Lily Wohlner Email & Phone Number

New York, Ny, Us

New York, Ny, Us

- Write, update, and edit up to nine SEO and news stories weekly, pitch trendy and engaging story ideas, and manage the monthly shopping calendar - Increased Style category affiliate revenue (beauty and fashion) by 82% YoY between July 2023 and July 2024 - Call-in samples for shoots, conduct hands-on product testing, manage testing notes and creative assets, and gather expert feedback to deliver detailed insights to our reader- Utilize Looker to track site analytics, including reader purchases, product clicks, YoY growth, and page views- Developed and maintain a best practices document for WH shopping content, which is used by the wider editorial team to guide all commerce articles

Manchester, Gb

- Oversee and execute all shoppable roundups, website copy and product descriptions for Dermstore, SkinStore and LOOKFANTASTIC, ensuring brand voice guidelines are maintained- Optimize SEO and search performance via analytics tools like seoClarity and Google Analytics, increasing article clicks by 10,000+ within one month of employment- Collaborate cross-functionally with buying, e-commerce and marketing teams to align digital media with overall brand mission- Supervise team expenses and create monthly article trackers to organize deadlines and stay up-to-date on page views and revenue

New York, Us

- Pitched, produced, edited and fact-checked up to six top-performing digital news, SEO and Q&A stories per day and six print articles per quarterly issue, reaching an audience of 2.6M+- Interviewed doctors, industry experts and celebrities in the beauty, lifestyle, fashion and entertainment space for long-form write-ups- Maintained PR relationships and attended relevant industry events to create both on-site and social media content for Instagram and TikTok- Managed our 2022 Beauty Awards process from start to finish, from calling in over 1,000 products to supervising our in-book photoshoot- Produced three weekly newsletters and one monthly health & wellness newsletter, reaching 100,000+ subscribers- Directly assisted executive editor, worked closely with senior editors, and managed editorial intern

New York, Us

- Wrote three digital posts per week, ranging from short news hits and awards show recaps to long-form doctor features and data-driven SEO updates- Transcribed expert interviews, researched content for print stories and built digital posts in CMS

Conduct new student tours on campus

New York, Ny, Us

- Used a combination of Photoshop and Campaign Monitor to design and write weekly newsletter emails to a customer file of 100,000+ subscribers- Assisted social media manager with posting, social copy ideation and content creation across Facebook, Instagram and YouTube (Instagram following: 285K, YouTube subscribers: 7.2K)- Worked closely with the graphic design team to create shareable weekly PR highlights, Instagram mockups and slideshows

Brooklyn, New York, Us

- Represented a full range of luxury beauty brands including Meaningful Beauty, Elcie Cosmetics, Hermes Parfums and Eve Lom- Created launch concept for Lipstick Queen’s “Nothing But the Nudes” collection - Worked with a team of four to create a client strategy project which was presented to the executives of the company and obtained positive feedback

Bachelor'S Degree, Communication And Media Studies

Education record

Education record