Lindsey White Email & Phone Number

Ithaca, New York Area

• Developed annual strategic communications plan for the Department of Performing and Media Arts, an academic department with a strong performance component to its mission.
• Executed an array of communications to convey to the campus and regional community the scholarly and artistic work of department faculty, staff, and students, with a particular emphasis on shaping the public image of.
• Used Microsoft Office and Adobe CS products to conceive, write, and design a wide range of materials to inform current and prospective students about the curricular offerings of the department and to promote awareness.
• Communicated with constituents via press releases, print and digital marketing pieces, published articles in university and local media outlets, MailChimp and Cornell listservs, and social media (Facebook, Instagram.
• Created content for and maintained the department website using Drupal, and ensured compliance with web-accessibility requirements.
• Oversaw all aspects of the department brand in cooperation with the College of Arts & Sciences communications office and the University Public Affairs office.

Ithaca, New York Area

• Coordinated and managed all career-related events and programming for SHA, including two annual invitation-only career fairs (more than 80 hospitality and real estate employers and approximately 850 student attendees).
• Assisted in both onboarding new SHA employers and strengthening partnerships with existing recruiters; strategized with employers to determine best recruiting efforts.
• Managed internal and external marketing strategies for all programs and services to students, employers, and alumni; created marketing materials using Microsoft Office and Adobe CS products.
• Produced content and graphics for and managed SHA Career Management social media accounts (Facebook, Twitter, OrgSync, WordPress blog), webpages, and weekly student newsletter (Hotelie Career Connection).
• Spearheaded projects to improve efficiencies: oversaw development of self-check-in kiosk system for student appointments; implemented online system for career fair employer materials; launched mobile event app for.
• Managed Career Management and Career Day budgets.

Ithaca, New York Area

• Wrote, edited, and maintained electronic and print marketing materials for corporate events, including 600-attendee annual User Group Conference (UGC).
• Wrote persuasive marketing pieces that attracted 15% more attendees to UGC in 2011 than in 2010.
• Planned, coordinated, and executed all internal and external corporate events (conferences, employee events, volunteer activities, etc.).

Ithaca, New York Area

• Partnered with product managers, software developers, and sales representatives to coordinate, write, and edit company-wide RFP responses to bring in sales. Regularly worked on multiple responses concurrently.

Ithaca, New York Area

• Wrote and edited software and hardware release notes, user manuals, and reference guides.
• Collaborated with product management, marketing, development, and quality-assurance teams to produce easy-to-understand technical documents.

Ithaca, New York Area

• Authored company press to increase publicity and market share for CBORD.
• Coordinated, designed, edited, and released approximately twenty eNewsletters each year.
• Edited all marketing materials, including press releases, eNewsletters, website content, articles, advertisements, and brochures.
• Wrote and managed all internal marketing materials (intranet content, electronic board displays, company-wide emails, etc.) to facilitate communication among CBORD’s six corporate offices.

Ithaca, New York Area

• Served a one-year term of service as an AmeriCorps VISTA (Volunteer in Service to America).
• Created documents to promote and sustainably support free tax-preparation program serving nearly 1,000 low-income Tompkins County, NY, residents.

• Proofread final manuscripts and compared them with drafts to correct outstanding errors.
• Ensured books complied with Haworth’s and The Chicago Manual of Style’s specifications.