Tam Le Email and Phone Number
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Business Analytics Leader with 15+ years of experience in scaling analytics functions for big-tech and pre-IPO companies, driving strategic initiatives, and enhancing data-driven decision-making across cross-functional teams. Proven track record in delivering impactful insights in B2B SaaS and customer-facing industries, including Asana, Google, and Adobe. Expertise spans from 0-1 product development to scaling robust analytics infrastructures.Adept at aligning business strategy with analytics initiatives, driving operational efficiency, and leading teams toward innovation and data-driven decision-making.Led multiple entrepreneurial ventures, developing and scaling innovative products across education, AI, and technology sectors. Successfully executed go-to-market strategies, led cross-functional teams, and delivered measurable business growth.● 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Created centralized analytics functions, unifying reporting frameworks, enhancing data accuracy, and driving cross-departmental alignment.● 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Influenced strategic investments and restructuring through executive briefings on KPIs and performance metrics, driving corrective actions.● 𝐒𝐚𝐥𝐞𝐬 𝐄𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭: Supported Google’s multi-billion-dollar DoubleClick business with insights that shaped go-to-market strategies for 200+ sales professionals, driving major wins and customer retention.● 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐢𝐞𝐬: Pioneered adoption of technologies like LLM/GenAI, automating data extraction and creating real-time business insight tools, positioning organizations at the forefront of AI-driven operations.● 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐒𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲: Contributed to the rapid growth of Healthline, supporting 50% YoY traffic increase, and implemented strategies at Turing that drove growth and profitability.● 𝐂𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Led teams across Marketing, Product, and Finance, streamlining processes and promoting a data-driven culture.Active in the global tech community, speaking at conferences like SXSW, mentoring at events such as the Hajj Hackathon, and contributing to publications like Chatbots Magazine. Also support startups in Southeast Asia, including the Sumi AI chatbot project, and run a Vietnamese music YouTube channel with 70K+ subscribers and 30M+ views (youtube.com/@tinywrist - give it a listen!)
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Founder, Ai And Data Partner, Head Of Us OperationsTbrain.AiSan Francisco, Ca, Us -
Founding Ai & Data Partner, Head Of Us OperationsTbrain.Ai Aug 2024 - PresentTbrain is an agency focused on delivering high-quality, cost-effective data labeling and training services for AI. Leveraging a team of skilled, on-site professionals offshore and a U.S. office to support client communication, we specialize in providing data solutions across coding, data science, mathematics, finance, and more—all with consistent quality and security at an affordable price. -
Board Member, Fractional Gtm Data Head / CmoCyobot Aug 2024 - Present -
Advisory Board MemberModal Sep 2022 - PresentSan Francisco, California, Us -
Head Of Business AnalyticsTuring Dec 2022 - Jul 2024Palo Alto, California, UsReported directly to the CFO and part of the Senior Leadership group. Tasked with establishing a centralized analytics function to align cross-functional teams on key metrics, drive strategic initiatives, and improve operational efficiency. Created a unified reporting framework to standardize definitions for key metrics such as revenue and developer matches across departments, resolving misalignment and inconsistent data reporting.- Established a centralized analytics function and created a unified reporting framework, standardizing key metrics across departments.- Automated financial reporting, reducing processing time from weeks to hours and enhancing decision-making for a multi-million-dollar business.- Influenced strategic investments and restructuring through weekly executive briefings- Reduced spending on data visualization tools by 50% while improving data accuracy and reducing dashboard load times.- Implemented company-wide data literacy training, improving data accessibility.- Adopted GenAI for data discovery and contract analysis, enhancing operational efficiency. -
Head Of Business AnalyticsAsana Dec 2020 - Nov 2022San Francisco, California, UsI lead the Business Analytics pillar of the Strategic Business and Operations department (reporting up to the COO.) We are responsible for:• Analytical framework & execution of key performance metrics reporting (QBR, MBR, weekly performance, etc.) (visualization in Looker/Tableau, data pipeline planning in Snowflake/Redshift)• Strategic insights which help the company set goals and and 2-5 years' roadmap such as monitoring and designing metrics to track our growth and market penetration rate, analysis of our top customers.• Alignment of cross functional data leadership on such topics as tooling and data infrastructure, data governance, enabling the Data & Analytics org to scale effectively. Example: the team developed a forecasting and metrics drilldown tool to help analysts work faster and more efficiently. -
Director Of Business Intelligence / Director Of AnalyticsHealthline Media Aug 2018 - Dec 2020New York, Ny, UsI lead Data & Analytics for one of the biggest health media networks in the world!! In 2020, we became Comscore's No 1 health media property (and a Top 50 site), with 90M monthly active users.Our Business Intelligence team supports a full spectrum of business needs, from Sales, Product, to Marketing. We work closely with Engineering to build stable data pipelines (Google Cloud / BigQuery), create impactful dashboads (Tableau / Data Studio / SQL), and deliver actionable insights (predictive analytics in R/ Python / Colab). We are strategic thought partners and hands-on operators, assisting from product ideation to verification (AB testing), from site tracking (Google Analytics) to user journey analysis, from proposal management (Salesforce) to ads delivery (Google Ad Manager). Our analytics expertise has led to new and exciting product ideas for web, apps & video. -
Managing EditorVietnambot Jan 2017 - Apr 2020Community for developers and brands to work on Chatbots, AI, NLP, Alexa/Google Home/Messenger/Slack/Telegram/Discord/Kik/Skype - We provide insights and education for the Vietnamese market, please check us out at www.vietnambot.com
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Startup Success ManagerGoogle Jul 2017 - Jul 2018Mountain View, Ca, UsManage startup relationship with Google & mentors during Launchpad program; typical startups come from Southeast Asia (Thailand, Indonesia, Vietnam), many have earned 2x more money after the program -
Sales Operations AnalyticsGoogle Oct 2016 - Jul 2018Mountain View, Ca, Us• Partner with global and regional Sales leadership to define go-to-market strategies, such as client segmentation for a new feature launch, or customer success team structure to achieve efficiency results• Propose & implement Sales metrics, develop data infrastructure and tools to support a large sales organization with more than 200 people driving billion dollar business, growing at 100% YoY• Google products covered: DoubleClick Bid Manager (DBM), DoubleClick Campaign Manager (DCM), analyses built with internal Google tools, R, Data Studio and BigQuery -
Programmatic Insights LeadGoogle Oct 2015 - Sep 2016Mountain View, Ca, UsCreate analytical insights to empower brands using programmatic marketing -
WriterChatbots Magazine Sep 2016 - 2017
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Expert In Residence, AnalyticsGeneral Assembly Jul 2015 - Mar 2016New York, Ny, UsSupport students taking Analytics class in San Francisco campus; Hold office hours and provide guidance with various tools (Excel, SQL, Tableau) [this is a part-time commitment] -
Head Of Client Delivery, Marketing Mix (Mmx) - Analytics Product For Budget OptimizationAdobe Nov 2014 - Sep 2015San Jose, Ca, UsLead all client relationships for MMX, a pre-launched app belonging to Adobe Marketing Cloud, to optimize marketing budget, resulting in 100% early access program retention rate:• Help clients ingest data into our tool, and set up marketing plans and KPI's;• Make recommendations for media allocation and overall advertising strategies;• Work closely with Product team on roadmap and product prioritization;• Manage internal timeline and deliverables across a distributed team of engineers and analysts in different locations (S.F./Salt Lake City/London/Mumbai);• Side project: evaluating programmatic algorithms on Adobe Media Optimizer tool for Search and Display. -
Adjunct Faculty MemberUniversity Of St. Francis Jul 2014 - Jul 2015Joliet, Illinois, UsTeach "Introduction to Data Mining" MBA640Z for the online MBA program:• 10 week course covering the basics of understanding statistics and how to run statistical models. We use "An Introduction to Statistical Learning" as the textbook, and cover linear regression, decision trees, and validation methods with sample code in R• Students carry out actual projects to solve real-life work problems -
Director, AnalyticsInitiative May 2013 - Sep 2014New York, Ny, UsLead an analytical team to support 30+ media planners and operators, managing a $400MM+ annual advertising budget: • Implement in-house marketing mix models to evaluate campaign effectiveness, ROI’s, and what-if scenarios;• Identify key audience to target and media buy opportunities via behavioral panel data;• Automate campaign reporting and media planning tools;• Partner with various vendors (TV, display, offline & social networks) on brand lift studies, viewability, and mobile/location research.• Clients: beer & mattress• Analysis done in Excel VBA, SQL, Tableau, R, and SAS macros• Manage a team of one manager and three analysts -
Senior Analytics ConsultantNielsen Marketing Analytics Oct 2010 - May 2013UsDevelop econometric models to quantify marketing and pricing strategies for large CPG and Fortune 500 companies:• Marketing Mix Models: evaluate marketing ROI/effectiveness across different channels, identify key sales drivers, and propose a budget optimized for the maximum revenue/profit• Pricing Models: estimate sales response to changes in price; and make recommendation for product pricing strategy as a result• Market Basket Analysis: analyze how product bundling works, and simplify product offerings while maintaining similar levels of revenue/profit• Clients: beauty, CPG canned vegetables and fruits, pet food; • Data sets: UPC and grocery stores' scanner data (Nielsen/IRI), coupon distribution and redemption (Catalina, Valassis), media flowcharts and ratings (Omniture, Nielsen ratings for TV);• Analysis done in SAS/SQL/VBA/R• Promoted to Senior Consultant -
Demand Planning AnalystHavi Global Solutions Mar 2010 - Oct 2010Chicago, Illinois, Us• Manage sales forecasts for an international fast-food chain: produce daily predictions for more than 200 menu items at approximately 600 restaurant locations in the US• Analysis done in SAS/SQL -
Associate AnalystNera Economic Consulting Jul 2006 - Jul 2008New York, Ny, Us• Analyze and estimate the monetary impact of disputed economic actions in lawsuits, such as monopoly, anti-competitive pricing practice, and patent infringement; • Industries covered: pharmaceuticals, semiconductors, fishing, medical devices, computer software and hardware, retailing, beer, cereals, paperboard, and graphite and carbon products• Biggest case: Bard awarded $185MM from Gore on stent and vascular grafts infringement• Code written in: Stata, Excel
Tam Le Skills
Tam Le Education Details
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Northwestern University - Kellogg School Of ManagementManagerial Economics And Decision Science -
Smith CollegeApplied Math (Minor)
Frequently Asked Questions about Tam Le
What company does Tam Le work for?
Tam Le works for Tbrain.ai
What is Tam Le's role at the current company?
Tam Le's current role is Founder, AI and Data Partner, Head of US Operations.
What is Tam Le's email address?
Tam Le's email address is ta****@****ana.com
What is Tam Le's direct phone number?
Tam Le's direct phone number is +151044*****
What schools did Tam Le attend?
Tam Le attended Northwestern University - Kellogg School Of Management, Smith College.
What are some of Tam Le's interests?
Tam Le has interest in Poverty Alleviation, Science And Technology, Children, Education.
What skills is Tam Le known for?
Tam Le has skills like Analytics, Statistical Modeling, Data Analysis, Data Mining, Econometrics, Sas, Marketing Strategy, Analysis, Sql, Marketing Mix Modeling, Machine Learning, Statistics.
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