• Oversaw and directed marketing and sales associates at nine independent, boutique hotels throughout the Midwest• Authored B2B content strategy, including redesign of corporate website, to build brand awareness, communicate value proposition, and generate qualified leads• Enhanced hotel customer segmentation to increase guest email open rates by 50%• Audited marketing strategies and tactics to establish best practices that were adopted across the portfolio• Devised and implemented go-to-market strategies for two independent hotels, including food & beverage outlets

• Integral in developing and presenting annual digital strategy worth $12MM to Fortune 500 client• Synthesized market research to develop audience personas and map comprehensive customer journey• Evaluated opportunity, defined strategy, and briefed creative team for new business bid worth $5MM

• Designed competitive monitoring framework to increase rate of reporting to the client• Audited in-market messages, developed prioritization scheme, & crafted message strategy• Founding member of Wunderman D.C. Diversity & Inclusion Task Force. Designed and facilitated workshop to generate inaugural action plan that was approved by senior management

My team and I used behavioral data to segment 50,000 users to provide both tactical and strategic recommendations for T-Mobile's customer gratitude app, T-Mobile Tuesdays.

Research to support the creation of a digital satisfaction index // Ashlee Humphreys, PhD Undergraduate Consumer Insight Teaching Assistant // Ashlee Humphreys, PhD and Michelle Weinberger, PhD