Nate Lester Email & Phone Number

San Francisco, California, Us

Indianapolis, Indiana, Us

Account Based Marketing Senior Manager developing B2B2C enrollment and health and wellness strategies for Anthem's largest clients, including a base total of 50+ accounts. Collaborating with Sales, Account Management, Creative Design, and the Product teams. Serving as a single point of contact to build personalized omni-channel marketing campaigns that lead to healthy outcomes based on data-driven measurable results.• Building and presenting best-in-class marketing campaign strategies to each client. Example: Persuaded one of Anthem's largest clients to implement a full annual campaign that includes monthly digital marketing along with traditional print marketing. The new digital elements will save the client ~$300k in print/mail costs for 2023. • Pilot new marketing campaigns and programs with clients that can be added to Anthem's Account Based Marketing playbook. Partnered with our client during their open enrollment period to build an SMS marketing campaign for Anthem's Sydney mobile app. The objective was to drive app registrations and engagement through a series of text messages. Results: 52% message click rate and 10% app registration rate. • Success leading the development of multi-channel campaigns including email, direct mail, social, SMS, events, and other client internal communications to achieve high level data-driven outcomes. • Defining and measuring success based on data analytics for each marketing campaign. Using Anthem's analytics platform to quantify campaign results and assure continuous improvement.

Enon, Oh, Us

Managed all aspects of Digital Marketing for Speedway, including web and mobile, email, SMS, Pump TV, and digital menu boards. Own the vendor relationships with Oracle, GSTV, Adflow, Magnetic Mobile, and Lister Digital including all new and renegotiated contracts. Recognized for driving transformational change for Speedway’s digital marketing and Speedy Rewards program.• Implemented a new SMS marketing program using Oracle Responsys technology that increased new Speedy Rewards members by one million in less than a year.• Transformed the email marketing channel and nearly doubled customer engagement from the prior year through process upgrades, increased frequency, reporting, and improved database segmentation using Oracle technology• Managed web and mobile content, responsible for managing the vendor relationship with Magnetic Mobile to facilitate new upgrades to the Speedway website and mobile app. Maintained a 4.7 star rating in the App Store and Google Play• Own all in-store digital content along with the vendor relationships, including revenue reporting and brand advertising relationships (i.e. Frito-Lay, PepsiCo)

Beavercreek, Oh, Us

Responsible for managing comprehensive marketing campaigns for the credit union, including digital marketing, email marketing, and traditional print marketing. Recognized for implementing marketing campaigns that resulted in record mortgage loan growth. Provided creative concepts to meet marketing objectives and presented marketing solutions to solve problems. Met with each business unit to review goal status and gather requirements and feedback on projects.• Executed plan to launch new online & mobile banking system (ranked as Top Ten U.S. Banking App by MagnifyMoney 2015, 2016, 2017, and 2018)• Maintained responsibility for installing a debit card growth campaign that resulted in 13% increase in debit card usage• Created data-driven marketing campaigns that increased online banking 32%, mobile banking 74%, and bill pay 31%• The WPCU mobile banking app rated 4.8 stars (App Store) and 4.7 stars (Google Play)• Launched social media marketing plan lifting credit union into Financial Brand’s Top 100 Credit Unions in 2014

Us

Provided leadership as Marketing Manager responsible for developing and implementing high-impact marketing strategies to meet organization’s objectives. Managed team of two graphic designers. Maintained responsibility for writing, executing, and reporting on annual marketing plan. Identified and analyzed entire organization for growth opportunities and presented marketing strategies to achieve operational goals. Responsible for reporting results and marketing return on investment to executive team.• Managed marketing communications, including print & direct mail, web marketing, email, and search engine marketing• Grew online leads ~25% by building new website from ground up, allowing for lead nurturing through online forms• Recognized for boosting overall product leads by an average 15%, utilizing multiple search engine marketing programs• Presented a new online ordering and fulfillment system predicted to increase sales by 15-25% within its first year

Cincinnati, Ohio, Us

Served as Online Marketing & Analytics Manager responsible for leveraging online banking, call center technology, search engines, and WebTrends Analytics to grow product and service adoption. Supported Fifth Third’s objective of growing checking, savings, mortgage, and credit card applications as well as reducing cost of acquisition. Utilized new cost-efficient technology innovations and omni-channel marketing campaigns to meet business goals. Reported marketing return on investment to senior management. • Increased on-site cross-sell conversions 20% by utilizing a new one-to-one targeted online marketing software• Achieved 47% credit card adoption rate by developing targeted pre-qualified messaging campaigns in call center• Grew online conversions 24% with first search engine marketing campaign for checking and savings products• Developed campaign dashboards and identified most-valuable website real estate using WebTrends Analytics

North Mankato, Mn, Us

Promoted from Marketing Intern to Marketing Specialist responsible for developing and implementing marketing strategies to meet business requirements. Collaborated with company stakeholders to gather requirements on business initiatives and present marketing plans to drive organizational growth. Performed market research to identify marketing trends and implemented all digital and online marketing initiatives. Identified new opportunities to reduce marketing expenses through cost-efficient tools.• Increased product website exposure 50% by developing the company’s first search engine marketing strategy• Grew web and product marketing exposure 25% by developing organization’s first email marketing program• Boosted Stock Laser Checks & Forms product line total of 65% from 2003 – 2005 while increasing gross profit • Developed proprietary eCommerce mini-sites for clients using Four51 technology and presented to top clients

Bachelor'S Degree, Marketing

Education record