Leyli Norouz-Knutsen Email & Phone Number

Greater Los Angeles Area

As Managing Director of the Breathe Institute I lead practice development with a mission to curate a truly patient-centered environment. Providers at The Breathe Institute combine their collective expertise with a multidisciplinary approach to address all conditions related to sleep disordered breathing.OUR TREATMENT MODALITIES:Human AirwaysSnoring and Sleep ApneaTonsils and Adenoids​Sleep Disordered Breathing/Mouth BreathingOrofacial HabitsTongue-ties/Lip-tiesTemporomandibular Joint Disorder (TMD)​Structures of the Ears, Nose and Throat

• Provide strategic, innovative solutions in organizational advancement for clients.• Sets and leads creative direction that extends across all media for a brand or organization.• Spearhead website development and online marketing techniques. • Forge strategic partnerships with external companies and organizations.• Market client services through customized promotional materials such as flyers, brochures, newsletters, etc.• Assess operational activities and devise strategies to address deficiencies, resulting in improved profitability and operational efficiencies.• Forecast feasibility for new business opportunities; benchmark competitive practices and perform market research.• Manages all entities that are involved in various branding initiatives to create a consistent voice. • Leads teams who manage and monitor customer expectations; reports on these findings to the brand/marketing leads. • Polices the Web in the name of branding/messaging protection.• Manages team communications so that all messages across various media channels are consistent.

Greater Los Angeles Area

• Developed strategic plans for cultivation and solicitation of over 34,000 UCLA Anderson alumni.• Managed Anderson Fund Development Committee, Reunion Class Gift Campaign, direct mail, telemarketing, affiliates, and internet campaigns.• Conducted competitive analysis and benchmarking study of top-ten business schools and utilized findings to build a detailed strategic plan, incorporating operational best practices.• Developed and executed full range marketing plan for promotional materials, collateral packages and website development to increase UCLA Anderson brand awareness.• Recruited and retained over 50 Reunion Committee volunteers, responsible for soliciting over 2000 prospects.• Increased Anderson Fund dollars from $1.307 million to $1.720 million in fiscal year 2006 (31% increase).• Increased MBA alumni participation from 18% to 22% in fiscal year 2006 (17% increase in donors).

Greater San Diego Area

- Planned, Developed and implemented strategic plans of action with objectives, timelines and evaluation for the Annual Fund program that included identification, cultivation, solicitation and stewardship of 90,000 + constituents.- Supervised a staff of 7 Supervisors for the management and retention of 60+ Annual Fund student staff.- Worked in cross-functional teams with the Directors of Development and other departmental directors to ensure coordination with their respective fundraising efforts.- Researched, compiled and outlined proposals written by various staff members looking for creative content for direct mail implementation and e-mail solicitation strategies.- Synthesized the findings from historic data to develop an integrated 3-5 year vision and implementation plan- recommending growth opportunities and potential areas for cost savings.

Encino, Ca

- Assisted in the programming of an online behavior assessment instrument created by Dr. Gale that provides psychologists and behavior specialists a comprehensive summary of student functioning skills and behaviors. - Customized marketing material for this online software through promotional materials such as flyers, brochures; Assisted Dr. Gale with pricing for seminars as well as software usage.- Arranged and facilitated the information gathering process on patients, answered phones, sorted mail, and reorganized data systems and filing structure.- Tracked and organized referrals while maintaining strict confidential records.- Assembled and proofread reports and projects.- Pursued and negotiated strategic partnerships with external organizations.

Operations Manager

- Provided managerial leadership and oversight for The UCLA Fund.- Led a team of 150+ student fundraisers and 12 supervisors that successfully raised over $8 million in 2 years.- Developed effective prospect segmentation, calling strategies and performance projections in an effort to meet established central university goals as well the 12 UCLA professional school fundraising campaigns.- Retrieved statistical data from advance and automated telemarketing systems needed to develop user-friendly reports. - Worked collaboratively with Payroll Coordinator and Administrative Manager on the annual operating budget.- Wrote targeted scripts for various generational calling segments.- Led weekly training seminars for 20+ new employees and reviewed their performance. - Developed motivational games, incentives, and programs for student callers.- Responsible for calling assignments, proper segmentation, pledge production and monitoring of calling staff.- Personally acquired over $1,000,000 in support by soliciting alumni, parents, and friends for the educational.