Lindsey White Email & Phone Number

Ithaca, New York Area

• Developed annual strategic communications plan for the Department of Performing and Media Arts, an academic department with a strong performance component to its mission.• Executed an array of communications to convey to the campus and regional community the scholarly and artistic work of department faculty, staff, and students, with a particular emphasis on shaping the public image of the department.• Used Microsoft Office and Adobe CS products to conceive, write, and design a wide range of materials to inform current and prospective students about the curricular offerings of the department and to promote awareness of the many artistic performances and events presented by department faculty and students, academic conferences/symposia, and hosted performances by professional companies.• Communicated with constituents via press releases, print and digital marketing pieces, published articles in university and local media outlets, MailChimp and Cornell listservs, and social media (Facebook, Instagram, and Twitter).• Created content for and maintained the department website using Drupal, and ensured compliance with web-accessibility requirements.• Oversaw all aspects of the department brand in cooperation with the College of Arts & Sciences communications office and the University Public Affairs office.• Guided students’ promotional activities of department performances, and supervised student employees.

Ithaca, New York Area

• Coordinated and managed all career-related events and programming for SHA, including two annual invitation-only career fairs (more than 80 hospitality and real estate employers and approximately 850 student attendees), employer showcases and outreach events, career development programming, employer panels, and Q&A sessions.• Assisted in both onboarding new SHA employers and strengthening partnerships with existing recruiters; strategized with employers to determine best recruiting efforts. • Managed internal and external marketing strategies for all programs and services to students, employers, and alumni; created marketing materials using Microsoft Office and Adobe CS products.• Produced content and graphics for and managed SHA Career Management social media accounts (Facebook, Twitter, OrgSync, WordPress blog), webpages, and weekly student newsletter (Hotelie Career Connection).• Spearheaded projects to improve efficiencies: oversaw development of self-check-in kiosk system for student appointments; implemented online system for career fair employer materials; launched mobile event app for career fairs; streamlined programming feedback via Qualtrics surveys. • Managed Career Management and Career Day budgets.• Handled confidential financial, salary, and student information. • Served on the Cornell University Career Services’ Professional Development and Social Media Committees. • Completed the Cornell University Turning Point Leadership Training Program in March 2014.

Ithaca, New York Area

• Wrote, edited, and maintained electronic and print marketing materials for corporate events, including 600-attendee annual User Group Conference (UGC).• Wrote persuasive marketing pieces that attracted 15% more attendees to UGC in 2011 than in 2010.• Planned, coordinated, and executed all internal and external corporate events (conferences, employee events, volunteer activities, etc.).

Ithaca, New York Area

• Partnered with product managers, software developers, and sales representatives to coordinate, write, and edit company-wide RFP responses to bring in sales. Regularly worked on multiple responses concurrently.

Ithaca, New York Area

• Wrote and edited software and hardware release notes, user manuals, and reference guides. • Collaborated with product management, marketing, development, and quality-assurance teams to produce easy-to-understand technical documents.

Ithaca, New York Area

• Authored company press to increase publicity and market share for CBORD.• Coordinated, designed, edited, and released approximately twenty eNewsletters each year.• Edited all marketing materials, including press releases, eNewsletters, website content, articles, advertisements, and brochures.• Wrote and managed all internal marketing materials (intranet content, electronic board displays, company-wide emails, etc.) to facilitate communication among CBORD’s six corporate offices.

Ithaca, New York Area

• Served a one-year term of service as an AmeriCorps VISTA (Volunteer in Service to America).• Created documents to promote and sustainably support free tax-preparation program serving nearly 1,000 low-income Tompkins County, NY, residents.

• Proofread final manuscripts and compared them with drafts to correct outstanding errors.• Ensured books complied with Haworth’s and The Chicago Manual of Style’s specifications.