Lindsey Godwin Email and Phone Number

• Oversaw 38 social media accounts across six brands, including Facebook, Instagram, Twitter (X), TikTok, etc.• Increased average following by 62% across all six brand accounts• Solely handled advertising on Meta Business, X, and TikTok Advertising, achieving a cost-per-click of less than $0.20• Single-handedly developed social media strategy and marketing promotions while leading a team of five coordinators• Directed content creation for social media channels, including short-form video, graphics, and stories• Managed over 15 influencers, increasing brand engagement and visibility by 25%• Enhanced international visibility in UK and European markets• Launched social media presence in Asia, including WeChat and Douyin• Managed a $400,000 budget for social media activities• Implemented new content strategies such as #WrestlingCardWednesday, #WellLovedWednesday, and #MarioMonday• Built strong relationships with VPs and Presidents of cards, comics, coins, and video games for content creation

• Increased lead generation by 380% and social media followers by 22.3% by working independently to develop, manage, and successfully implement 6 national marketing campaigns, including establishing target markets for each• Manages 15 professional sports partnerships developing a strategy for each that creates brand awareness, lead generation, and engagement through social media and ultimately generated 11M+ impressions on social media• Generated new leads consistently by 20% each month and $2.3MM in revenue through the complete strategic overhaul of sweepstakes platform and paid social media that focuses on target markets and consumer insights• Provided proactive leadership and creation of promotional/event ideas to grow the HairClub brand• Project managed and lead collaboration across multiple departments and brand partners to create, plan, and establish effective processes to flawlessly execute promotions such as video, social media, creative, and digital campaigns• Partnered with creative teams, other internal stakeholders, and external agencies and vendors• Managed sweepstakes platform and all giveaway campaigns to generate over 12,000 leads for the company. Duties include: set-up, paid social implementation, pulling leads, communicating with legal and contest winners, and mailing all prizes awarded

• Created and implemented a new strategic marketing campaign for the Miami Open when it moved locations, resulting in generating $28M+ in revenue and the largest attendance in history• Developed innovative marketing campaign for Mubadala Silicon Valley Classic - an event with a new location and name that ultimately hosted record attendance numbers• Built & implemented new marketing and creative campaigns for Miami Open and Mubadala Silicon Valley Classic• Oversaw and approved all branding for the Miami Open & Mubadala Silicon Valley Classic• Controlled the marketing budget for the Miami Open (over $400K) and the Mubadala Silicon Valley Classic (over $200K)• Added 10 media partners and $10M+ in media value by successfully managing barter agreements with media partners.• Designed print advertisements, billboards, player cut-outs, e-blast, social media & website graphics, and all collateral to be used for ticketing and sponsorship sales• Project managed all artwork and print collateral with outside vendors

• Prepared and created over 75 sponsorship proposals and 150 proof of performance presentations given to all corporate partners• Managed staff and interns at the Fan Center. Responsibilities included: customer service, managing giveaways, leading autograph sessions, and answering general questions• Provided exceptional customer service to all fans at McCoy Stadium • Produced creatives for billboards, video board, program ads, and sponsorship assets• Designed promotional items (including bobble head boxes, travel mugs, etc.) stadium signage, fliers for group outings, and e-blasts