Linda Bodden Email & Phone Number

De Pere, Wisconsin, United States

O’Connor Connective is a strategy and marketing communications consultancy connecting people and organizations to innovative results. For over 10 years, O’Connor Connective has provided leaders with a trusted partner, dedicated to helping communicate when and how its needed most.

Implement successful marketing programs including, concept, copywriting, project management, and final production, working as the liaison between the lines of business, support staff, compliance, and vendors ensuring all strategic objectives and project milestones are accomplished on time and within budget.Manage all marketing efforts including social media profiles, electronic and direct mail, and customer-facing printed marketing materials. Grow social media platforms and marketing websites by posting engaging content, including press releases, staff profiles, community events, and promoting products and services. Then review analytics and adjusting accordingly to increase, awareness, engagement, and reach.Plan and coordinate both employee and customer appreciation events, annual meetings, and branch grand openings while effectively engaging vendors and staff to help with the execution. Execute a charitable-giving budget by reviewing requests and ensuring they meet corporate guidelines, then allocate funds appropriately.Promote and maintain brand standards while being an advocate for the customer experience. Assist with the execution of new product launches, service enhancements, and software upgrades.Apply critical thinking and decision-making skills to effectively manage day-to-day marketing initiatives ensuring consistency, accuracy, and accountability of department staff and financial resources.

Green Bay, Wisconsin Area

Green Bay, Wisconsin Area

Wrote, proofread and designed monthly newsletter incorporating relevant and timely financial information and office-related events to attract prospects and engage clients.Built strong client relationships by understanding their personal needs and communicating with them on a regular basis.

Green Bay, Wisconsin Area

Supported the execution of creative marketing requests including project brainstorming through final delivery to internal business partners.Managed up to 50 projects at one time, including direct mail, marketing and service related emails, regional advertising, customer communications, printed literature, digital animations, branch merchandising and internal communication projects all while consistently meeting and exceeding targeted deadlines. Maintained relationships with marketing advisory partners, lines of business, graphic designers, compliance, customer excellence and purchasing departments as well as internal and external copywriters. Wrote, edited and proofread marketing and operational communications following AP Style.Reviewed customer communications ensuring they were customer friendly but still followed regulatory attributes and were compliant with federal regulations. Worked with vendor management and legal departments regarding request for proposals and contracts for new vendor on-boarding.

Milwaukee, Wi

Executed corporate Human Resources campaigns for college recruitment along with corporate Purchasing campaigns for vendor diversity by managing the creation of support tools and working directly with the line of business for each event.Led kick-off, status and informational meetings with all members of the project team to discuss scope, deliverables, milestones, project status and project prioritization.Supervised all printed materials including digital, conventional, web, large format, CD/DVD duplication, promotional products and fulfillment initiatives from creative input through final distribution.Oversaw direct mail initiatives including postal regulations, printing, data check and final recap ensuring all projects are completed on schedule and on budget. Negotiated pricing and procured services with outside vendors.

Milwaukee, Wi

Managed the internal, self-promotional marketing campaigns and promotional pieces, also managed the agency’s “house” accounts, working directly with clients making sure their project requirements were met.Worked as a liaison between art directors, graphic designers, account staff and vendors to ensure the quality of printed pieces.Supervised production of all four-color to 10-color print jobs.Reviewed and indicated color corrections to photographic images and edited internal proofs to verify size and design accuracy.Scheduled and attended press approvals to ensure the highest possible quality in color standards and image resolution while remaining compliant with brand standards.