Brand And Advertising Strategist (Linkedin)
CurrentDevelop and execute a comprehensive LinkedIn strategy: ◦ Conduct in-depth audience research and competitor analysis to inform brand positioning on LinkedIn. ◦ Develop and implement a content calendar featuring high-quality, engaging content that aligns with brand goals and audience interests. ◦ Stay up-to-date on the latest LinkedIn trends and best practices for both organic and paid content. ◦ Analyze social media data and metrics to measure the success of organic and paid campaigns, identifying areas for improvement and optimization.Foster a vibrant LinkedIn community: ◦ Manage the day-to-day operations of TiER1's LinkedIn page, including drafting copy, scheduling posts, monitoring conversations, and fostering discussions with the audience. ◦ Develop and implement strategies to increase community engagement and brand loyalty.Spearhead TiER1's first LinkedIn advertising strategy: ◦ Collaborate with Creative Strategist, to design, develop, and manage targeted LinkedIn advertising campaigns. ◦ Partner with team members to develop website landing pages aligned with campaign goals. ◦ Assist with defining targeting criteria and campaign goals to maximize campaign reach and impact. ◦ Work with team to draft compelling ad copy and influence the creative direction of advertising assets. ◦ Leverage data insights to inform advertising budget allocation and recommend adjustments to optimize ad spend.
