Lily Chen Email & Phone Number

Culver City, CA, US

Culver City, CA, US

• Lead Global Distribution & Strategic Partnerships deals within Business Development team for largest online anime video streaming platform Crunchyroll with 15M+ subscribers.
• Negotiate deals for first party distribution of Crunchyroll app across telecom, smart TV, and living room devices, as well as a la carte channels on third party platforms.
• Led deal with VIDAA from start to finish for app distribution on Hisense connected TVs, including outreach, negotiation, and
• Built new technical & reporting pipelines while negotiating complex deals with key tech partners like Google to distribute our content on large-scale platforms via add-on channels, resulting in significant contribution.
• Partner with top media & tech companies and lifestyle brands on global campaigns to drive subscriptions and brand awareness/affinity.
• Key Partners & Projects I led include: VIDAA / Hisense Smart TV, McDonald's (Jujutsu Kaisen branded sauce), Duolingo, Twitch, Spotify, 88rising, High Snobiety + Venice Music x Che Lingo

Write, record and produce cinematic pop music with alternative R&B and folk influences. Spotify: http://bit.ly/sheiselsySoundCloud: https://soundcloud.com/sheiselsyContact: elsythemusic@gmail.com Press Features: Apple Music AAPI 'Artists We Love' (2021-2024), Mahogany, POPMUZIK, Ear to the Ground

Oversaw release & growth strategy, touring (booked Ministry of Sound), content/branding and partnerships for artist/DJ Sean Bradford (16M+ streams)Spotify: bit.ly/seanbradfordmusic

Santa Monica, California, US

• Global business development, strategy, & digital partnerships at UMG's corporate HQ
• Assessed growth opportunities to monetize music experiences with new/existing digital partners in emerging tech (i.e. voice, VR): synthesized market/consumer research, evaluated economic potential, and presented.
• Managed global partner KPI & market insights executive reporting, working with analysts to support business strategy using data
• Negotiated licensing deals: led due diligence & communication, modeled deal structures, and set new product category terms
• Built new business pipelines with music-focused startup companies: advised founders on product/market fit, explored a simplified licensing framework, and championed the launch of Capitol360 Innovation Center, a first.
• Streamlined deal flow and interdepartmental communication; designed project management tools to improve internal operations

Co-creator and editor / producer of podcast series (2 full seasons - 16 episodes) focused on telling the real and raw career stories of guests who found the courage to do what they love and love what they do.www.soundcloud.com/bizobapodcast

Berlin, Berlin, DE

• Post-MBA Internship. Led creator research & analytics project investigating creators on SoundCloud.
• Spearheaded creator research project to define creator segment behaviors & align to ongoing content, data, & strategy efforts
• Grew On SoundCloud Premier program, signing and onboarding 20+ new independent artists and building partner dialogue/feedback process

US

• Summer analyst between first and second year of MBA. Owned social analytics reporting for major music video and record releases.
• Built improved performance metrics dashboard to better communicate data-driven insights to label management for marketing spend decisions
• Worked directly with Digital Product Managers, in conjunction with artist management and label marketing teams, to support 20+ digital artist promotion campaigns across platforms Instagram, Facebook, Twitter, Shazam.
• Created and distributed daily social tech blog to keep team up-to-date on social tech & music industry trends that influenced our digital platform strategy

Boston, Massachusetts, US

• Grapevine is a digital platform that connects brands with popular YouTube and Instagram creators to drive sales, signups, and buzz for advocated brand products; reaches 500 million+ users per month.
• Published "The World of YouTube" white paper, featured on Adweek, defining channel growth trends from YouTube Creator survey data
• Co-developed branding and marketing strategies with CEO to create targeted and scalable influencer acquisition plan and enhance user engagement
• Specified Grapevine’s value proposition to better define its strategic direction and brand value in a competitive landscape

GB

Risk Consulting, Corporate Treasury Solutions (Promoted fast track from Advisory Associate in July 2014)Management consultant in risk consulting, focusing on data center recovery, enterprise risk, operational risk management, and corporate Treasury engagements within the retail, financial services, and health care industries. Project scope involved.

Frankfurt Am Main, Hessen, DE

Assessed and monitored credit transactions as part of annual review, collaborated with summer analyst team to structure a private bank client real estate loan, and examined FX and currency risk hedging strategies.

Paris, FR

Summer intern with Maybelline-Garnier Performed competitive due diligence to assess category development for the Garnier hair care brand and provided strategic recommendations for the product promotional plan.

Paris, France, FR

Managed clinical trial budget forecasting project and built efficiency model for new cost benchmark. As part of this process, I updated and streamlined algorithms in financial templates and reported critical formula adjustments to R&D Site Director.

Master Of Business Administration (M.B.A.), Music & Technology, Music Education, Digital Marketing & Analytics, Media

Bachelor Of Science (B.S.), Applied Economics And Management (Finance And Strategy)