Built and optimised processes and business architectures/models to prepare Avolution APAC for sustained future growthDefined, executed and scaled APAC strategy and operations and worked with the local, global, and partner teams on GTM, Objectives/KPIs, revenue and profit optimisation, and people developmentStreamlined the SOPs and continuously improved them to achieve maximum understanding, ownership, and efficiencyBuilt and executed the APAC Partner Program across Commercial, Academic, and Technology channels, managed critical partner relationships, and built performance tracking systemsGrew the partner portolio in Australia, Indonesia, Singapore, Malaysia, Vietnam, India, Hong Kong, Taiwan, and KoreaDeveloped, advised, and negotiated contracts for the business on with customers, partners, and staffScoped, hired, and led a multinational cross-functional team of high performing people while managing day to day aspects of the Singapore entity for AvolutionAdvocated for and implemented staff benefits and inclusivity initiatives leading towards alignment with modern and future best practicesParticipated in multiple industry groups including Women in Architecture, Association of Enterprise Architects, and the Open Group

Moved to and lived in Singapore for over a year (during peak COVID) to establish the office, team, and lay foundations for growth with partners.Day to day my key focuses are:- Developing the team in Singapore including hiring, onboarding, upskilling, and retention (3 hires with another 2-3 planned this year)- Management of the Partner Program across commercial, technology, and education entities in APAC (grew partner derived revenue exponentially in 3 years. More expected this year)- Advising the global marketing team of key technical projects and optics, messaging, and activities (launched Digital Summit in 2018 which now has 1200+ attendees and brings together industry experts and leading enterprises).- Co-ordination and direction of critical resources across consulting, legal, and support (redefining the model currently)- Lending a hand to develop sales process documents, legal agreements, compliance and risk management, marketing campaigns, and global harmonisation of standards and practices (and some other stuff).

Building on previous tasks and responsibilities as a Marketing Specialist, I've moved more into the marketing strategy and development of the Avolution brand and ABACUS products. Working with a global team of marketers, developers, managers and sales staff my role spans many facets of communications, creative, digital, brand, and customer experience with emphasis on:- Competitive positioning;- Brand & Product Strategy;- Technical Marketing Analysis;- Consumer & Client Insights;- Product Release Management;- Partner and channel strategy; and - Mentoring junior staff

Transitioning from my role in London, UK to Brisbane, Australia and from a largely sales focused role to a bridging position between marketing and sales support. My day to day tasks focused on assisting sales with integrated marketing communications, frontline and strategic client development, digital marketing, and coordination of reporting, content, and tasks for the marketing team. More specifically I was tasked with:- Working with the Director, Vice President of Product, Region Managers, & Global Marketing Manager to determine & refine the product, pricing & promotion strategy; - Analysing data to optimize processes & technology performance; to conduct research on competitors, with users, customers & the broader market.- Helping the Asia Pacific team exceed Sales goals (142% of target 2017 | 192% of target 2018)- Organising & maintaining marketing collateral & campaigns, ensuring marketing content is easily accessible & up-to-date across internal & external access points & databases.- Collaborating with regional teams across APAC, EMEA & AMER in the execution of global strategies.- Working with local & international third parties, including partners, agencies, consultancies, analyst firms, industry bodies & maintaining professional working relationships.- Supporting the development of promotional activities, marketing channels, high-level meetings & the production of marketing materials for local & international events

Working with a dynamic team of IT professionals, support staff, managers and marketers my role as Business Development Executive was predominately to assist with finding, liaising, and onboarding new customers and clients as well as helping with developing and refining sales led marketing materials and events and communications.A 50,000 ft view of my role includes:* Managing the entire sales cycle from MQL, to SQL, to Legal, Purchase, Deployment & On-boarding.* Utilising commercial acumen to identify & address risks as part of the tender process & post-sale project implementation.* Delivering support to a wide range of clients across multiple verticals, countries & regions.* Coordinating & assisting on special projects across marketing, product, and communications.

Connecting capability with opportunity to generate value.

Future Generation Enterprise Architecture (FGEA) CoP is based at the DigiSAS Lab, School of Computer Science, University of Technology Sydney(UTS). It provides a platform to EA practitioners, researchers and thought leaders from government, higher education and industry to exchange innovative ideas and best practices for architecting intelligent data and digital government & higher education ecosystems.

Tokens Solutions is a digital development agency providing web, app and other digital solutions for startups and small business. While part of the TSA team I assisted with management functions, system and business administration, sales, web development, client strategy and partner relations across Australia, United Kingdom, India and the Philippines.

After working and studying full-time I decided to do some extensive travel, leaving Australia and visiting: Singapore, United Arab Emirates, United Kingdom, Germany, Austria, Italy, Monaco, France, Switzerland, Liechtenstein and then returning to London to live permanently, work full time and travel more. Other countries I visited while living in London include Scotland, Wales, Ireland, Spain, The Netherlands, and Morocco.

Videopro, a Q400 private company, is a world-class, award-winning provider of communication and technology solutions; integrating audio and video products, and services, to meet the needs of our customers. As Account Coordinator I oversaw the management of box sales and administration of small projects including logistics, financial auditing, internal and external customer service, and supplier liaison. We’ve worked with small business, government, education organisations, and leading corporations including: Anglican Church Grammar School (Churchie), Queensland Health, Bond University, & Boeing Defence. This included:- Working with brand partners to fulfil just-in-time orders- Consolidating goods from multiple suppliers and shipping them to customers- Building on new consignment and house label models where we held stock from a growing number of brands- Creating a seamless returns process- Sourcing supplies and managing relationships with internal and external teams and delivery partners

The one26 Group is a small network of financial companies that seek to improve the quality of life for it’s customers through financial planning, management and coaching, across personal lending, superannuation, mortgage broking and other financial products. Working for one26 Financial Services, Financial Hub, MySuperDIY, Mortgage Brokers Alliance & MartialPeter.com, I was tasked with the full marketing management, analysis, strategy, and implementation for each brand. With a wide variety of skills I assisted in creating plans and assets across print, email, social, trade, web, and audio video products which are still used today (July 2015).Key Achievements: - 2014 Home Buyer & Property Investor Promotional Stand for one26 FSG & MySuper DIY- Full development and deployment of the website and assets of MartialPeter.com

Videopro, a Q400 private company, is a world-class, award-winning provider of communication and technology solutions; integrating audio and video products, and services, to meet the needs of our customers. As a team leader and sales professional, I worked closely with management, sales staff, marketing and internal and external stakeholders and customers, to deliver first class solutions with world class brands. Integrating technology in both client’s work flows and their home’s using audio, visual, communications and information technology systems, I provided complete solutions that were intimately understood by the end users upon deployment. I was officially promoted to Assistant Store Manager in early 2014.Key Achievements:- In-store category management of the Apple brand and complementary products- Rationalised the inventory system and processes for stock control- In-store mini campaign for inRent & Videopro partnership

At Aida, we believe that being successful in business is all about making your own opportunities. And that’s the philosophy which underlines the success of our sales services. As a promoter and team leader, I worked with organisations on the front line to deliver information and convert prospects into profits. During my time with Aida I worked with Energy Australia, One Door Property & Tech2Home on critical campaigns including home energy, investment strategies and environmental sustainability.