Libby Stinson Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

• Manages client strategy/plan for 20+ page monthly mobile, computing and tablet buyer’s guide
• Sole scope owner managing all internal/offshore resources to execute guide from kickoff to completion
• Creates production timelines, coordinates internal/external meetings, attends photo shoots, traffics all time sensitive materials through internal proofing tool, assists with quality control, enforces process, closes.
• Works directly/indirectly with all levels of Best Buy team members to ensure guides are produced and implemented according to scope strategy
• Responsible for knowing guide production status, field all internal/external questions and resolve time sensitive material issues quickly

Greater Minneapolis-St. Paul Area

• Managed time sensitive client strategy/plan for weekly newspaper ad insert and flushed out to agency resource team to execute
• Point of contact for internal resource team fielding client related questions from art directors, production artists, production coordinators, copywriters and proof readers
• Worked directly/indirectly with all levels of Best Buy team members from kick off to press, ensuring ad creative was produced and implemented according to strategy.
• Trafficked all ad creative feedback/approval through internal proofing tool that allowed client/agency communication
• Enforced that all processes created for weekly ad execution were followed by client and internal resources
• Responsible for knowing ad creative status when routing through internal teams and client

• Supported a team of dynamic and demanding account executives pitching client digital media plans
• Delivered high level of customer service through strong communication, executing requests timely and proactively responding to all inquiries appropriately
• Assisted in preparing client proposals for account executives by utilizing either PowerPoint, Word or Excel
• Provided time sensitive tracking reports for active media plans
• Worked with internal departments to resolve quickly campaign issues along with monitor ad performance
• Managed digital campaigns through all phases: planning, insertion order (clearing online and TV inventory), campaign goals, optimization strategies and performance success

• Point person for national sales team, responsible for clearing online and TV ad inventory for 50+ publishers (McGraw Hills, NBC, CBS, Gannett, etc.)
• Worked closely with 10 account managers and publishers to ensure client expectations were met, while answering inquiries and resolving issues quickly
• Executed new advertising orders, processed publishers insertion orders and routed ad creative
• Pulled, analyzed and sent out weekly reports using DART and AMP ensuring goals were met and optimized when necessary
• Served as internal liaison between account managers and operational departments (design and ad traffickers)

Greater Minneapolis-St. Paul Area

• Developed internet sales concepts for national TV sales executives
• Worked directly with station sales staff and management to ensure implementation of sales packages
• Processed sales packages through both design and programming departments while ensuring all details of the campaign were executed successfully
• Provided accurate and timely answers to queries from internal departments and external clients
• Set expectations on delivery and assisted in resolving problems for both production and sales

Greater Minneapolis-St. Paul Area

• Provided support through project management for orders needing to meet specific deadlines
• Coordinated online campaign production requests through the design, programming and scheduling departments
• Ensured that all details of campaigns were executed and launched successfully
• Worked with TV station account executives to collect required campaign elements such as revisions and client approval
• Set expectations on order delivery and assisted in resolving problems for both production and sales

• Senior Account Executive
• Promoted to manage high billing account with increased client interaction
• Attended tradeshows to meet clients and represent the company
• Maintained high level of client satisfaction
• Trained a personal assistant for promotion to account executiveAccount Executive
• Managed client accounts for print yellow page advertisement placement