Lindsay Fries Email & Phone Number

Miami, Florida, Us

I own and drive the marketing growth and strategy for the Tech Hardware, Manufacturing industrial & Automotive, Life Sciences segment within the Manufacturing vertical.Responsible for pipeline acceleration for the sales and customer team. I execute the appropriate integrated mix of marketing strategy & tactics including web, events, digital and outbound campaigns to develop and maintain a healthy pipeline.Collaborates with Marketing Groups, Services, sales, and executive leadership.Marketing Strategy and Execution- Plans and executes integrated, multi-touch field marketing programs, trade shows, large-scale events, executive field events, partner events, and virtual engagements- Focus on high-touch engagement with customers and prospects to generate quality new pipeline and accelerate existing pipeline- Strategize and implement marketing tactics aligned with sales pipeline targets, including webinars, digital campaigns, and outbound initiatives- Establish and analyze key metrics and trends through various data sources to inform marketing strategies Collaboration and Lead Management- Collaborate cross-functionally across all lines of business to manage logistics, budgeting, content development, partner marketing, and social media strategies- Oversee lead acquisition processes, nurturing, and follow-up to ensure effective management of leads generated from field marketing efforts- Work with strategic partners in financial and business services to co-create demand generation and acceleration programs- Drive cross-functional alignment around revenue goals, pipeline targets, product launches, training, and client community engagement

Plymouth, Mn, Us

Promoted to this role. Collaborated with sales teams, product managers, and channel partners to create customized channel marketing campaigns that maximized the reach of Turck within the indirect sales channel and increased sales. Channel Partner Marketing• Increased sales by distributors through creating and implementing tiering system for top 35 out of 240 channel partners, and eliminated wasted time and resources while improving communication• Developed and executed channel marketing strategies that drove demand, generated leads and increased sales both nationally and within the local sales territories of our distribution partners• Provided training and resources to channel partners for the first time, resulting in more sales via independent and effective local representation for Turck, and more marketing coordination between Turck and partners• Successfully led and executed 3-4 product launches per month, coordinating across multiple divisions and collaborating between Product Management, Design team, Content team, regional sales managersMarketing Operations• Efficiently operated the company store by managing inventory, optimizing product offerings, annual budgets• Advocated for Reps and distributors, enabling them to grow their own marketing with Turck’s guidance

Plymouth, Mn, Us

Promoted to this role. Managed cross-segment Marketing projects, employing problem-solving and relationship building skills.Executed and managed strategic marketing product launches, achieving goal revenue, brand awareness and lead generation• Managed Production scheduling, streamlining the marketing process and achieving a 100% improvement in product launch efficiency• Enhanced the product launch program by implementing a three-tiered approach, including the formalization of product input form templates for all launch types which eliminated redundancies• Successfully led budget creation and analysis during Director of Marketing’s absence, showcasing meticulous preparation and understanding of departmental need• Managed advertising placements for Turck Australia, collaborating with multiple external agencies to coordinate ad submissions and placements• Spearheaded the transition of promotional store from in-house to online platform, managing inventory, invoices

Plymouth, Mn, Us

Promoted to this role. Managed the planning and execution of marketing initiatives, ensuring effective coordination and delivery of projects.Promoted to this role. Managed the planning and execution of marketing initiatives, ensuring effective coordination and delivery of projects• Successfully launched approximately 175 products, achieving 100% increase in brand visibility within deadline and budget constraints• Created and maintained the company’s first newsletter to our channel partners, delivering recognition, product announcements, tradeshows and company news• Implemented a comprehensive project tracking system for seamless coordination between product managers and marketing, overseeing cross functional execution of product launches, sales tools, training, and announcements to ensure successful new product introductions• Coordinated the development of marketing materials, including advertising, newsletters, tradeshows, catalogs, brochures, bulk literature fulfillment, and vertical email programs• Managed many aspects of the marketing budget to include invoicing, and tracking expenses for allocation for Turck specific accounts

Plymouth, Mn, Us

• Conducted extensive market research to identify business trends, opportunities, and potential threats, data used by senior management to make crucial business decisions• Collaborated with cross-functional teams to develop and implement data-driven marketing strategies, advising on continuous improvement initiatives to enhance marketing and sales effectiveness• Spearheaded Turck’s first product launch with marketing collateral sent out to the channel• Supported various marketing related events and programs, including tradeshows, literature creation, website relaunch, company re-branding, virtual marketing programs, and corporate events

Minneapolis, Minnesota, Us

At Parallel sales I have represented and managed manufacturers and their marketing strategies by driving sales across numerous product lines and multiple categories in stationary, sporting goods, grilling, baby and personal care categories. Manage all aspects of Everyday and Back To College transitions including the VIT negotiation process, item assortment set up, sample development, sample management, TPC's, advertising/promotions and casepack optimization while adhering to Target’s timing & action and process expectations.-Provided subject matter expertise for preparing products for marketing at Target Corporation and Menards, auditing vendors based on merchant requirements, retailer systems and culture to ensure successful market delivery.- Managed end-to-end product lifecycle, including product development support, retailer data analysis, vendor/item setups, training, planograms, advertising, sample management, order management, testing and sales analysis.- Developed and managed Targets See Spot Save program, growing it from $0 to $5M through product development guidance and project management.- Conducted product safety testing using Bureau Veritas to ensure product met consumer expectation and complied with safety regulatory standards.- Gathered and analyzed sales and financial data for prior sales plans, temporary price cuts and promotions.- Developed and assessed vendor performance reports for sales analysis and potential product improvements.

Minneapolis, Mn, Us

Maintained partnership with department buyer and vendors business strategies with: merchandise assortment selection, sample management, advertising, in store marketing, and vendor income. Took initiative to improve weekly ad sample process, submission updates and ad circular proofing within the Men’s Accessory business. Presented in store signing concepts/samples to Buyers and Ad Coordinator for seasonal and department brand statement signage. Responsible for the monthly collection of vendor income for the department directly affecting division and department financials to drive profitable sales, great value, and quality.- Set up new vendors using Partners Online, tracking orders and addressing purchase order issues.- Partnered with vendors, buyers, and analysts for planogram sample management, ad recaps, and assistance in the ad preparation process.- Managed communications and negotiations for the department, serving as the liaison between import operations, transportation, vendors and Target sourcing services.- Oversaw $4M in vendor income, ensuring timely collection against department financials throughout the year.- Mentored and trained new Merchandise Coordinators during their training.- Managed the department PO recap process, ensuring vendors achieved a 100% shipping rate.- Member of the United Way Committee, MC Connection, Ambassador Committee and Open Arms of Minnesota.