Lewis Pullen

Lewis Pullen Email and Phone Number

Partner & CMO, The Bridge International. Marketing & BD subject matter expert Airline, Tourism, Sports & Ent, Media, Property, FMCG, Insurance & Financial Services experience across Australia, New Zealand, UK & Europe @ The Bridge International
australia
Lewis Pullen's Location
Sydney, New South Wales, Australia, Australia
Lewis Pullen's Contact Details

Lewis Pullen personal email

n/a
About Lewis Pullen

CMO/Marketing Director experienced across all marketing disciplines, managing iconic brands and leading transformation across lean and large teams in a wide range of industries and markets. I have worked extensively across airlines, (British Airways, Air New Zealand, Qantas), travel and tourism, advertising, loyalty programmes, sport and entertainment, media services (film, TV and TVC production and post production) and Financial Services (Insurance). International experience includes working in the UK, Europe, Middle East, Asia, New Zealand and Australia. Recognised by CMO Magazine Australia in the top 50 most innovative and effective marketers in 2015 and 2017 (www.cmo.com.au/cmo50). Passionate about creating, evolving and managing great contemporary, sustainable and purpose led brands through a customer and mobile/digital first strategy, informed by data insights and analytics. Highly motivated to retain and acquire customers, improving their emotional engagement with the brand by developing great experiences, creative content and communication work. Lead cross function teams and partners to improve the customers online/digital and offline customer experience at every touch point, working towards a high level of personalisation. Enjoy leveraging marketing technology to enable brand and customer growth.Not afraid to work at pace, test and learn and iterate to optimise brand performance and ROI.

Lewis Pullen's Current Company Details
The Bridge International

The Bridge International

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Partner & CMO, The Bridge International. Marketing & BD subject matter expert Airline, Tourism, Sports & Ent, Media, Property, FMCG, Insurance & Financial Services experience across Australia, New Zealand, UK & Europe
australia
Website:
thebridgeinternational.com.au
Employees:
6
Lewis Pullen Work Experience Details
  • The Bridge International
    Partner And Cmo
    The Bridge International Jul 2022 - Present
    Australia
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  • The Bridge International
    Principle Consultant And Contracting Cmo
    The Bridge International May 2018 - Nov 2022
    Sydney, Australia
    The Bridge International is a non-traditional management consulting Team operating in Australia and internationally, with deep client side experience within the financial services and other industries.We pride ourselves on being practitioners; experienced executives that have worked successfully in business, rather than career consultants.We have built a fairer, value model of advisory services that offers better outcome at a lower cost for our clients. We achieve this by fast tracked discovery, insights, strategy and problem solving as well as helping execute pragmatic solutions that drive real value.We believe in ‘progress not perfection’ and our Triple Play philosophy ensures that you always get the whole picture – culture, customer and commercials. Our services span strategic advisory services, customer and operations, commercial, culture & risk and program delivery.We believe in ‘progress not perfection’ and our Triple Play philosophy ensures that you always get the whole picture – culture, customer and commercials. Our services span strategic advisory services, customer and operations, commercial, culture & risk and program delivery.I am their subject matter expert in brand, marketing, sales, digital and customer experience. Currently consulting into a number of corporate, start up and agency clients in financial services, property, technology, health and media services.
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  • Mindskiller
    Executive Producer Mindskiller
    Mindskiller Sep 2019 - Present
    Sydney, New South Wales, Australia
    Working with the Founder and team on this new mental health digital platform and service, since its inception. Offers specialist grade elearning for help seekers and help providers. Provides risk management solutions for all organisations for WH&S mental health compliance.
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  • Iag
    Marketing Director, Iag Satellite
    Iag May 2016 - Jan 2018
    Sydney, Australia
    Reporting to the CEO, launched the internal 'Satellite' division for IAG, introducing a new culture and marketing model for IAG and transforming the performance of the challenger retail portfolio of brands, Coles Insurance (white label), SGIO, SGIC and IAL. The marketing and customer experience work on SGIO and SGIC was recognised in the CMO awards for 2017 (www.cmo.com.au/cmo50)IAG Satellite is a independent division of IAG based in new contemporary offices in the tech quarter of Pyrmont that has been created to support the IAG Group tackle new entrants and disruption in the general insurance market. It is a new platform to test and learn at scale, through managing the challenger brand portfolio.
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  • National Rugby League
    Head Of Marketing, Digital And Content
    National Rugby League Oct 2013 - Apr 2016
    Sydney, Australia
    Head of marketing, digital and content for the NRL, reporting to the CEO and a member of Exco. Over three seasons, led the marketing transformation of the NRL, increasing attendance at matches (up 10%), membership of clubs (from 200K to 300K) and developed a new digital media platform/capability to distribute content direct to the fans ($7.5m investment secured from the NRL Commission). Enhanced nrl.com. playnrl.com and internally developed a new NRL Nines digital ecosystem. Built NRL’s social media footprint, peaking at over 8.5 million unique fans for the Origin series. A key member of the team that increased digital media rights by 100%, whilst taking back control of key digital assets from Telstra.
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  • Qantas
    Executive Manager, Marketing
    Qantas Jan 2010 - Jul 2013
    Sydney, Australia
    Reporting to the CEO Qantas International. Member of Airline Loyalty Progamme leadership team.Led the transformation of the central marketing team with a focus on improving the online and offline customer experience. Reduced marketing spend by 22% over three years with NPS increasing 22 points over the period. Relaunched the product & service proposition and Qantas Uniform ($100m project). Introduced a new global agency partner model to deliver highly creative work, recognised by the global and local industry for its effectiveness e.g. Cannes Gold Lion 2012, Olympic Committee ‘inspiration award’ 2013.
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  • Omnilab Media
    Executive Director And Gm Media Services
    Omnilab Media Sep 2005 - Dec 2009
    Sydney
    Reporting to the MD and responsible for group strategy, marketing and sales across Omnilab's 12 media businesses. Member of Advisory BoardI learnt about the Film and TV investment and production/post production business in this dynamic privately owned, family company. Gave me experience of working on the agency side, leading highly creative craft teams, enabled by digital technology. This role gave me some unique experience and expertise back on the client side in marketing.
  • Telecorp
    General Manager, Global Corporate Services
    Telecorp Oct 2002 - Aug 2005
    Sydney
    Reporting to the Group CEO and responsible for the GCS business unit, a reseller of telecommunication products to wholesale and retail customers.Telecorp acquired Alpha Telecom in July 2004, a start up that three of us founded in 2002. This was my first major start up experience, which I refer to as my second MBA. The first MBA was through Lancaster University, but there is nothing like the learnings from building your own business.
  • Air New Zealand
    Vice President, Marketing
    Air New Zealand 1995 - 2002
    Sydney, Auckland, Antwerp, Melbourne
    I joined Air New Zealand in Sydney, progressing from Regional Marketing Manager to Head of Marketing of the International Airline in Auckland to Regional Manager, Europe in Antwerp to VP Marketing In Melbourne.It was fantastic working for an iconic, innovative brand that punched above its weight and connected so emotionally with its core customers. The culture allowed me to be highly creative in communication and customer experience development.
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  • British Airways
    Brand Manager And Marketing Manager, Executive Club Loyalty Programme.
    British Airways 1987 - 1994
    Uk, Europe, Usa And Australia
    I was very fortunate to learn my marketing trade at British Airways during their transformation period that led to them becoming the 'Worlds Favourite Airline'. I started in the direct/relationship marketing/loyalty area, supporting the set up of frequent flyer programmes in the UK and overseas. This was the start of major investment in CRM and 1:1 marketing. I then moved into brands management, as part of a team largely recruited from FMCG companies in the UK. I was privileged to work on some of the best airline creative ever made, the highlight being the Global Face TVC. BA was the first airline to fully embrace the brands management and customer first approach in this category.
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Lewis Pullen Skills

Marketing Strategy Strategy Integrated Marketing Marketing Management Marketing Communications Direct Marketing Market Research Business Strategy Online Advertising Customer Insight Online Marketing Loyalty Programs Segmentation Analytics Airlines Brand Loyalty Project Management Strategic Partnerships Telecommunications B2b Marketing Advertising Content Marketing Content Management Sales Management Salesforce.com International Sales Cost Management Digital Strategy Content Strategy Crm Sports Marketing Sports Management Customer Experience Customer Engagement Marketing

Lewis Pullen Education Details

Frequently Asked Questions about Lewis Pullen

What company does Lewis Pullen work for?

Lewis Pullen works for The Bridge International

What is Lewis Pullen's role at the current company?

Lewis Pullen's current role is Partner & CMO, The Bridge International. Marketing & BD subject matter expert Airline, Tourism, Sports & Ent, Media, Property, FMCG, Insurance & Financial Services experience across Australia, New Zealand, UK & Europe.

What is Lewis Pullen's email address?

Lewis Pullen's email address is le****@****.com.au

What is Lewis Pullen's direct phone number?

Lewis Pullen's direct phone number is +614085*****

What schools did Lewis Pullen attend?

Lewis Pullen attended Australian Institute Of Company Directors, Lancaster University Business School, Nottingham University, Lancaster University.

What are some of Lewis Pullen's interests?

Lewis Pullen has interest in Skiing, Tennis And Squashwatching Sport Live, Tennis And Squash, Piano And Reading, Watching Sport Live, Piano And Reading Skiing, Windsurfing, Playing Guitar, Piano And Readingskiing, Spending Time With The Family.

What skills is Lewis Pullen known for?

Lewis Pullen has skills like Marketing Strategy, Strategy, Integrated Marketing, Marketing Management, Marketing Communications, Direct Marketing, Market Research, Business Strategy, Online Advertising, Customer Insight, Online Marketing, Loyalty Programs.

Who are Lewis Pullen's colleagues?

Lewis Pullen's colleagues are Stuart Brown, Holly Jonas, Ian Edgell, Hayden Blaskett, Mitisha Paleja, Dale Clifford, Graeme Browne.

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