• As a member of the Books Editorial team, curate monthly, semi-annual, and annual "Best Books" lists, which are promoted to Amazon’s 310 million active users on-site (including on book commerce pages), on social media, in email newsletters, and by appearing on media outlets• Create and drive SEO and content strategy at the world’s largest Internet company, as measured by revenue and market share

• Content Strategy: Executed original content plan for nonprofit Global Citizen; consulted on editorial strategy with multibillion B2C brands for no. 1 global PR agency Edelman • Thought Leadership: Lectured at University of Southern California and New York University; gave speeches at LinkedIn, Miller Coors and nonprofit social media platform The Parents Lab • Editorial: Bylines include The New York Times, Washington Post, New York magazine

• You Can’t F*ck Up Your Kids, published in 2020, broke down complicated scientific studies to consumers, and also included conversations and interviews with doctors, experts and more than 50 parents. International rights also sold. • Developed a promotional media plan that led to placements on more than 80 nationwide platforms, such as LinkedIn’s newsletter, People.com, Amazon’s recommended book list and Today.com • Contributor to Moms Don't Have Time To: A Quarantine Anthology, published in November 2021

• Relaunched Yahoo Life to the no. 1 site in its category. Through cross-functional collaboration and a more accessible product, Yahoo Life grew daily active users 25% year-over-year in 2020 • Helped Yahoo Entertainment achieve 1 billion content views, a 12% increase year-over-year in 2020, despite most entertainment tentpole events being severely impacted or canceled by the pandemic • Used A-B headline testing and SEO trends to ramp up user engagement on the homepage, driving more than 90M visitors to editor-curated stories in one quarter • Member of the inaugural Diversity, Equity and Inclusion committee to improve representation in content creation, curation and hiring

• Acted as programming and editorial liaison with product and engineering to develop a personalized app for the company’s 33 million paid subscribers • Managed external partner relations for the entertainment talk channel group, while also working to bring on more diverse partners to create the first ever lifestyle radio channel in history (a project that was subsequently put on hold for budgetary reasons)

• Built Yahoo Parenting brand from scratch, managing every detail: Hiring a team, overseeing a multimillion dollar budget; executing an editorial vision, editorial calendar, social strategy, and marketing-newsletter outreach; helped launch a mobile app; worked cross-functionally between editorial, product, engineering, analytics, PR, marketing, executive and ad sales teams• Collaborated with product to create a new analytics tool, which I used to translate raw data into actionable ideas — contributing to a lift of more than 8M additional users on the Yahoo homepage in one quarter • Launched social media pages for Yahoo Parenting; partnered closely with Yahoo’s social team to creatively package and cross-promote on the Twitter, Instagram, and Facebook pages of Yahoo Style + Beauty (2.5M social media followers), Yahoo News (8.6M social media followers), and Yahoo (15.5M social media followers) • Launched and curated a newsletter that had the highest CTR across all media sites at Yahoo • Created and served as executive producer on an original video series that averaged more than 500K weekly streams; Oprah’s OWN network considered optioning it • Represented Yahoo to external partners as a spokesperson and expert, with appearances ranging from Good Morning America to executive marketing conferences to the White House • Led front page platform strategy plan for a co-branded program that yielded $15 million in revenue, the largest execution of a global campaign the company had ever seen

• Collaborated with engineering and product teams to build a brand new website, managing design and functionality (including development of a semi-custom Drupal CMS) — resulting in an 868% traffic growth year-over-year • Drove direction of content and voice on the site, including using SEO good practices and real-time analytics – leading to a 1000% increase in Google News traffic year-over-year • Helped launch an iPad app with premium content, available behind a paywall, which today receives 18 million monthly unique visitors

• Collaborated with business development and ad sales to launch new projects – such as blogs about fitness and wedding planning – and promoted these to partner sites to expand audience • Established and oversaw partnerships with multiple platforms, including Yahoo, Entertainment Tonight, TMZ, the Today Show, Glamour and Allure • Worked directly with digital agency Razorfish to revamp and relaunch site • Established the brand’s social media presence, leading to a 325% traffic growth year-over-year

• Pitched, researched, reported, wrote, and investigated stories on everything from subway scams to city child health policies — on several-hour deadlines • Styled and conceptualized photo shoots to accompany stories, both in the studio and on location