Lina A. Email & Phone Number

San Francisco, California, US

Chicago, IL, US

Chicago, IL, US

Acquired by Squarespace (March 2021)

San Francisco, CA, US

• Strategized and composed creative briefs for all evergreen and promotional creative assets, based on past performance and new test ideas, while working closely with design teams to provide feedback
• Built and refined reports on Facebook Ads Manager to drive channel optimization and efficiency
• Developed A/B and multivariate tests on creative assets, landing pages, promotions, and incentives for various paid channels to optimize CVR and CTR
• Monitored and analyzed performance across paid channels to identify opportunities for improvement by using pivot tables and VLOOKUP
• Presented key learnings to cross-functional teams to share results and help optimize future campaigns
• Supported end-to-end management of ad marketing campaigns and partnership opportunities for internal and external stakeholders

San Francisco, CA, US

• Developed and deployed over 250 customer-facing emails within a span of 6 months, by overseeing copy, design, calls-to-action, and user experiences via Iterable
• Executed 6 tentpole email marketing campaigns and weekly evergreen sends, resulting in $14 million in loans to unbanked individuals and $2.1 million in donations to Kiva
• Strategized and wrote briefs for marketing content across email, push, mobile, and website
• Ran A/B tests on email and web copy and reported results to leaders to optimize future campaigns
• Streamlined the QA process for email, push, in-app, and web marketing messaging by coordinating with cross-functional stakeholders to ensure campaign accuracy
• Managed all marketing projects in CoSchedule and contributed to marketing strategies

Indianapolis, IN, US

• Communicated with prospective students and guests by providing campus tours, describing various resources, and demonstrating knowledge about all schools within IUPUI
• Collaborated and worked successfully in an environment with over 65 diverse students
• Established and built relationships with prospective students and guests by providing exemplary customer service and personalizing experiences

Indianapolis, Indiana, US

• Increased follower base by 43% across LinkedIn and Twitter by designing and implementing a cohesive branding strategy
• Created content strategy and executed social messaging for various digital platforms via Hootsuite
• Supported the planning and development of promotional strategies with the marketing team

Indianapolis, Indiana, US

• Analyzed and evaluated 50+ vendor applications for a pop-up initiative, in partnership with the Indy Chamber of Commerce, to help small businesses thrive within downtown Indianapolis
• Grew the pop-up initiative by building awareness on socials and developing an online application system, which resulted in a 56% increase in participants
• Generated new content weekly on PATTERN’s websites and social media to engage users using various platforms, such as WordPress and Squarespace

Bachelor Of Science In Business, Marketing And International Studies (High Distinction)

Fashion Design And Production For Well-Being + Contemporary Korean Culture & The Korean Culture Wave