Alexa L. Email and Phone Number

My personal design business creating and selling 250+ greeting cards, home decor, event signage, and logos for corporate and personal use. I bring people's passions and ideas to life through custom creative solutions in Procreate for iPad, Adobe Creative Suite, and physical materials. I also define product positioning by managing Instagram and Etsy accounts, SEO, and customer service.

Client-Facing Responsibilities:- Developed digital media strategies with social media, branded content, video, and display ads to align CNN offerings to campaign briefs for Auto, Entertainment, Tech, and Finance clients including Lexus, Amazon, Disney, and QuickBooks.- Created sales and marketing collateral to educate clients on new digital ad products, culturally-relevant editorial opportunities, and audience targeting capabilities using PowerPoint and Adobe Creative Suite.Internal Responsibilities- Worked cross functionally across Marketing, Product, Audience, Pricing, Research, and Sales teams - Developed and implemented a new tracker for sponsorship opportunities to more efficiently track packages and drive revenue- Created one pagers and presentations for internal training purposesClient included: Amazon, Hulu, Netflix, Disney, Lexus, Acura, Kaiser Permanente, Hawaii Tourism, Japan National Tourism, ServiceNow

Developed creative and data-driven cross-platform media strategies across integrated agency teams to win new business by creating sales collateral and pitch deliverables, analyzing consumer insights research, and managing RFPs from start to finish.Clients included: GNC, Kao Brands Company, Big Lots, VTech Electronics North America, BMW Manufacturing, Bloomin' Brands, Smoothie King

Managed new business pursuits across different teams by establishing team accountability and responding to clients’ Requests for Proposals. Streamlined the RFP process by aggregating historical content in Excel and reducing RFP completion time by 33%.Clients included: Sargento Foods, Robert Bosch Tool Corporation, Ashley HomeStore, Dremel, Under Armour, Southwest Airlines, E&J Gallo

Developed positioning, messaging, and strategy for a data-driven content marketing product. Partnered with sales to acquire new accounts by understand client needs, analyzing industry trends and consumer data, creating sales collateral, and demoing products for Fortune 500 companies.

Managed and optimized social media accounts and influencer marketing campaigns based on daily Pinterest and Google analytics data. Orchestrated high-quality, successful influencer content creation, driving increases in brand awareness, website traffic, and revenue for brands such as Jack Link’s, TOMS, Hershey’s, and Mars.

Performed day-to-day account management responsibilities, including status reports, estimates, purchase orders, and schedules. Led Time Warner Cable account and managed a diverse team of clients, print vendors, and designers to produce content for web and print.Clients: Time Warner Cable, Syracuse University College of Visual and Performing Arts, Hatteras Funds, Hudson Heritage Federal Credit Union

Assisted patrons of the Multimedia Project Studio in conceptualizing and creating their digital projects, providing technical support and training on Adobe programs.

Designed posters, T-shirts and logos that serve as key branding and advertising for student-run organizations at Duke University and the University of North Carolina at Chapel Hill.Won a university-wide design contest to celebrate Coach Krzyzewski’s 903rd NCAA win by constructing Coach K’s face using the numbers 1 – 903.

Supported the sales team by creating marketing collateral, designing new brochures, maintaining marketing messaging, and organizing digital assets to improve internal efficiency.

Ingested and catalogued digital assets and researched and managed font and asset libraries to enhance internal and external productivity.

Facilitated access to and researched historic advertisements by identifying and organizing collections.