Lina Soto Email & Phone Number

New York, Ny, Us

Played a pivotal role in promoting Sceenic's fan engagement Watch Together technology on a global scale. Leveraging strategic digital methodologies, garnered significant international media coverage, showcasing partnerships with esteemed entities such as BT Sport, Deutsche Telekom, LaLiga, PCCW, and Telefónica, among others. This concerted effort has yielded a notable surge of over 65% in website traffic and a noteworthy escalation in social media interaction. Collaborating closely with the… Show more Played a pivotal role in promoting Sceenic's fan engagement Watch Together technology on a global scale. Leveraging strategic digital methodologies, garnered significant international media coverage, showcasing partnerships with esteemed entities such as BT Sport, Deutsche Telekom, LaLiga, PCCW, and Telefónica, among others. This concerted effort has yielded a notable surge of over 65% in website traffic and a noteworthy escalation in social media interaction. Collaborating closely with the company partners, contributions have substantially bolstered Sceenic international brand visibility. Collaborated with company founders to optimize organizational potential and facilitate strategic expansion. aligned efforts with various teams to advance strategic objectives, improve client experiences, refine investment strategies, and execute initiatives. Pivotal role in elevating Sceenic's brand recognition underscores. Inspired and guided high- performing teams, overseeing the development and execution of diverse marketing materials and successful campaigns. These endeavors have translated into heightened brand exposure, industry accolades, and sustained business growth. Show less

Sydney, New South Wales, Australia

Ideated & executed brand's marketing plan ($300k budget) including website optimization, paid social advertising, PR, and email automation, getting a double-digit growth in sales.Developed an e-commerce platform as a direct sales strategy, reducing middleman and reaching a 10% share of total sales in this new channel.Established a partnership with an influencer (winner of "The Bachelor Australia") bringing in up to 10,000 new followers and getting her as a brand… Show more Ideated & executed brand's marketing plan ($300k budget) including website optimization, paid social advertising, PR, and email automation, getting a double-digit growth in sales.Developed an e-commerce platform as a direct sales strategy, reducing middleman and reaching a 10% share of total sales in this new channel.Established a partnership with an influencer (winner of "The Bachelor Australia") bringing in up to 10,000 new followers and getting her as a brand ambassador.Reactivated 12+ inactive key accounts per quarter, using Salesforce and Hubspot as primary CRM tools, ensuring sales compliance by category, region and vendor. Show less

Sydney, New South Wales, Australia

Drive the social and digital marketing roadmap (social media, external-facing websites, CRM, and SEO) and overall of online initiatives across Australia, Europe and Latin America. Develop, implement and monitor digital marketing activities, social media and eCommerce strategies to drive acquisition, engagement and revenue. Monitor and report on KPIs for all online channels (YouTube, Facebook, Instagram, Website). Develop and run tests to optimize the customer journey on the website to increase… Show more Drive the social and digital marketing roadmap (social media, external-facing websites, CRM, and SEO) and overall of online initiatives across Australia, Europe and Latin America. Develop, implement and monitor digital marketing activities, social media and eCommerce strategies to drive acquisition, engagement and revenue. Monitor and report on KPIs for all online channels (YouTube, Facebook, Instagram, Website). Develop and run tests to optimize the customer journey on the website to increase conversion and retention rates. Delivering email marketing strategy using HubSpot CRM as a platform. Budget and agency management: manage the Digital & Social Media Advertising budget and work with the agency to excel in quality standards and meeting deadlines. Event managing high quality corporate events and student engagement initiatives. Show less

Colombia

Built trusting relationships with 120+ store retailers in the South West Colombian market, maximize in-store presence and drive sales volume through shelf merchandising, additional placements, displays/case stacks, and POS getting a double-digit growth in sales.Implemented individual improvement plans for all 17 members in the sales team, increasing sales budget compliance above 100% and a double-digit growth in the first 3 months, also achieving a promotion from the position of… Show more Built trusting relationships with 120+ store retailers in the South West Colombian market, maximize in-store presence and drive sales volume through shelf merchandising, additional placements, displays/case stacks, and POS getting a double-digit growth in sales.Implemented individual improvement plans for all 17 members in the sales team, increasing sales budget compliance above 100% and a double-digit growth in the first 3 months, also achieving a promotion from the position of coordinator to manager. Show less

Colombia

•Managed trade show stands across multiple events, average trade traffic 45,000•Secured Manuelita light's brand as an official sponsor of the national beauty pageant , achieving presence in the country's main media and contracts for chain supermarkets.•Created strategic partnerships with Coca-Cola and SABMiller. (cross-promotions) and launched the company's new product categories (13 products) to different market channels.

Advanced Diploma Of Marketing And Communications

Diploma Of Social Media, Marketing

Bachelor International Marketing And Publicity, Marketing