Lexie Barton Email & Phone Number

Oxford, England, United Kingdom

Using my knowledge of Japan to liaise with clients, agents, and tour operators to create bespoke luxury itineraries for travellers to Japan.

London, England, United Kingdom

Collaborated with the full ecommerce team to create daily emails to the Europe database across UK, France, Germany, Spain, Italy, Sweden, and Denmark. Created automated campaigns to increase passive revenue. Managed the push for the Uniqlo App. Conducted weekly analysis for app results and created weekly actions from this to meet targets.

Cumbria

Promoted and developed the online presence of one of the biggest providers of private parks, luxury accommodation, and popular family attractions in the Lake District and surrounds.• Revitalised guest communication by implementing a new CRM software, refocusing mailshots, and leveraging automations and testing resulting in a 900% ROI in 1 year• Coordinated the creation of 10 new websites (Wordpress), oversaw ongoing maintenance to increase web traffic and CTR significantly• Curated internationally viewed written and visual content to briefs or worked with copywriters, photographers, and videographers • Trained and mentored a small team of 3• Managed social media channels for 10 brands (inc. content creation, campaign design, and analysis) to boost brand engagement significantly• Analyzed performance data for forecasting and optimisation purposes consistently surpassing KPIs• Coordinated events such anniversary celebrations and exhibitions, and represented the brand including generating social content throughout

United Kingdom

Using experience from my MSc International Marketing degree, I started up a project to build a brand and establish a marketing campaign using everything I had learnt. After establishing a brand image and presence across social media, we have now developed a coherent product range and begun to diversify the markets we serve. Main responsibilities include:• Brand Management• Social media coordination across multiple platforms (Facebook, Instagram, Twitter, Pinterest)• Product and social media photography and editing using the Adobe suite

Cumbria

In 2020 I became part of the Futures Forum within the CLEP. The role involved sitting on the board with a group of 16 fellows aged between 18-35 years old to help see and shape the future of Cumbria. Regular discussions took place surrounding issues affecting Cumbria with the opportunity to listen and ask questions to guest speakers and esteemed industry professionals. I joined the environmental team to spearhead discussions regarding the future of nuclear power in Cumbria whilst investigating and promoting the viability of alternative renewable energy sources such as the proposed tidal barrage across Morecambe Bay.

Newcastle Upon Tyne, United Kingdom

Initiated and analysed multiple successful marketing campaigns for clients across various sectors to short deadlines. Tasks during my placement included:• Built websites using Wordpress, optimised content to enhance CPR, and assisted with the generation of new content• Managed a client's account independently, corresponding regularly to assess progress and convey• Planned and produced email campaigns with MailChimp• Generated visual content using a DSLR and Adobe Photoshop and Lightroom• Examined markets for competitors, forecasted trends, A/B tested theories and reported the results• Revitalised brand logos and created content in Canva• Planned and implemented social calendars for social media channel communications, achieved increased engagement

Newcastle Upon Tyne, United Kingdom

• Analysed current trends to identify new potential clients• Devised written content for blogs and social media channels• Coordinated the creation of visual content and infographics• Compiled competitors, tracked their comparative performance, and reported findings• Reorganised existing blogs as part of an ongoing website migration

Master Of Science - Ms, International Marketing, Distinction

The course focuses on a diverse range of topics within marketing such as Brand Management, Marketing Communications, Ethics, Market.

Japanese

After studying alongside my job back in England for two years, I decided to begin studying Japanese full-time for a year in Japan in order.

Bsc, Psychology, First Class

My BPS accredited degree lasted 3 years, where the basics of psychology were developed. In my last year of study I chose to focus.