Amy (Min) Liao Email & Phone Number

Seattle, Wa, Us

Redmond, Washington, United States

My new role focuses on driving storefront growth for the Microsoft commercial marketplace. This includes identifying, developing, and leading several commercial customer marketing initiatives to create new monetization opportunities and amplify the marketplace business.

The Monetization Product org at TikTok focuses on building a global marketing platform that fuels growth for businesses of all sizes. This role connects to that vision by focusing on small businesses, which is a key priority of TikTok monetization. I lead the SMB Core Ads product strategy&marketing team to drive a broad set of efforts including influencing product strategy, leading product go-to-market, and identifying both short term and long term product opportunities.

Greater Seattle Area

95% of Microsoft commercial revenue is driven by its partners. Microsoft offers marketing benefits at scale to its commercial cloud partners in more than 174 countries and 12 languages. The marketing benefits help partners achieve three key outcomes: accelerate time to market, drive demand, and grow their business. The vision is to activate the world's largest partner ecosystem to market Microsoft cloud technology. As a program lead, my mission was to digitally transform how partners go to market with Microsoft through innovative marketing technology. I led a team to build and launch a Partner Go-To-Market Toolbox for 300 thousand partners; this is a centralized marketing platform that partners can use for marketing plan generation and self-serve co-branded content creation. It allows for automation, scalability, and brand governance.I won multiple individual & team awards at Microsoft for driving innovation and setting new industry standards.

Greater Seattle Area

Analyzed the effectiveness of a Go-To-Market Program (demand generation through digital for Azure cloud to accelerate customer acquisition among whitespace accounts) by conducting 20+ interviews and data-driven analysis, developed actionable insights and recommendations to optimize the program.

Facilitated accelerator programs to connect the best tech startups to industry leading corporations.

Beijing City, China

- Developed and implemented marketing strategies for $1.4B business unit of after-sales services in China (world’s largest Mercedes-Benz market since 2015). Responsible for multi-million dollar annual marketing budget.- Received Global Marketing Best Practice award twice (first repeat recipient in six years).- Led cross-functional teams across five departments and external agencies to launch Express Service in 428 dealers nationwide, exceeding adoption targets through three-month project period.- Devised and executed new initiatives to improve overall customer value, achieving a 78% customer retention rate after two years of decline and 17% after-sales revenue growth without a budget increase.

Beijing City, China

Beijing City, China

Beijing City, China

Beijing City, China

Beijing City, China

Master Of Business Administration - Mba

- Leadership: General Management Club President, Kellogg Worldwide Experience and Service Trip leader - Competition: 3rd place in Kellogg.

Mba Exchange Program

Bachelor'S Degree, Advertising

- Excellent Graduate Award; First-Class Scholarship (top 5%) - Part-time at family business: Established an internet portal and search.