Lindsey Hoffman Email & Phone Number

Denver, Co, Us

Westminster, Colorado, United States

Golden, Colorado

Golden, Colorado

Louisville, Colorado

• Managed the communications calendar and oversaw all external customer communications• Supervised 5 individuals on the marketing creative team, ensuring copy and design meet all deadlines andproject requirements• Coordinated with various departments to align on company initiatives and merchandising promotions• Supported the launch of the company meal planning initiative

Louisville, Co

• Analyzed essential Key Performance Indicators for marketing campaigns and website traffic• Increased avg. email click rate by 3.5% by setting performance baselines and watching for breaks in trend• Spearheaded the Fundraising and B2B pilot programs for the company’s school and office delivery programs• Led the Customer Insights Group, bringing together data experts from each department to discuss and optimize the customer experience• Acquired over 3,000 customers by planning and managing multiple marketing promotions, such as the Refer-a-Friend, Win-back, and Prospect campaigns, each reaching over 100% to goal performance• Designed research strategy for potential new target market; conducted interviews, sent surveys, and analyzed and presented results• Directed sustainability efforts, ensuring we met B-Corp standards and prioritized environmental best practices• Troubleshot system issues as the marketing team’s technical expert

Louisville, Colorado

• Established and sustained strong business relationships with over 30 partner organizations• Conducted extensive market research for new location expansions and formulated recommendations for partnerships, events, and advertising opportunities• Reorganized the marketing database to improve tracking and analysis of local marketing efforts• Wrote comprehensive training documents and led training sessions for new hires and existing employees

Boulder, Colorado

• Restructured the internal process flow of company operations spanning the entire lifecycle of projects; from sales and project inception to implementation and follow-up• Utilized Salesforce to solve tracking and reporting issues and help implement an organized method of inputting data into the database to create necessary reports• Designed a case study template to summarize completed projects and use in marketing efforts

Madison, Wisconsin Area

• Welcomed over 500 students, faculty, visitors, prospective students, and community members to campus each day• Acted as first point-of-contact for prospective students and families as they visit campus• Provided detailed walking and driving directions to campus visitors both over the phone and in person• Confidently handled visitor concerns and resolve any frontline issues

Madison, Wisconsin Area

• Developed and compiled six comprehensive case studies on campus initiatives and sustainable buildings for national organizations such as The Association for the Advancement of Sustainability in Higher Education and the National Wildlife Fund• Responsible for a case study that won the 2012 Innovation in Green Building Award for The Association for the Advancement of Sustainability in Higher Education’s case study award program• Presented to the Office of Sustainability advisory board the STARS (Sustainability, Tracking, Assessment and Rating System) program to maximize energy efficiency on campus• Proposed a student Sustainability Council where, one time per month, students from various organizations on campus will meet to discuss relevant sustainable initiatives

Gaithersburg, Maryland

• Utilized online websites such as Loopnet and Costar to conduct property research that would detail specific commercial properties for sale or lease in a given area• Informed potential buyers of available real estate services by issuing persuasive, informative letters• Created three slideshow presentations used in real estate investors seminars

Gaithersburg, Maryland

• Organized, scanned, and uploaded office files to make them available at an online source• Assisted facilities director by answering client inquiries and phone calls• Attended and participated in staff meetings and trainings