finance, and more—all with consistent quality.

San Francisco, California, US

Palo Alto, California, US

Reported directly to the CFO and part of the Senior Leadership group. Tasked with establishing a centralized analytics function to align cross-functional teams on key metrics, drive strategic initiatives, and improve operational efficiency. Created a unified reporting framework to standardize definitions for key metrics such as revenue and developer.

San Francisco, California, US

• I lead the Business Analytics pillar of the Strategic Business and Operations department (reporting up to the COO.) We are responsible for:
• Analytical framework & execution of key performance metrics reporting (QBR, MBR, weekly performance, etc.) (visualization in Looker/Tableau, data pipeline planning in Snowflake/Redshift)
• Strategic insights which help the company set goals and and 2-5 years' roadmap such as monitoring and designing metrics to track our growth and market penetration rate, analysis of our top customers.
• Alignment of cross functional data leadership on such topics as tooling and data infrastructure, data governance, enabling the Data & Analytics org to scale effectively. Example: the team developed a forecasting and.

New York, NY, US

I lead Data & Analytics for one of the biggest health media networks in the world!! In 2020, we became Comscore's No 1 health media property (and a Top 50 site), with 90M monthly active users.Our Business Intelligence team supports a full spectrum of business needs, from Sales, Product, to Marketing. We work closely with Engineering to build stable data.

Community for developers and brands to work on Chatbots, AI, NLP, Alexa/Google Home/Messenger/Slack/Telegram/Discord/Kik/Skype - We provide insights and education for the Vietnamese market, please check us out at www.vietnambot.com

Mountain View, CA, US

Manage startup relationship with Google & mentors during Launchpad program; typical startups come from Southeast Asia (Thailand, Indonesia, Vietnam), many have earned 2x more money after the program

Mountain View, CA, US

• Partner with global and regional Sales leadership to define go-to-market strategies, such as client segmentation for a new feature launch, or customer success team structure to achieve efficiency results
• Propose & implement Sales metrics, develop data infrastructure and tools to support a large sales organization with more than 200 people driving billion dollar business, growing at 100% YoY
• Google products covered: DoubleClick Bid Manager (DBM), DoubleClick Campaign Manager (DCM), analyses built with internal Google tools, R, Data Studio and BigQuery

Mountain View, CA, US

Create analytical insights to empower brands using programmatic marketing

New York, NY, US

Support students taking Analytics class in San Francisco campus; Hold office hours and provide guidance with various tools (Excel, SQL, Tableau) [this is a part-time commitment]

San Jose, CA, US

• Lead all client relationships for MMX, a pre-launched app belonging to Adobe Marketing Cloud, to optimize marketing budget, resulting in 100% early access program retention rate:
• Help clients ingest data into our tool, and set up marketing plans and KPI's;
• Make recommendations for media allocation and overall advertising strategies;
• Work closely with Product team on roadmap and product prioritization;
• Manage internal timeline and deliverables across a distributed team of engineers and analysts in different locations (S.F./Salt Lake City/London/Mumbai);
• Side project: evaluating programmatic algorithms on Adobe Media Optimizer tool for Search and Display.

Joliet, Illinois, US

• Teach "Introduction to Data Mining" MBA640Z for the online MBA program:
• 10 week course covering the basics of understanding statistics and how to run statistical models. We use "An Introduction to Statistical Learning" as the textbook, and cover linear regression, decision trees, and.
• Students carry out actual projects to solve real-life work problems

New York, NY, US

• Lead an analytical team to support 30+ media planners and operators, managing a $400MM+ annual advertising budget:
• Implement in-house marketing mix models to evaluate campaign effectiveness, ROI’s, and what-if scenarios;
• Identify key audience to target and media buy opportunities via behavioral panel data;
• Automate campaign reporting and media planning tools;
• Partner with various vendors (TV, display, offline & social networks) on brand lift studies, viewability, and mobile/location research.
• Clients: beer & mattress

US

• Develop econometric models to quantify marketing and pricing strategies for large CPG and Fortune 500 companies:
• Marketing Mix Models: evaluate marketing ROI/effectiveness across different channels, identify key sales drivers, and propose a budget optimized for the maximum revenue/profit
• Pricing Models: estimate sales response to changes in price; and make recommendation for product pricing strategy as a result
• Market Basket Analysis: analyze how product bundling works, and simplify product offerings while maintaining similar levels of revenue/profit
• Clients: beauty, CPG canned vegetables and fruits, pet food;
• Data sets: UPC and grocery stores' scanner data (Nielsen/IRI), coupon distribution and redemption (Catalina, Valassis), media flowcharts and ratings (Omniture, Nielsen ratings for TV);

Chicago, Illinois, US

• Manage sales forecasts for an international fast-food chain: produce daily predictions for more than 200 menu items at approximately 600 restaurant locations in the US
• Analysis done in SAS/SQL

New York, NY, US

• Analyze and estimate the monetary impact of disputed economic actions in lawsuits, such as monopoly, anti-competitive pricing practice, and patent infringement;
• Industries covered: pharmaceuticals, semiconductors, fishing, medical devices, computer software and hardware, retailing, beer, cereals, paperboard, and graphite and carbon products
• Biggest case: Bard awarded $185MM from Gore on stent and vascular grafts infringement
• Code written in: Stata, Excel

Master Of Science (Ms), Managerial Economics And Decision Science

Bachelor Of Arts (Ba), Economics (Major), Applied Math (Minor)