Linda Meyer Email & Phone Number

Maineville, Oh, Us

Lead marketing and sales velocity for one of the company’s top growth initiatives in 82000 on-net fiber-lit buildings. Responsible for profitable revenue growth and sales productivity through marketing strategies and best-in-class B2B marketing practices. Model agile team principles across a collaborative ecosystem of product, service delivery, sales, and marketing.

Led Enterprise Field Marketing team in driving profitable revenue growth and sales productivity through alignment with executive stakeholders, development of marketing strategies and incorporation of best-in-class B2B marketing practices. Responsible for strategic market planning, sales enablement, development and in-market execution of national and local demand generation campaigns while driving customer awareness, engagement, adoption and loyalty.

Responsible for the business objectives, go-to-market strategy and execution of marketing plans for the Small-Medium Business (SMB) segment focused on base retention and acquisition of the best segment opportunity. Led segmentation model, targeting, positioning and recommended marketing mix and the implementation of a new channel structure, predictive analytics, pricing guidance and integrated marketing campaigns. Managed interdepartmental team with agile approach to deliver a cohesive marketing output from strategy to execution.

Led Market Segmentation, Field Marketing, Solutions Messaging, Channel/Partner Marketing, Promotions and Campaigns. Functions included lead sourcing, target marketing, segmented messaging, market awareness, demand generation, product launches, sales enablement and engagement and creating customer loyalty and advocacy. Evolved B2B marketing techniques through Eloqua marketing automation, social conversations, increased value of the lead pipeline and an always-on marketing cadence with a content strategy across the buyer’s journey.

Accountable for strategic planning, development, execution and analysis of demand generation campaigns, compelling incentives, sales engagement and enablement initiatives, sales productivity tools and incentives. Expanded Market Management scope to include Field Marketing, Market Intelligence and Marketing Operations. Cultivated our Customer Experience value proposition through messaging, compelling infographics, use cases and eLearning series ingraining this market differentiator into the vocabulary of external messaging and sales efforts.

Led 5 field marketing team in the creation and execution of marketing strategies focused on acquisition, growth and retention for 75 regional offices receiving Chairman’s Top Employee Award for leadership. Responsible for market planning, promotions, direct marketing, product launches and competitive response programs. Launched “Fill the Building” program to drive ROI in targeted on-net buildings including national integrated marketing campaign, lead nurturing, local 3D campaigns, promotions and sales enablement including channel strategy and playbooks.

Developed new field marketing position providing role definition, strategic direction and processes for new organization. Owned marketing strategy, development and execution for 3 regions/14 local offices supporting the #1 performing region. Recognized within 1st year at company with Summit of Leaders award.

Cincinnati Area, Ky

Led strategic planning and marketing for $300M Business Unit with 30-person team overseeing DSL, T1, Frame Relay, ATM, SONET, Centrex and PBX services. Function included customer needs assessment, competitive analysis, segmentation, product development, pricing, positioning, and promotion. Launched 20 products while achieving best-in-class penetration rates for DSL, ATM and Business Complete Connections bundle.

Cincinnati Area, Ky

Championed $80M portfolio with profit and loss responsibility for DSL, dial-up and dedicated Internet, WAN, ATM, and web-enabled applications through long-range strategic planning, product development, bundling and life cycle. Drove annual DSL subscriber growth achieving industry-leading market penetration through market expansion, retail distribution and vertical marketing and decreased acquisition costs while reducing churn.

Championed Data, Internet and Voice product strategies delivering $65M in revenue through market intelligence, product development, pricing, distribution, regulatory compliance, customized solutions and service improvements. Provided market and product intelligence during acquisition of IXC Communications resulting in the formation of Broadwing. Led sales and market evangelization of new national footprint and product capabilities.

Cincinnati Area, Ky

Led interdepartmental product development team increasing portfolio revenue through vertical marketing and product extensions, expanded availability 160% and automated ordering and provisioning.

Cincinnati Area, Ky

Miamisburg, Ohio

Bachelor'S Degree, Electrical Engineering

Master Of Business Administration Coursework